[Remote] Sr. Manager, Digital Commerce- Retailer Media

Note: The job is a remote job and is open to candidates in USA. Careismatic Brands is hiring a Senior Manager, Digital Commerce- Retailer Media to build, deploy, and optimize paid media investment across its retailer partner ecosystem, starting with Amazon and Walmart. The individual contributor will develop strategy, own budgets, manage campaign performance, expand to new platforms, and partner cross-functionally to drive measurable business outcomes.

Responsibilities

• Develop and execute retailer media strategies across Amazon, Walmart, and emerging marketplace platforms
• Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other retail media campaigns aligned to brand and category objectives
• Manage campaigns daily, leveraging performance data to improve efficiency, drive revenue growth, and maximize return on ad spend
• Identify opportunities to scale successful campaigns while maintaining profitability and performance targets
• Evaluate and deploy DSP and other advanced media solutions when they support business objectives
• Own retailer media budgets across platforms, brands, and campaign types
• Develop investment strategies and allocate spend based on performance trends, growth opportunities, and business priorities
• Monitor and analyze key performance metrics including ROAS, TACoS, New-to-Brand (NTB), impression share, and share of voice
• Deliver actionable insights and recommendations that improve media effectiveness and drive measurable business outcomes
• Adjust spending, bidding, and campaign structures to optimize performance against revenue and profitability goals
• Lead retailer media strategy development for new marketplace platforms as the business expands
• Build scalable media frameworks, processes, and measurement methodologies for emerging retail media channels
• Establish performance benchmarks and reporting standards across retailer ecosystems
• Integrate new platforms into a consolidated retailer media strategy and performance model
• Partner closely with Marketplace, Content, Supply Chain, and Commercial teams to align media investments with broader business priorities
• Coordinate media strategies around product launches, promotional events, seasonal opportunities, and inventory availability
• Leverage insights from paid media performance to inform content, assortment, and marketplace growth initiatives
• Drive alignment between paid and organic marketplace strategies to maximize total marketplace performance
• Analyze campaign, category, and brand-level performance to identify growth opportunities and optimization priorities
• Translate complex data into clear performance narratives and strategic recommendations for business stakeholders
• Stay current on retailer media best practices, platform enhancements, and industry trends to continually improve program effectiveness
• Apply a test-and-learn mindset to refine audience targeting, bidding strategies, creative approaches, and campaign structures

Skills

• 5+ years of hands-on retailer media experience (Amazon, Walmart, Target, etc.), with deep expertise in Amazon Advertising — Sponsored Products, Sponsored Brands, and Sponsored Display
• Direct budget ownership experience — you've managed meaningful spend, built the allocation strategy, and been accountable for the returns
• Working knowledge of Walmart Connect or comparable retailer media platforms; comfort building media programs on platforms you haven't yet mastered
• Strong analytical foundation: fluent in the metrics that matter (TACoS, ROAS, NTB, impression share) and able to build a performance narrative from raw data
• Experience operating across a multi-brand or multi-category portfolio, with an understanding of how to tailor media strategy to different brand objectives and competitive contexts
• Comfortable working cross-functionally — you understand how media connects to content, promotions, and inventory, and you factor that context into your decisions
• Self-directed and execution-oriented; able to build and run a media program without heavy oversight in an environment that's still maturing its infrastructure
• DSP experience is a plus, not a requirement

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Attractive Paid time off
• Vision insurance
• This is a full-time remote role.

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