Remote Position
[Remote] Staff Product Marketing Manager
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. An unnamed rapidly growing fintech company is seeking a Staff Product Marketing Manager to lead go-to-market strategy for supplier and network experiences in a B2B SaaS and payments environment. The role drives acquisition, adoption, and retention through product positioning, launches, research, and cross-functional partnerships.
Responsibilities
- Architect supplier and network go-to-market strategies that drive acquisition, adoption, and retention
- Establish shared KPIs with Sales and Product and track progress against business targets
- Translate customer, market, and sales insights into product roadmap and investment recommendations
- Define research priorities and represent supplier needs, journeys, and segments in strategic discussions
- Lead audience segmentation, positioning, messaging, and product narrative development
- Manage complex, cross-functional launches and improve repeatable go-to-market playbooks
- Develop sales and customer success enablement content, tools, and processes
- Conduct win/loss, competitive, and funnel analysis to strengthen positioning and inform pricing recommendations
- Partner across Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal
Skills
- 12+ years of product marketing or closely related experience, including direct experience at the Senior Product Marketing Manager level
- Proven experience in B2B SaaS and/or fintech
- Track record of successful product and feature launches, including positioning, messaging, and go-to-market strategy development
- Experience conducting market research, competitive analysis, and customer segmentation to inform strategy and roadmap decisions
- Strong analytical skills and experience partnering with research and analytics teams
- Ability to influence senior stakeholders across Product, Sales, and Marketing without direct authority
- Excellent written, verbal, and presentation skills, including presentations to VP and executive leadership
- Ability to reconcile competing priorities across audiences, products, and sales motions in a matrixed environment
- Authorization to work in the United States without requiring visa sponsorship now or in the future
- Experience marketing products to finance professionals
- Product or segment marketing experience targeting B2B enterprise channels, particularly payments or fintech
- Hands-on experience developing sales training, battle cards, objection-handling materials, and product-specific playbooks
- Ability to establish direction and build processes in ambiguous, fast-changing environments with minimal supervision
- Strong storytelling skills, connecting multiple products or segments into a cohesive narrative
- Exposure to pricing and packaging strategy
Benefits
- Remote — California based only
Company Overview