[Remote] Product Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. DSPolitical is a digital media agency that develops data- and technology-driven digital advertising campaigns for political, public affairs, and healthcare clients. The Product Marketing Specialist develops product messaging and content, equips sales teams with positioning materials, and works with product, client-facing, and partner teams to support adoption and growth.

Responsibilities

• Product Positioning & Messaging: Develop clear, compelling value propositions and messaging frameworks for our proprietary platforms, data offerings, and specialized ad-tech capabilities
• Sales Enablement: Develop one-sheets, case studies, and talking points to equip sales and strategically position DSPolitical against competitors
• Customer Insights & Objection Handling: Collaborate closely with client-facing teams to uncover client pain points and identify areas of confusion within our tech and data offerings, proactively developing messaging and collateral to preemptively address objections
• Translating Complexity: Partner tightly with product, engineering, and data teams to deeply understand complex ad-tech capabilities and translate them into accessible, benefit-driven narratives for clients
• Competitive Intelligence: Monitor the programmatic and ad-tech landscape to build competitive positioning that highlights our unique product differentiators against vertical-specific competitors
• Product Adoption & Feedback: Work closely with the wider marketing team to ensure product messaging is consistent across all channels, while gathering market feedback from sales to help inform future product marketing projects
• Partner & Ecosystem Marketing: Cultivate strategic relationships with key ad-tech and platform partners, developing a deep understanding of our joint capabilities to identify and execute high-impact co-marketing opportunities
• Perform other duties as assigned

Skills

• Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience
• 3–5 years of professional experience in product marketing, advertising technology, or programmatic advertising
• Strong commitment to mentorship and collaboration
• Strong experience in creating product-specific sales collateral, feature narratives, and GTM materials
• Proficiency in digital media platforms and advertising technology systems
• Some project management experience
• Proficiency in modern team collaboration and project management tools (e.g., Slack, Monday, Google Workspace)
• Excellent written and verbal communication skills

Benefits

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement
• Based in Washington, DC, with remote work open to employees in other states; hybrid basis, with many team members working entirely from home

Company Overview