[Remote] Senior Marketing Automation Specialist

Note: The job is a remote job and is open to candidates in USA. Anteriad is seeking a Senior Marketing Automation Specialist & Account Manager to serve as the primary partner for enterprise B2B clients. The role combines client and account management with hands-on campaign planning, marketing automation execution, analytics, and optimization.

Responsibilities

• Primary Point of Contact: Serve as the day-to-day trusted advisor for assigned B2B client accounts, managing project intake, timelines, and deliverables
• Campaign Planning: Partner with clients to plan their marketing roadmaps, translating high-level business goals into production-ready Eloqua campaign briefs
• Project Oversight: Manage project scope, set realistic timelines, and lead regular status meetings to keep clients aligned and informed
• Stakeholder Navigation: Manage client expectations on timelines and scope, and navigate a client's internal legal, compliance, or brand review processes where needed
• Campaign Build & Deploy: Design, test, and execute complex, automated multi-step nurture programs, event-triggered streams, and batch emails using Eloqua Campaign and Program Canvases
• HubSpot Operations: Build and maintain HubSpot workflows, lists, and reporting; experience migrating between or running parallel Eloqua/HubSpot instances is a strong plus
• Asset Development: Code, edit, and troubleshoot responsive HTML/CSS email templates, landing pages, and web forms that match client brand standards
• Data & Lifecycle Architecture: Implement advanced B2B lead scoring, custom data objects (CDOs), automated segmentation, and bidirectional CRM synchronization (Salesforce, Microsoft Dynamics, or Oracle CX)
• Reporting & Analytics: Generate performance reports, analyze key metrics (deliverability, engagement, conversion), and present actionable optimization strategies to clients

Skills

• 5+ years of hands-on Oracle Eloqua experience and hands-on HubSpot experience
• 3+ years of hands-on HubSpot experience, including workflows, lists, and reporting
• Deep understanding of complex B2B buying lifecycles, lead routing protocols, account-based marketing (ABM), and revenue operations (RevOps)
• 3+ years in an agency or client-facing corporate role with proven success managing client communication, expectations, and feedback loops
• Strong working knowledge of HTML/CSS for email rendering, advanced Microsoft Excel for data management, and native CRM integrations
• Strong understanding of email deliverability best practices and global data privacy regulations (GDPR, CCPA, CAN-SPAM)
• Strong understanding of relational databases and data structures (not just platform UI knowledge) — able to reason deduplication and segmentation logic in a way that transfers across marketing automation/selection tools, not tied to Eloqua or HubSpot specifically
• 5+ years of hands-on, daily technical configuration and campaign deployment experience specifically within Oracle Eloqua
• Oracle Certified Eloqua Master or Luminary status
• HubSpot certifications (Marketing Software, Workflows)

Benefits

• Flexible PTO
• Training & development with unlimited access to Percipio LMS.
• Mix of collaborative & independent work
• Community outreach via Anteriad Cares - Encouraging staff to take time to volunteer
• Professional mentoring program - Career guidance from leadership
• Comprehensive medical (choice of 3 plans), dental and vision coverage
• Company paid short-term disability, long term disability and life insurance
• Optional supplemental life, accident and critical illness insurance plans
• 401K with company match
• Flexible PTO and generous paid holiday schedule
• Fully paid primary caregiver leave (12 weeks) & parental bonding leave (2 weeks)

Company Overview