[Remote] Senior Media Buyer, Paid Search

Note: The job is a remote job and is open to candidates in USA. Walz Tetrick Advertising is seeking a Senior Media Buyer, Paid Search to manage and grow paid search programs across a diverse client portfolio. The role independently oversees campaign strategy, execution, optimization, measurement, client communication, and emerging advertising capabilities.

Responsibilities

• Independently manage and optimize paid search programs across Google Ads, Microsoft Advertising and other relevant platforms
• Develop and execute campaign strategies aligned with client business objectives and performance goals
• Lead campaign builds, restructures, launches and ongoing optimization across multiple client accounts
• Manage keyword research, search query analysis, bidding strategies, budgets, targeting and ad copy development
• Execute campaigns across Search, Performance Max, Demand Gen, YouTube and other relevant Google advertising solutions
• Proactively identify opportunities to expand qualified reach, improve efficiency and drive conversions
• Monitor campaign pacing and performance to ensure investment aligns with client objectives
• Analyze campaign performance to identify trends, challenges and opportunities for growth
• Develop optimization strategies focused on improving conversion volume, cost efficiency and business outcomes
• Leverage Google Ads, Google Analytics 4 and other measurement platforms to evaluate performance
• Understand conversion tracking, attribution, enhanced conversions and offline conversion imports
• Collaborate with analytics and technical teams to troubleshoot measurement challenges
• Translate complex performance data into clear insights and actionable recommendations
• Serve as a trusted Paid Search resource for internal teams and assigned clients
• Communicate campaign performance, strategic recommendations and optimization opportunities clearly and confidently
• Contribute to client presentations, performance reviews and strategic planning discussions
• Collaborate with Account Service, Planning, SEO, Creative, Analytics and other media teams to support integrated marketing strategies
• Proactively bring forward ideas and recommendations beyond routine campaign management
• Stay current on emerging Paid Search capabilities, including AI Max, Performance Max and automated bidding
• Identify and execute opportunities to test new platform features and advertising solutions
• Leverage automation, scripts and AI-powered tools to improve campaign efficiency, quality assurance and performance
• Contribute to internal knowledge sharing, case studies and evolving Paid Search best practices
• Maintain accurate budgets, pacing, campaign documentation and reporting
• Follow established quality assurance processes for campaign launches, restructures and ongoing optimizations
• Ensure campaigns adhere to platform policies, client requirements and agency best practices
• Manage multiple priorities and deadlines while maintaining a high level of accuracy and accountability
• Identify opportunities to streamline workflows and improve operational efficiency

Skills

• 4+ years of hands-on Paid Search experience
• Preferably within an advertising agency or multi-client environment
• Demonstrated ability to independently manage Google Ads campaigns and meaningful media budgets
• Strong expertise in Search campaign strategy, keyword management, bidding, optimization and performance analysis
• Experience with Performance Max and automated Google Ads campaign solutions
• Proficiency with Google Ads Editor, Google Analytics 4 and Microsoft Advertising
• Strong understanding of conversion tracking, attribution and performance measurement
• Experience managing multiple client accounts and competing priorities
• Ability to translate complex data into clear, actionable business recommendations
• Strong written and verbal communication skills, including client-facing presentations
• Excellent organizational skills, attention to detail and commitment to quality assurance
• Proactive, solutions-oriented mindset with the ability to work independently and collaboratively
• 5–7 years of meaningful hands-on Paid Search experience
• Experience managing complex, multi-account or enterprise-level Paid Search programs, including substantial budgets, multiple business objectives and sophisticated conversion measurement
• Experience with Search Ads 360 (SA360), Campaign Manager 360 (CM360) and Floodlight conversion tracking
• Experience across travel/hospitality, entertainment, healthcare, financial services, retail or other competitive industries
• Familiarity with offline conversion imports, CRM integrations and value-based bidding
• Experience with Google Ads scripts, automation and workflow efficiency tools
• Experience contributing to new-business pitches, account onboarding or strategic planning
• Experience mentoring junior Paid Search team members

Benefits

• 401(k) with an employer match
• Long-term disability
• Dental insurance
• Health insurance; the agency pays 90 percent of employees’ premiums, with an option to add a spouse and family
• A generous paid time off policy that includes days to volunteer at a charity of your choice
• Current work hours are “in office” Monday through Thursday with an option to “work from anywhere” on Friday

Company Overview