Search Engine Optimization Specialist
MUST BE BASED OUT OF NC OR SC! Must-Haves:
- 1–3 years of hands-on SEO experience, preferably with a focus on local SEO (Not national, international, global)
- Working knowledge of on-page SEO best practices, including H1s, metadata, and content optimization
- Experience managing or supporting Google Business Profiles
- Experience with Google Analytics 4
- Experience with Google Search Console
- Experience with Screaming Frog
- Strong Microsoft Excel skills
- Experience working with content management systems
- Familiarity with developing and applying taxonomy tags to content
- Ability to communicate progress, risks, opportunities, and recommendations clearly Ability to collaborate with internal teams and escalate issues when appropriate
Plusses:
- Experience with seoClarity
- Experience with Yext
- CMS experience with Optimizely
- Foundational understanding of generative engine optimization and AI Overviews Experience supporting healthcare or multi-location organizations
Day-to-Day: Insight Global is seeking an SEO Specialist for a top organization with a strong digital presence. This candidate will support the execution of local and on-page SEO initiatives, maintain Google Business Profiles, conduct foundational audits, monitor organic-search performance, and organize content through accurate taxonomy tagging. The ideal candidate brings hands-on SEO experience, familiarity with leading analytics and search tools, and the ability to collaborate effectively across digital teams. This is an execution-focused support position that offers exposure to content optimization, local search, reporting, quality assurance, and enterprise CMS workflows. Scope note: This role does not own the overall SEO strategy or roadmap, advanced technical SEO initiatives such as migrations or large-scale schema work, or final approval of SEO decisions.