Remote Senior Customer Lifecycle Marketing Specialist – Driving Renewals, Advocacy, and Revenue Growth at brighthush

Introduction

At brighthush, we’re redefining the way businesses protect their most valuable assets—people, equipment, and reputation. As a global leader in connected vehicle technology, we empower organizations to reduce risk, lower costs, and gain real‑time insights that drive smarter decisions. Our mission is simple: make every journey safer, smarter, and more efficient. If you’re passionate about customer success, data‑driven marketing, and creating experiences that turn loyal users into enthusiastic advocates, we want you on our team.

About the Role

The Remote Senior Customer Lifecycle Marketing Specialist will be the strategic engine behind our renewal, advocacy, and retention programs. Working closely with Sales, Customer Success, Training, RevOps, and Events, you’ll design, launch, and optimize campaigns that nurture every stage of the customer journey—from first adoption to long‑term partnership. Your insights will directly influence revenue growth, customer lifetime value, and the overall pulse of the market.

Key Responsibilities

• Deep Customer Insight: Conduct in‑depth research into client goals, industry trends, and business objectives to uncover marketing opportunities that align with brighthush’s strategy.
• Lifecycle Campaign Design: Build and execute end‑to‑end customer marketing programs that support product adoption, advocacy, retention, and deal acceleration. This includes email nurture flows, in‑app messaging, and targeted content calendars.
• Cross‑Functional Collaboration: Partner with Sales, Customer Success, Strategic Accounts, Training, RevOps, and other marketing teams to ensure initiatives are tightly integrated with revenue goals and organizational priorities.
• Event Strategy & Execution: Work with the Events team to plan and deliver high‑impact customer‑facing events such as client conferences, Customer Advisory Boards, roundtables, and webinars. Manage logistics, speaker coordination, agenda development, sponsorships, and on‑site production.
• Annual Conference Leadership: Own the planning and execution of brighthush’s annual conference, overseeing venue selection, agenda design, speaker management, budget control, registration, sponsorship acquisition, and production.
• Advocacy Program Ownership: Develop and refine an advocacy program that fuels retention, new growth, and market intelligence. Manage executive‑level advisory boards, advocate engagement initiatives, and public advocacy activities.
• Performance Analysis: Track campaign performance, analyze results, and iterate to improve ROI, pipeline velocity, and retention metrics. Use data to inform strategy and demonstrate impact.
• Continuous Improvement: Champion a culture of experimentation, feedback, and iteration. Lead A/B tests, gather insights, and refine processes to elevate marketing effectiveness.

Essential Qualifications

• 5+ years of B2B marketing experience, with a proven track record in driving measurable results.
• Minimum of 2 years in customer marketing, lifecycle marketing, or advocacy roles.
• Demonstrated ability to partner directly with Sales and Customer Success teams, translating marketing initiatives into sales‑ready assets.
• Hands‑on experience designing programs that support customer retention, product adoption, and account expansion.
• Proficiency with marketing technologies such as 6sense, Marketo, Salesforce, and other SaaS platforms.
• Strong analytical mindset with experience using data to inform strategy and optimize performance.
• Excellent written and verbal communication skills, capable of crafting compelling narratives for diverse audiences.
• Self‑motivated, detail‑oriented, and comfortable working in a fast‑paced, remote environment.

Preferred Qualifications

• Experience in the connected vehicle, fleet management, or transportation safety industry.
• Background in event marketing and large‑scale conference planning.
• Knowledge of advanced analytics tools (e.g., Tableau, Power BI) and marketing attribution models.
• Experience leading cross‑functional teams and managing multi‑channel campaigns.
• Familiarity with customer advocacy frameworks and reference program best practices.

Skills & Competencies

• Strategic Thinking: Ability to translate business objectives into actionable marketing plans.
• Data‑Driven Decision Making: Comfortable interpreting metrics, deriving insights, and making data‑backed recommendations.
• Project Management: Proven track record of managing multiple initiatives simultaneously, meeting deadlines, and staying within budget.
• Collaboration & Influence: Skilled at building relationships across departments and influencing stakeholders at all levels.
• Creativity & Innovation: Passion for experimenting with new tactics, tools, and channels to stay ahead of the curve.
• Customer‑Centric Mindset: Deep empathy for customer pain points and a commitment to delivering value at every touchpoint.

Career Growth & Development

At brighthush, we believe in nurturing talent and fostering continuous learning. As a Senior Customer Lifecycle Marketing Specialist, you’ll:

• Lead high‑visibility projects that directly impact revenue and customer satisfaction.
• Mentor junior marketers and collaborate with senior leaders across the organization.
• Gain exposure to product strategy, sales enablement, and executive leadership.
• Participate in leadership development programs, workshops, and industry conferences.
• Advance to roles such as Director of Customer Marketing, VP of Marketing, or Chief Marketing Officer.

Work Environment & Culture

Our remote‑first culture empowers you to work from anywhere in the United States while staying connected with a vibrant, diverse team. We value:

• Flexibility: Flexible work hours that accommodate your personal and professional life.
• Collaboration: Regular virtual town halls, cross‑functional workshops, and informal “coffee chat” sessions.
• Innovation: A culture that encourages experimentation, embraces new ideas, and rewards creative problem‑solving.
• Inclusivity: Commitment to diversity, equity, and inclusion through employee resource groups and inclusive hiring practices.
• Well‑being: Resources for mental, physical, and financial health, including wellness programs and flexible time off.

Compensation & Benefits

While specific salary ranges are competitive and commensurate with experience, we offer a comprehensive benefits package designed to support your health, growth, and well‑being:

• Medical, dental, and vision insurance plans.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA).
• Telehealth services for convenient, on‑demand care.
• 401(k) retirement plan with company match.
• Life and AD&D insurance.
• Short‑term and long‑term disability coverage.
• Paid time off (PTO) and flexible vacation policies.
• Employee Well‑Being program, including mental health resources and wellness stipends Apply for this job