Sales Development Representative

Company Description

LASSO is an all-in-one platform built specifically for event professionals, providing tools for planning, staffing, onboarding, scheduling, travel, inventory, and project management in a single solution. With Rundown (formerly Shoflo) integrated into LASSO, teams can manage events from first quote to final cue, improving communication, efficiency, and cost control. LASSO Intelligence brings industry-native AI directly into the platform, helping event businesses make data-driven decisions and stay ahead of operational needs. Trusted by over 500,000 event professionals, LASSO is recognized as a fast-growing, award-winning workplace with a strong, collaborative culture where team members respect and support one another. The company’s mission is to inspire change in the event and entertainment industry by empowering the people behind exceptional performances with transformative solutions. Role Description The Sales Development Representative (SDR) is a full-time remote role responsible for generating and qualifying new business opportunities for LASSO’s event management platform. Day-to-day activities include researching target accounts, conducting outbound outreach via phone, email, and social channels, and engaging prospective customers to understand their needs and challenges. The SDR will schedule and coordinate discovery calls or demos for the sales team, maintain accurate records in the CRM, and follow up consistently to move prospects through the pipeline. This role collaborates closely with sales and marketing to refine messaging, share market feedback, and support campaigns that drive demand. The SDR is expected to meet and exceed activity and performance goals while representing LASSO’s brand in a professional, service-oriented manner.

Qualifications

Strong Inside Sales and Sales skills, with experience managing high volumes of outreach and qualifying opportunities. Demonstrated Lead Generation and Business Development abilities, including researching prospects and identifying key decision-makers. Excellent Communication skills, both verbal and written, with the ability to build rapport and present value clearly. Comfort using CRM and sales engagement tools, and the ability to analyze basic sales metrics to improve performance. Self-motivated, organized, and able to work independently in a remote environment while collaborating effectively with cross-functional teams. Prior experience in SaaS, event services, or related B2B environments is a plus. Ability to adapt quickly, learn LASSO’s platform and industry, and handle multiple priorities in a fast-paced setting. Associate or bachelor’s degree in Business, Marketing, Communications, or equivalent practical experience preferred.