[Remote] Senior Director, Content and Audience Strategy

Note: The job is a remote job and is open to candidates in USA. Amgen is seeking a Senior Director to lead enterprise content and audience strategy across commercial and stakeholder engagement channels. The role builds and guides strategy, production, taxonomy, metadata, governance, and transformation adoption, aligning audience needs with business outcomes and regulatory requirements.

Responsibilities

• Lead a high-performing content and audience strategy function with strong capabilities in content strategy, audience analytics, and stakeholder management
• Structure, hire, develop, and performance-manage the content and audience strategy team
• Partner with business leads, portfolio leads, digital product managers, and transformation stakeholders to translate business use cases into audience-driven content strategies and multi-channel content roadmaps
• Develop an integrated content architecture that connects audience needs, production and channel capabilities, brand messaging, regulatory requirements, and measurable business outcomes
• Assess content operational maturity, production complexity, technology readiness, governance requirements, and transformation dependencies for content-driven initiatives
• Set enterprise standards for audience segmentation, content strategy, and content governance
• Define production strategies and roadmaps aligned with content priorities and audience engagement plans
• Establish reusable content standards, governance frameworks, and quality assurance processes that support brand consistency, regulatory compliance, and efficient medical and legal review
• Partner with creative, marketing operations, medical, legal, compliance, privacy, brand, and digital teams to ensure content is brand-aligned, compliant, and production-ready
• Oversee channel-specific content production requirements and templates for HCP, patient, customer, and internal stakeholder audiences
• Manage relationships with external creative agencies, translation services, production vendors, and platform partners; establish service levels, quality standards, and cost benchmarks
• Define the strategic direction for enterprise taxonomy frameworks that classify content, audiences, channels, and business domains in alignment with commercial strategy and transformation initiatives
• Provide guidance on metadata standards and governance requirements, and oversee their implementation and maintenance across content systems
• Guide the integration of taxonomy and metadata into content management systems, customer data platforms, and marketing automation tools, working with technology partners as needed
• Monitor taxonomy and metadata quality through regular reviews and reporting, identify improvement opportunities, and hold the team accountable for continuous improvement
• Lead and develop the taxonomy and metadata management team, ensuring it has the skills, tools, authority, and support to maintain enterprise standards and respond to evolving business needs
• Drive enterprise adoption of content platforms, content management systems, taxonomy and metadata standards, and audience intelligence tools by communicating their value and setting clear expectations
• Own and maintain the portfolio transformation roadmap, including dependencies, milestones, risks, and budget tracking
• Represent content and audience strategy in governance forums with business leads, portfolio leads, digital product managers, and transformation stakeholders; surface decisions, escalate blockers, and document progress
• Manage cross-pillar interdependencies and help teams anticipate upcoming needs and risks
• Build and execute communication strategies that support enablement across groups, including role clarity, onboarding, and workflow integration
• Coordinate with key partners to support delivery accountability and value realization
• Track and report on planned milestones, and maintain the future-state strategic vision, milestones, workforce strategy inputs, and investment projections
• Represent content strategy in executive forums, portfolio reviews, and transformation governance discussions
• Guide the transformation narrative to sustain organizational momentum and leadership confidence
• Create executive-ready decision materials that clearly communicate strategic options and business impact
• Lead stakeholder readiness planning across business, technology, and measurement groups to support adoption of new ways of working

Skills

• Doctorate degree and 5 years of experience in marketing technology, digital transformation, or enterprise program management
• Master's degree and 8 years of experience in marketing technology, digital transformation, or enterprise program management
• Bachelor's degree and 10 years of experience in marketing technology, digital transformation, or enterprise program management
• Associate's degree and 14 years of experience in marketing technology, digital transformation, or enterprise program management
• High school diploma / GED and 16 years of experience in marketing technology, digital transformation, or enterprise program management
• 12 or more years of progressive experience in marketing technology, digital transformation, or enterprise program management, including at least five years at the Senior Director level or above
• Proven track record leading large-scale transformations within complex, matrixed organizations
• Deep experience in organizational adoption for technology-driven transformations, including executive communications and stakeholder readiness
• Demonstrated ability to translate business strategy into technology requirements, and technology considerations into business recommendations
• Strong command of data strategy, taxonomy, metadata governance, and enterprise data management principles
• Experience decomposing complex, cross-functional marketing initiatives into clear workstreams, content roadmaps, and operating models
• Healthcare, biotech, or pharmaceutical industry experience, with an understanding of medical, legal, and regulatory review processes and HCP and patient engagement requirements
• Advanced degree in Marketing, Communications, Business, or a related field; MBA or equivalent business education
• Demonstrated ability to lead through influence in highly matrixed, cross-functional environments and build trust across diverse stakeholder groups
• Comfortable operating in fast-moving, ambiguous transformation environments; brings a builder's mindset and the resilience to sustain momentum across multi-year programs with evolving priorities
• Deep understanding of content management systems, customer data platforms, audience segmentation, and marketing automation platforms
• Experience enabling offshore or nearshore capability centers in India or similar global enterprise settings
• Strong executive communication skills, including the ability to create clear recommendations and decision materials for senior leaders
• Strong team leadership skills, including experience hiring, developing, and managing multidisciplinary teams

Benefits

• Health and welfare plans for staff and eligible dependents
• Financial plans with opportunities to save towards retirement or other goals
• Work/life balance
• Career development opportunities
• Retirement and Savings Plan with generous company contributions
• Group medical, dental and vision coverage
• Life and disability insurance
• Flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible

Company Overview

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