[Remote] Recruitment Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. SPECTRAFORCE is seeking a Senior Specialist, Talent Attraction to execute recruitment marketing campaigns, employer branding initiatives, candidate communications, career site administration, and agency coordination. The role manages digital campaign performance, career site and candidate experience tools, CRM communications, and operational workflows in partnership with cross-functional teams.

Responsibilities

• Execute, manage, and optimize paid and organic recruitment marketing campaigns in close partnership with external recruitment advertising agencies
• Provide agency oversight: review and approve campaign strategies, creative assets, ad copy, spend/budgets, and strategic recommendations
• Monitor end-to-end campaign performance, tracking analytics and ROI to deliver data-backed optimization recommendations
• Manage campaign timelines, milestones, and deliverables across cross-functional enterprise stakeholders
• Serve as the primary operational contact for external recruitment marketing agencies and programmatic recruitment advertising platforms (e.g., Appcast)
• Coordinate day-to-day media activities, tracking source codes, URLs, and setup requirements across recruitment platforms
• Partner with Talent Acquisition, Corporate Marketing, Public Affairs, and Employer Value Proposition (EVP) teams to align campaign strategies
• Administer, update, and maintain career site content, specialized landing pages, and SEO architecture within the CMS environment (Phenom)
• Support launch readiness, testing, and quality assurance for ongoing career site enhancements and new web page rollouts
• Manage and monitor candidate experience tools, including recruitment chatbots and candidate interaction workflows
• Ensure ongoing CMS governance, candidate accessibility standards, and fraud mitigation best practices
• Own and maintain recruitment marketing CRM campaign calendars and candidate communication workflows
• Design, coordinate, and execute targeted candidate email campaigns (global, functional, and skill-based pipelines)
• Review, draft, and refine compelling recruitment marketing copy, aligning with Corporate Marketing and EVP guidelines
• Track and manage marketing workflows, deliverables, and timelines utilizing project management tools (Asana)
• Handle recruitment marketing-related intake and service requests via ServiceNow
• Maintain, update, and document recruitment marketing standard operating procedures (SOPs) and playbooks
• Facilitate regular operational alignment meetings across Talent Acquisition teams and internal partners

Skills

• 5+ years of dedicated, hands-on experience in recruitment marketing, talent attraction, or employer branding
• Bachelor's degree in Marketing, Communications, Human Resources, or equivalent practical experience
• Demonstrated experience managing paid digital/social campaigns (Meta, Google Ads) and working directly with external advertising agencies
• Solid background in marketing analytics, campaign tracking, attribution setup, and performance reporting
• Proven track record managing multiple complex projects, tight deadlines, and cross-functional enterprise stakeholders with high independence
• Exceptional written communication and copywriting skills tailored for candidate attraction and engagement
• Hands-on administrative experience with the Phenom platform (Career Site CMS, CRM candidate campaigns, and chatbot management)
• Prior experience working with programmatic recruitment ad platforms (such as Appcast)
• Direct experience creating/editing web pages, landing pages, and applying basic SEO principles within an enterprise CMS
• Hands-on familiarity with Asana for campaign tracking and ServiceNow for ticketing/request management
• Experience supporting large-scale, matrixed Talent Acquisition or Employer Brand initiatives

Benefits

• 100% remote or hybrid (3 days onsite / 2 days remote at North Chicago, IL 60064)

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