[Remote] VP, Revenue Marketing

Note: The job is a remote job and is open to candidates in USA. BambooHR is hiring a Vice President of Revenue Marketing to lead its revenue marketing strategy, pipeline generation, and transition to an AI-first revenue engine. The role oversees marketing teams, programs, technology, and investments while partnering with executive and cross-functional leaders to improve pipeline performance and revenue outcomes.

Responsibilities

• Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs
• Recruit, hire, develop, and retain high-performing marketing talent
• Establish organizational priorities, performance expectations, and accountability measures
• Conduct performance evaluations and provide coaching, mentorship, and career development
• Oversee department planning, resource allocation, organizational design, and budget management
• Handle employee relations matters in accordance with company policy
• Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel
• Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities
• Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine
• Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs
• Define and implement the organization's AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness
• Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes
• Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale
• Establish measurement frameworks that connect marketing investment to pipeline creation, revenue impact, and long-term business growth
• Oversee optimization of marketing channels, programs, and investments to maximize pipeline generation and return on investment
• Lead development of BambooHR's future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs
• Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives
• Serve as a strategic advisor to executive leadership on pipeline performance, revenue growth strategy, AI-driven market shifts, and demand generation investments
• Foster a culture of innovation, accountability, experimentation, and measurable business impact across the revenue marketing organization

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field required
• 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles
• Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments
• Demonstrated ownership of significant pipeline targets and measurable revenue outcomes
• Experience managing annual marketing investments exceeding $50M
• Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems
• Demonstrated success implementing AI technologies to improve marketing performance, operational efficiency, pipeline generation, or customer acquisition
• Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation
• Experience leading organizations through significant transformation, organizational change, and evolving market conditions
• Strong executive communication, presentation, and decision-making skills
• Proven ability to build alignment across Marketing, Sales, Product, Revenue Operations, and Executive Leadership teams
• Strong analytical, forecasting, and problem-solving capabilities with a data-driven approach to decision making
• Experience leading AI-first marketing transformation initiatives
• Experience building or scaling agentic, automation-driven, or AI-enabled demand generation programs
• Experience supporting outbound sales motions, partner ecosystems, and multi-channel pipeline generation strategies
• Experience with AI-search visibility, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or emerging discovery channels
• Experience within HCM, HR technology, payroll, workforce management, or adjacent SaaS categories
• Experience with self-service, product-led growth, or digital commerce models
• Experience operating in international or multi-region demand generation environments
• MBA or advanced degree not required, but a plus

Benefits

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Remote position available in the states listed for this job; ongoing travel to the HQ in Utah is required

Company Overview