[Remote] Senior Regional Marketing Manager

Note: The job is a remote job and is open to candidates in USA. The Sage Group is recruiting for an unnamed client seeking a Senior Regional Marketing Manager on a six-month contract. The role leads East/Canada marketing strategy and execution, with responsibility for regional pipeline outcomes and integrated campaigns, events, and partner activations.

Responsibilities

• Own the East/Canada regional marketing plan and pipeline goals, driving programs that generate and accelerate opportunities across priority accounts and segments
• Partner with regional sales leadership to align on target accounts, segment priorities, go-to-market motions, and the activity calendar
• Translate our client’s AI and platform narrative into locally relevant campaigns, customer proof points, and experiences for audiences across the Eastern U.S. and Canada
• Coordinate with account-based marketing, demand generation, product marketing, events, brand, and partner marketing to deliver cohesive full-funnel programs across digital, in-person, and virtual channels
• Work with channel partners on co-marketing initiatives that extend regional reach and engage shared customers
• Use pipeline and campaign data to identify performance gaps, recommend changes in approach, and report results to sales and marketing leadership
• Bring regional market intelligence and sales feedback into central planning, influencing content, campaign, and investment priorities
• Adapt global campaigns and content for East/Canada audiences, including appropriate consideration of Canadian market needs
• Use AI tools to accelerate research, personalization, campaign development, and performance analysis while maintaining quality and relevance
• Prioritize and execute high-impact work within the six-month contract period, maintaining clear stakeholder communication and momentum across concurrent initiatives

Skills

• At least 7-10 years of B2B marketing experience, including field, regional, or demand generation marketing in support of a sales organization
• A track record of owning pipeline goals and connecting marketing investments to opportunity creation and acceleration
• Strong strategic judgment: you can diagnose a regional performance gap, build a hypothesis, and turn it into an actionable plan
• Experience influencing cross-functional teams and building trusted partnerships with sales leadership
• A strong understanding of B2B buying cycles, account and segment strategies, and full-funnel marketing
• Comfort using data to make decisions, optimize programs, and communicate results—not just report activity
• Excellent program management and communication skills, with the ability to lead multiple initiatives independently in a fast-moving environment
• Practical fluency with AI tools in marketing workflows and curiosity about AI's impact on enterprise software
• Experience with CRM and marketing automation platforms
• Salesforce and Marketo are a plus
• Experience marketing enterprise platforms or transformation solutions to senior decision-makers
• Familiarity with both product-led growth and sales-led enterprise go-to-market motions
• Experience with Canadian regional marketing or bilingual campaign adaptation
• Familiarity with our client's products and its system-of-work story
• Experience in a high-growth B2B SaaS company navigating a product or positioning shift

Benefits

• Remote in the US

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