[Remote] Partner Marketing Director-US

Note: The job is a remote job and is open to candidates in USA. Certinia delivers a Services-as-a-Business platform that unifies sales, delivery, finance, and customer success on a single record. The Partner Marketing Director will build and lead the marketing function for Certinia’s partner ecosystem, owning partner program branding, events, communications, co-marketing, demand generation, and cross-functional operations.

Responsibilities

• Establish and own the brand identity for the Certinia Partner Program, including giving it a name for the first time
• Maintain the Partner Program Guide and the “Why Partner with Certinia” pitch deck
• Own “Better Together” first-call decks and ongoing updates for Salesforce, AWS, and private equity partners
• Own event marketing for partner-facing programs such as the RKO Partner Track and EMEA Partner Day — copy, registration, logistics, and agenda planning with leadership
• Manage partner sponsorships at flagship events, including Certinia Live and Dreamforce
• Produce a recurring “to-partner” webinar series with Enablement, owning copy, registration, and logistics while Enablement owns content
• Help stand up and run Certinia's first Partner Advisory Board as partner-sourced bookings continue to grow
• Own the monthly partner newsletter, Partner Hub content, the partner directory and pages on certinia.com, and the primary Slack channel for partner-wide announcements
• Manage submission of partner win stories through Salesforce's and AWS's formal partner recognition programs
• Author and maintain a self-service Partner Marketing Playbook and campaign kits for SI Growth and Select partners
• Run a Slack-based self-service co-marketing channel for partners without dedicated marketing support
• Own high-touch co-marketing for Certinia's Premier SI partners — planning sessions, event support, co-branded collateral, and joint business planning alongside Partner Account Managers
• Own the marketing side of the Salesforce alliance — partnering with Alliance Managers across regions on the Joint Business Plan, co-marketing activations, and presence at events like TDX, Dreamforce, and World Tours
• Own AWS alliance marketing, including asset creation and full utilization of MDF and partner incentive programs
• Support private equity partner marketing through close collaboration with regional Field Marketing
• Coordinate partner-specific sales plays (emails, decks, one-pagers) with Partner Ops and Partner leadership
• Manage the partner press release process with Marketing Communications and Partner/Alliance leadership
• Own partner-facing content on certinia.com in partnership with Web and Product Marketing
• Help evaluate and potentially build a future Partner Marketplace, supporting both ISV go-to-market and customer discovery of partner solutions

Skills

• 8+ years in partner, alliance, or channel marketing at a B2B SaaS or enterprise technology company, with experience owning relationships in a hyperscaler or platform ecosystem (Salesforce, AWS, Microsoft, or similar)
• Track record running co-marketing programs with systems integrator or reseller partners, including MDF- or incentive-funded campaigns
• Proven ability to plan and execute partner-facing events end to end — copy, registration, logistics, and on-site experience
• Excellent written and verbal communication skills, with comfort owning copy and creative from concept through production
• Strong cross-functional collaborator, able to align Alliance Managers, Enablement, Events, Product Marketing, and Marketing Communications around shared programs
• A builder's mindset — as comfortable establishing something that doesn't exist yet (a program brand, an advisory board, a marketplace strategy) as running something established
• Familiarity with PRM platforms (e.g., Impartner, Salesforce Partner Community) and core partner metrics such as sourced and influenced ARR
• Highly organized self-starter who can manage a high volume of concurrent workstreams and stakeholders without losing quality or momentum
• Salesforce, AWS, Microsoft, or similar
• Salesforce ecosystem experience

Company Overview