Sales/Lead Development Representative (Los Angeles, CA)

Overview: American Security Force (ASF) has an immediate need for a highly motivated and results-driven Sales Development Representative (SDR) to take full ownership of our front-end sales cycle, responsible for identifying target accounts, executing strategic outbound prospecting, and qualifying high-potential leads. Your primary goal will be to spark meaningful conversations with decisionmakers and schedule high-quality on-site meetings and demonstrations for our Account Executive team. The ideal candidate possesses a competitive spirit, excellent communication skills, and a desire to build a career in security services, technology, and B2B sales. This position is a full-time role based in Los Angeles, CA. About Us: Founded in 1999, American Security Force is a recognized leader in the protective security services industry committed to delivering dependable security solutions backed by advanced technology and human expertise with professionalism and integrity. Our headquarters is located in Commerce, CA. Job Requirements: Qualify incoming inbound leads and nurture marketing-generated opportunities to determine business fit. Schedule qualified introductory meetings and product demos for Account Executives. Execute high-volume outbound prospecting via cold calling. Identify, research, and map target accounts to uncover key stakeholders, decisionmakers, and corporate pain points. Maintain meticulous records of all sales interactions, prospecting activities, and lead changes in our CRM. Collaborate closely with Operations and Marketing leadership to consistently refine go-to-market strategies, messaging tactics, and target profiles. Meet or exceed monthly and quarterly key performance metrics (KPIs), specifically focused on activity volume and qualified opportunities generated. Minium Qualifications: College degree or equivalent practical real-world experience. Minimum two years of experience in a sales/B2B environment. Excellent verbal and written communication skills with a proven ability to capture attention and articulate value clearly over the phone. Highly coachable, resilient in the face of rejection, and possesses an inherent drive to succeed in a fast-paced environment. Tech savvy and familiarity with modern business tools and CRM systems, ie., Salesforce, HubSpot, etc. Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) Excellent organizational and time management skills. Compensation: $55,000 - $65,000 Base Salary | $75,000 - $85,000+ On-Target Earnings (OTE) Join Our Team Today! Join a company with a strong sense of purpose as we work together to protect our clients and communities. American Security Force in an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. Pay: From $55,000.00 per year Work Location: Remote