[Remote] Web Specialist - Kelsey-Seybold Clinic - Pearland, TX

Note: The job is a remote job and is open to candidates in USA. Kelsey-Seybold Clinic is hiring a Web Specialist to improve website visibility, user engagement, and conversion performance across its digital properties. The role leads SEO, generative engine optimization, conversion testing, and Sitecore content management while collaborating with developers and cross-functional stakeholders to improve digital experiences and support measurable outcomes.

Responsibilities

• Conduct keyword research, competitor analysis, and content gap analysis
• Optimize website content, metadata, internal linking, and page structure
• Monitor search performance using tools such as Google Search Console, Semrush, Ahrefs, and Adobe Analytics
• Identify opportunities for AI/LLM discoverability, citation growth, and generative search visibility
• Collaborate with content authors and stakeholders to improve content quality, search relevance, and authority
• Perform technical SEO audits and partner with development teams to resolve issues affecting crawlability, indexing, and site performance
• Track and report on organic traffic, rankings, AI visibility, and search-related KPIs
• Maintain monthly reports tracking the progress of SEO initiatives
• Manage and execute CRO initiatives designed to improve appointment scheduling, lead generation, engagement, and other key conversion actions
• Analyze user behavior through analytics platforms, heatmaps, session recordings, surveys, and testing tools
• Develop test hypotheses based on user behavior, business objectives, and performance data
• Create A/B and multivariate tests using platforms such as Adobe Target or Sitecore testing tools
• Coordinate with designers, developers, and business stakeholders throughout the testing lifecycle
• Measure test performance and communicate results, insights, and recommendations
• Build a repeatable optimization framework that supports ongoing experimentation and continuous improvement
• Maintain dashboards and reporting that demonstrate the business impact of optimization efforts
• Take ownership of the operation and maintenance of our websites, liaising with users as necessary to correct and detect issues
• Performs regular website testing to ensure technology is functioning properly
• Conducts UAT of new technology
• Recommends new features and functionality based on observation, input from colleagues, and trends in the digital space
• Posts updates to our websites - including content, banners, CTA's, forms, landing pages, etc
• Page building - new content provided by web content creation team
• Ongoing web content reviews for relevant content
• Design templates for landing pages, specialty sites as needed
• Ability to work with custom templates and components
• Debug and troubleshoot problems that may occur on websites
• Assemble new page designs and templates
• Make custom adjustments to existing web components
• Test site components, data connections, and general functionality during deployments between web environments
• Build new location pages and maintain current location information
• Design and optimize banners, graphics, and images for the web

Skills

• 7+ years in marketing or similar field
• Proven skills in Office, Adobe Target, Semrush, Ahrefs, Sitecore, Front-End development, Back-End Development
• 7+ years in marketing

Benefits

• If you live in Texas, you will have the flexibility to work remotely.
• A comprehensive benefits package (subject to eligibility requirements).
• Incentive and recognition programs (subject to eligibility requirements).
• Equity stock purchase (subject to eligibility requirements).
• 401k contribution (subject to eligibility requirements).

Company Overview

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