Sales Team & Key Accounts Manager
Employment Type: Full-Time Reports To: Executive Leadership Salary: $120,000–$140,000 + Performance-Based Bonus Job Location: Remote Role Description The RA-Lock Group is seeking an experienced, results-driven Sales Team & Key Accounts Manager to lead our sales organization while personally managing and growing a portfolio of strategic customer accounts. This leadership position combines hands-on account management with sales team development, performance accountability, and revenue growth. The ideal candidate will drive cross-selling initiatives, strengthen customer relationships, improve closing performance, expand technical sales capabilities, and establish consistent sales processes. The RA-Lock Group provides mechanical and electronic locking solutions, access control products, door hardware, and key management systems across a variety of industries. Our sales representatives bring specialized product and industry expertise, making collaboration and cross-selling essential to our success. The successful candidate will balance direct accountability for sales team performance with personal responsibility for key account growth and profitability. Key Responsibilities 1. Sales Team Leadership & Management Lead, coach, and develop a high-performing sales team, establishing clear goals, expectations, and accountability. Conduct regular performance evaluations, pipeline reviews, and individual coaching sessions. Monitor sales performance, identify improvement opportunities, and implement strategies to achieve revenue and profitability targets. Foster collaboration across product and industry specialties while promoting a customer-focused sales culture. 2. Key Account Management & Growth Personally manage and grow a portfolio of strategic customer accounts, building relationships with key decision-makers and executive stakeholders. Develop and execute account growth strategies focused on revenue, profitability, retention, and product expansion. Implement structured account management processes, including account segmentation, development plans, and performance monitoring. Lead customer negotiations, business reviews, and strategic account expansion initiatives. 3. Cross-Selling Strategy & Execution Develop and implement company-wide cross-selling strategies to maximize revenue and product penetration. Identify opportunities to introduce additional products and solutions to existing customers. Coordinate collaboration between sales representatives and product specialists to deliver comprehensive solutions. Establish measurable cross-selling goals and track performance through Salesforce. 4. Sales Performance & Closing Accountability Establish consistent opportunity management, quotation follow-up, and closing procedures. Conduct regular pipeline reviews to ensure opportunities progress efficiently through the sales cycle. Coach sales representatives on negotiation, objection handling, and closing techniques. Monitor conversion rates, sales activity, and pipeline accuracy while holding team members accountable for results. 5. Technical Sales Training & Development Develop and maintain structured technical and commercial sales training programs. Identify skill gaps and establish foundational product knowledge expectations across the sales team. Coordinate training initiatives with manufacturers, internal specialists, and engineering resources. Provide ongoing coaching in customer discovery, cross-selling, account development, and technical product applications. 6. Sales Process Development & Standardization Develop, implement, and enforce standardized sales procedures to improve efficiency, consistency, and accountability. Establish best practices for lead qualification, quoting, opportunity management, customer follow-up, and account development. Set Salesforce documentation and reporting requirements to improve pipeline visibility and forecasting accuracy. Continuously evaluate and improve sales processes based on performance data and business objectives. Required Qualifications 7+ years of B2B sales experience in industrial distribution, manufacturing, security hardware, access control, or a related technical industry. 3+ years of direct sales team management experience, including coaching and performance accountability. Proven success managing and growing significant B2B customer accounts. Demonstrated experience leading sales teams, improving sales performance, and driving revenue growth. Strong background in cross-selling, account management, pipeline development, negotiation, and closing. Technical aptitude for mechanical, electronic, or electromechanical products. Experience developing sales processes, training programs, and performance management strategies. Proficiency with Salesforce or a comparable CRM platform. Strong leadership, analytical, organizational, and communication skills. Ability to balance strategic sales leadership with hands-on key account management.
Preferred Qualifications
Experience with locks, electronic locking systems, access control, security hardware, or key management solutions. Experience serving OEM, industrial, commercial, or institutional customers. Experience leading sales teams across multiple product categories or industry specialties. Experience developing structured account management programs and sales standard operating procedures. Experience managing high-value customer relationships involving multiple stakeholders. Background working in a growing, entrepreneurial, or privately held organization.
Benefits
Competitive base salary of $120,000–$140,000 annually Performance-based bonus opportunities Medical, dental, and vision insurance Paid time off (PTO) and paid holidays Life insurance and additional employee benefits Ideal Candidate The ideal candidate is an experienced sales leader who enjoys developing people, building meaningful customer relationships, and delivering measurable business results. They bring a combination of strategic thinking, technical aptitude, and hands-on sales experience. They understand how to leverage specialized sales teams, identify cross-selling opportunities, strengthen customer relationships, and establish processes that support long-term growth. Above all, they are a leader who takes ownership, builds accountability, and is motivated to help The RA-Lock Group grow. Join The RA-Lock Group and help drive the next phase of our sales organization's growth.