[Remote] Social Media Marketing Manager - Remote

Note: The job is a remote job and is open to candidates in USA. DrHouse is seeking a Social Media Marketing Manager to build and manage social campaigns that increase awareness, website traffic, new patients, and use of its telehealth services. The role includes creating content, engaging communities, and using performance data to improve growth, engagement, and conversion.

Responsibilities

• Channels: Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube. Create B2B content for LinkedIn and consumer content for the other channels
• Campaigns & calendar: Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends. Build and maintain a rolling 30-day content and campaign calendar
• Content creation: Generate ideas and write hooks, captions, and post copy. Create everyday posts in Canva using templates, existing assets, carousels, user-generated content (UGC), and simple short-form video
• UGC & creators: Help build our UGC and creator strategy, especially for TikTok and Instagram
• Community engagement: Engage actively with relevant accounts, creators, communities, partners, and B2B audiences
• Testing & reporting: Test ideas to increase reach, website traffic, and conversion. Track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion
• You'll help set our social look and feel, including templates and content formats, and should be able to produce most everyday posts yourself in Canva. For advanced design, animation, or video editing, we may bring in additional creative support. You own the idea, direction, and day-to-day execution

Skills

• Proven experience growing social accounts with results beyond follower counts, and running campaigns from idea to results
• Excellent written English and strong social copywriting skills
• Strong Canva skills, good visual judgment, and short-form video experience
• Highly organized and comfortable reading performance data
• Creative, proactive, and able to work independently and with marketing and creative partners
• Comfortable using AI tools to work faster, with the judgment to avoid generic, AI-generated content
• Healthcare or regulated-industry experience is required

Company Overview