[Remote] Vice President of Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Community Choice Financial Family of Brands is seeking a Vice President of Growth Marketing to lead demand generation and revenue growth across its family of brands. The role oversees acquisition strategy, marketing budgets and performance, growth teams, and cross-functional initiatives.

Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with the company's growth objectives, leveraging offline and digital channels coupled with data-driven insights to acquire new customers
• Scale the business through continued evolution and improvement of existing growth levers and new growth opportunities
• Develop acquisition strategies that optimize customer lifetime value, acquisition costs, portfolio quality, and long-term profitability
• Monitor lead quality and conversion rates; optimize lead generation efforts accordingly
• Drive optimizations for demand generation KPIs and metrics, such as conversion rates, CAC, and ROAS
• Establish a scalable growth operating model that balances experimentation, performance optimization, customer acquisition, and long-term enterprise value creation
• Assess marketing tech stack and data capabilities; identify and implement systems and tools that maximize customer insights and growth opportunities
• Develop, enhance and maintain lead scoring and lead nurturing processes to improve the quality and productivity of leads
• Own enterprise acquisition forecasting, scenario planning, channel mix optimization, and growth investment decisions across the portfolio
• Ensure your division meets revenue, efficiency, and operational goals
• Create and manage the marketing plan and budget to achieve demand generation goals
• Connect growth marketing strategy directly to monthly target & annual plans
• Leverage data and analytics to make data-driven decisions and optimizations at the intersection of the marketing, operations and credit risk teams
• Measure and analyze channel and campaign performance; adjust strategies accordingly
• Articulate and regularly socialize the key performance indicators that indicate the health of our demand generation and growth strategies
• Make data driven decisions to enhance performance
• Plan & manage the growth marketing budget effectively, including annual AOP planning, forecasting, spend tracking, and measuring impact for all dollars spent; ensuring resources are allocated efficiently to maximize ROI
• Serve as an internal subject matter expert for all things acquisition / growth marketing
• Define and refine long‑term growth marketing strategy
• Translate organizational goals into actionable plans
• Identify growth opportunities and areas for improvement
• Drive rigor of execution, and improve velocity of tests, agility, and insight feedback loops
• Lead Growth Marketing Team, including Affiliate, B2B, Media and Paid Search Teams
• Lead and develop a team of functional marketing leaders while establishing organizational capabilities required to support future growth
• Optimize team structure, priorities, and processes to maximize the team’s contribution and impact to the organization
• Set performance targets and ensure the team meets them
• Oversee budgeting and resource allocation for your teams
• Provide input to executive leadership on major company decisions
• Help shape policies, organizational structure, and priorities
• Build, lead, manage and develop a high-performing demand generation team
• Hire, mentor, and develop leadership talent
• Create a positive, inclusive, and high-performing culture
• Foster a collaborative learning environment
• Build relationships and partner with other VPs / senior leaders and departments to ensure alignment
• Collaborate with other departments to drive customer acquisition and revenue growth
• Lead cross department initiatives and companywide programs
• Break down silos and promote effective internal communication
• Identify risks within your division and create mitigation plans
• Ensure policies, regulations, and ethical standards are upheld
• Work with legal and compliance teams to ensure all campaigns are compliant with regulatory standards
• Identify, hire, and manage external partners/vendors
• Other duties as assigned

Skills

• Bachelor's Degree in Marketing, or a related field
• 12+ years of progressive experience leading customer acquisition, growth marketing, and demand generation programs, including paid media, lead generation, credit marketing, and performance-based customer acquisition channels
• 5+ years of senior leadership experience
• Proven leader with deep experience leading demand generation and growth marketing campaigns, across multiple marketing sub-functions
• Proven progression of increasing responsibility
• Demonstrated ability to operationalize multiple world-class teams and manage multi-million-dollar budgets
• Impeccable quantitative ability and analytical skills
• High affinity for drawing insights out of numbers
• Proof of rigorous process around metrics, data, insights, and action
• Full of curiosity and creativity, willingness to take risks, ability to think and execute differently
• Comfort with generating and testing new tactics
• Have a proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment
• Excellent oral, written, and interpersonal communication skills, with the ability to get your point across in a succinct and professional manner
• Strong ability to work cross-departmentally to prioritize multiple initiatives with conflicting priorities and stakeholders
• Experience in the financial services industry or a highly regulated field
• Executive level communication (written and verbal)
• Ability to present strategies to executive team, C-suite, and external partners
• Negotiation and conflict resolution skills
• Deep knowledge of the company's industry, market, and competitive landscape
• Familiarity with relevant regulations, technologies, and customer behaviors
• Demonstrated success driving revenue, growth, efficiency, and innovation
• Evidence of leading large-scale initiatives or transformations
• Experience with enterprises working across multiple brands
• Experience leading customer acquisition and growth initiatives for e-commerce, fintech, marketplace, direct-to-consumer, or other transaction-oriented businesses

Benefits

• Remote work.
• Uncapped Flexible Paid Time Off.
• Paid on-the-job training and a comprehensive new hire program.
• Access to a robust learning management system, full of e-learning modules to help boost your professional and personal development.
• Performance-based career advancement.
• Educational Reimbursement Program.
• Multiple coverage choices for medical insurance, all include telemedicine and medical spending account options (HSA/FSA).
• Traditional 401(k) and Roth 401(k) Retirement plan with a generous Company match program.
• Company-Sponsored Life and AD&D Insurance.
• Basic and Enhanced Voluntary benefits so you may choose the right coverage at the right price for you and your family. Plans include dental, vision, short-term and long-term disability plans, supplemental life and AD&D insurance, accident, critical illness, hospital indemnity, ID theft protection, legal services program, and pet insurance.
• Free access to mental health resources, life coaching, and more for you and your family members through our Employee Assistance Program.
• Free access to exclusive discounts from nationwide and local retailers through our Discount Marketplace.
• A relaxed, business casual dress code that includes jeans and sneakers!

Company Overview