[Remote] Regional Marketing Lead- Southeast

Note: The job is a remote job and is open to candidates in USA. Pentair is hiring a Regional Marketing Lead to develop and execute marketing activities across Dealer, Distributor, and Retail channels in the Southeast region. The role partners with sales and cross-functional teams to drive customer engagement, pipeline growth, and revenue through localized marketing plans, events, demand generation, and performance measurement.

Responsibilities

• Partner closely with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities
• Support the development and execution of regional go-to-market and omni-channel marketing plans, translating national campaigns, product launches, and business priorities into localized programs that reflect market dynamics and customer needs
• Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, providing recommendations to strengthen market engagement and business performance
• Lead the planning and execution of regional events, including trade shows, dealer events, training, ride-alongs, and customer experiences
• Develop and deliver account-targeted events and engagement programs in partnership with sales to generate pipeline and accelerate key opportunities
• Manage event execution from planning through post-event follow-up, including logistics, budgets, communications, and performance measurement
• Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance and effectiveness
• Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives to strengthen distributor, dealer, and local market activation
• Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities
• Develop and execute account-based marketing programs for priority dealers and customer segments, leveraging personalized engagement tactics and regional insights
• Support the adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs to drive engagement, retention, and share of wallet
• Plan and execute integrated demand generation programs across events, digital channels, dealer marketing activities, and local partnerships to support pipeline growth
• Align regional marketing activities with territory plans, sales objectives, and priority customer segments to maximize business impact and resource effectiveness
• Manage assigned marketing investments and program budgets while providing recommendations to optimize spending and improve performance
• Track, analyze, and report on marketing performance through Salesforce CRM on all activities including pipeline contribution, campaign ROI, lead quality, and conversion metrics

Skills

• Bachelor's degree in marketing, Business, Communications, or related field required
• 5-7 years of marketing experience with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing
• Demonstrated success contributing to the development and execution of localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes
• Proven experience partnering closely with sales teams to develop territory-based marketing plans and support customer acquisition, retention, and growth
• Experience leading integrated, multi-channel marketing programs including events, account-based marketing, local demand generation, and customer enablement initiatives
• Strong analytical experience utilizing Voice of Customer insights, market intelligence, sales data, and competitive analysis to inform marketing decisions
• Strong strategic and tactical planning with the ability to connect regional marketing initiatives to business objectives and revenue outcomes
• Strong business acumen with the ability to identify opportunities, solve complex problems, and make data-driven recommendations
• Skilled at influencing without authority and building alignment across sales, marketing, and operational stakeholders
• Excellent communication, presentation, and storytelling skills with the ability to engage audiences ranging from field sales teams to senior leadership
• Proven ability to lead initiatives, drive accountability, and deliver results in a highly collaborative environment
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines simultaneously
• Demonstrated ownership mentality with a proactive, solution-oriented approach and continuous improvement mindset
• Data-driven decision maker with experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI
• Proficient with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms
• Ability to mentor, coach, and develop others through influence and leadership
• Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models preferred

Benefits

• Health benefits
• A generous 401(k)
• Employee stock purchase program
• Disability benefits
• Life insurance
• Critical illness insurance
• Accident insurance
• Parental leave
• Caregiver leave
• Tuition reimbursement
• Paid time off
• Wellness programs

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