[Remote] Paid Media Strategist: Google & LI

Note: The job is a remote job and is open to candidates in USA. ProperExpression is hiring a Senior Paid Media Strategist to own paid media strategy and execution for client accounts, including its largest accounts. The role focuses on building and scaling lead-generation campaigns, managing end-to-end conversion tracking, partnering on funnel and channel strategy, and reporting on pipeline and revenue.

Responsibilities

• Own paid media strategy and execution for your assigned client accounts, including our largest
• Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads. Manage budgets, bids, and pacing
• Run a documented testing program on every major account and scale what wins
• Own conversion tracking end to end so every account optimizes on CRM-qualified leads, not form fills
• Partner with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix
• Brief and QA ad creative and copy with the creative team, inside SEC/FINRA constraints
• Build and present reports that connect spend to pipeline and revenue, and turn findings into next steps

Skills

• C1/C2 English fluency
• 5+ years of hands-on paid media experience in B2B or B2C lead generation to the US market
• You've personally managed $100k+ per month budgets on a single channel for a single client, and scaled them
• You've run paid accounts for multiple clients at once at a marketing agency
• Deep Google Ads and Bing Ads experience: account structure, bidding, match types, negatives, Performance Max judgment, pacing at scale
• Deep LinkedIn Ads experience: audience design, lead gen forms vs landing pages, frequency and creative fatigue
• Technical tracking: GTM, GA4, conversion tracking, offline conversion imports, CRM-fed optimization. You can diagnose a broken conversion path on your own
• A real testing practice: hypothesis, control, read, decision. You can name your last 3 tests and what you killed
• Reporting that ties spend to pipeline and revenue. Google Sheets fluency (pivots, lookups, blended data)
• Hands-on Meta Ads experience: audience building, lead forms vs landing pages, and creative testing for lead generation
• CRO and landing page judgment: you know what to change on the page when the ad is fine
• Creative direction: you brief and QA ad creative and copy with a design team
• Paid media for wealth management, RIAs, broker-dealers, or other SEC/FINRA-regulated financial brands
• Display and programmatic experience
• HubSpot experience (reporting, attribution, lifecycle stages)
• Google Ads certifications
• AI in your daily workflow: you use it to draft ad variations, mine search terms, and speed up reporting, and you know when it still needs a human check
• Hands-on. You build and run campaigns yourself and you like it
• Data-driven. You talk in CPL, pipeline, and CAC, and you know which one the client cares about
• Organized under load. You run several large accounts at once without dropping quality
• Clear communicator, written and spoken, with clients and with the team
• Driven, self-starting, and always learning what's new on the platforms

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K
• PTO
• Annual Retreat
• Fully remote work environment — work from Canada, the USA, or Latin America, on a schedule that matches US East Coast time.

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