Sales Representative
Company Description
Craft Massachusetts, founded in 2002, is a leading beverage wholesaler serving the Boston metro, central, and western Massachusetts regions. The company focuses on craft beer while offering a diverse portfolio of imports, ciders, artisanal spirits, and other specialty beverages. Located just minutes from downtown Boston, the team works close to the center of the city’s vibrant hospitality and nightlife scene. Craft Massachusetts has been at the forefront of the craft beverage boom, continually expanding with innovative brands and fostering strong, collaborative relationships with suppliers. The organization values a family-like culture, hosts regular team events, and is deeply committed to local community support through charitable partnerships and sponsorships. Role Description This is a full-time remote role for a Sales Representative. The Sales Representative will manage and grow accounts within an assigned territory, focusing on driving sales of craft beer, imports, ciders, and artisanal spirits. Daily responsibilities include prospecting new customers, conducting virtual sales calls and presentations, maintaining strong relationships with existing accounts, and coordinating promotional activities with suppliers and internal teams. The role involves tracking sales performance, preparing reports, and using CRM tools to manage pipelines and opportunities. The Sales Representative will collaborate with marketing and operations to ensure accurate orders, timely deliveries, and excellent customer service while representing Craft Massachusetts’ brands and values.
Qualifications
Sales and account management skills, including prospecting, relationship building, negotiation, and closing deals Knowledge of the beverage or hospitality industry, particularly craft beer and specialty spirits, and ability to learn product portfolios quickly Strong communication, presentation, and interpersonal skills for engaging with customers, suppliers, and internal teams remotely Organizational and time management skills, including territory planning, pipeline tracking, and use of CRM or similar sales tools Comfort with remote work technologies and virtual collaboration platforms Ability to work independently, meet sales targets, and adapt to a fast-paced, growth-oriented environment Valid driver’s license and ability to travel within Massachusetts for occasional in-person customer visits or company events, as needed Previous experience in beverage sales, CPG, or B2B sales is preferred High school diploma required; associate or bachelor’s degree in Business, Marketing, or related field is a plus