[Remote] Sr. Digital Marketing Experience Strategist

Note: The job is a remote job and is open to candidates in USA. Primary Talent Partners is recruiting for an unnamed commercial real estate client. The Senior Digital Marketing Experience Strategist defines and advances digital experience strategy for web properties and marketing channels, with a particular focus on property listings. The role partners with marketing, business, brand, content, product, and technology teams to improve digital experiences and integrated marketing performance.

Responsibilities

• Define and champion digital experience strategy for assigned company web properties (Arc and related platforms), aligning with enterprise goals and regional marketing priorities
• With a particular focus on property listings, analyze digital experience consistency and variation across countries, identifying what is similar or different, better or worse, and necessary or not — translating findings into clear, actionable recommendations
• Drive the strategic evolution of user experiences across web properties to support business development, lead generation, and client engagement
• Engage with business segment Marketing teams to understand needs and deliver the right digital experiences for customers and sales teams
• Partner with brand, content, product, and technology teams to ensure cohesive execution of digital initiatives and campaigns
• Get buy-in for strategic initiatives from internal stakeholders and business leaders, using storytelling and data to communicate vision and value
• Contribute to CMS strategy, web architecture decisions, and governance best practices to ensure consistency and scalability across digital platforms
• Apply expertise in web strategy, CMS solutions, and digital marketing to guide the execution of high-quality web experiences
• Stay current with emerging digital trends, including AI, automation, and personalization, and champion forward-thinking approaches within the team
• Support integrated digital marketing strategies aligned to business segments, including email marketing, lead nurturing, SEO/SEM, retargeting, and account-based marketing
• Leverage data-driven insights and user research to continuously improve user engagement, digital performance, and ROI
• Contribute to the definition of KPIs and measurement frameworks in collaboration with analytics partners
• No formal supervisory responsibilities in this position
• Provides informal guidance and mentorship to junior team members
• May lead project teams and coordinate cross-functional workstreams

Skills

• Candidates must be legally authorized to work in the United States and must be able to sit on Primary Talent Partners W2 without sponsorship
• Bachelor's Degree (BA/BS) in Marketing, Communications, Digital Media, Human-Computer Interaction, or a related field, plus a minimum of 6+ years of relevant experience; or equivalent combination of education and experience
• Proven experience in digital marketing or web experience roles, preferably within global B2B organizations (B2B Marketing or B2C digital platform experience preferred over internal systems)
• Demonstrated expertise in web strategy, CMS platforms, and digital marketing best practices
• Comprehensive knowledge of digital marketing strategies and multichannel approaches, including SEO/SEM, email marketing, lead nurturing, retargeting, and account-based marketing
• Deep understanding of emerging digital trends, including AI and automation, and how they apply to marketing and digital experience
• Ability to analyze complex digital ecosystems and translate findings into clear, prioritized strategies
• Strong communication and stakeholder management skills, with the ability to write compelling strategic communications and present effectively to internal and external audiences
• Advanced proficiency in Microsoft Office suite
• Forward-thinking mindset with a bias toward action, collaboration, and continuous improvement
• Excellent verbal and written communication skills
• Familiarity with company and/or property listings platforms is a strong plus
• Proficiency in design thinking and prototyping tools is a plus
• IDO design thinking
• Structured workshop experience

Benefits

• ACA-compliant supplemental package available for enrollment
• Remote work

Company Overview