Seasoned Bilingual Customer Development Lead – Vietnamese Market Expansion Champion & Strategic Outreach Specialist for Cutting‑Edge SaaS IT Solutions at brighthush

About brighthush: A Catalyst for Digital Transformation

brighthush is a forward‑thinking technology partner that empowers businesses across Southeast Asia to unlock the full potential of cloud, AI, and SaaS solutions. With a portfolio that spans finance, logistics, healthcare, and retail, we help organizations modernize their operations, accelerate innovation, and create new revenue streams. Our mission is simple: deliver next‑generation software that is not only powerful but also intuitive, scalable, and future‑proof.

Why brighthush is the Ideal Place to Accelerate Your Career

At brighthush, we believe that the best technology is built by diverse, curious minds working together. Our culture is built on five core pillars that shape every interaction, decision, and project:

• Innovation at Scale: Every team member is encouraged to experiment, iterate, and bring bold ideas to life.
• Data‑Driven Decision Making: We rely on analytics to guide strategy, measure impact, and continuously improve.
• Inclusive Collaboration: Your voice matters – from product roadmaps to marketing campaigns, we value cross‑functional input.
• Professional Growth: Structured learning paths, mentorship, and real‑world projects accelerate your career trajectory.
• Work‑Life Harmony: Flexible schedules, remote options, and wellness initiatives keep you energized and focused.

Your Impact: Driving Growth in Vietnam’s Digital Landscape

As a Senior Bilingual Customer Development Lead, you will be the bridge between brighthush and the Vietnamese market. Your strategic vision, market insight, and bilingual communication skills will shape how our solutions are perceived, adopted, and championed across industries. You will play a pivotal role in:

• Identifying high‑potential verticals and buyer personas that align with brighthush’s growth strategy.
• Designing and executing multi‑channel outreach campaigns that resonate with Vietnamese decision‑makers.
• Translating complex technical features into clear, business‑centric benefits that drive ROI.
• Collaborating with Sales, Marketing, Product, and Customer Success to create a seamless customer journey.
• Providing data‑driven insights that inform product development, pricing, and go‑to‑market strategies.

Key Responsibilities

Strategic Market Segmentation & Insight Generation

• Conduct deep‑dive research using industry reports, market intelligence platforms, and social listening tools to map high‑potential verticals and buyer personas.
• Develop a dynamic segmentation framework that prioritizes prospects based on revenue potential, strategic fit, and readiness for digital transformation.
• Translate market insights into actionable outreach plans and messaging cadences that align with brighthush’s value proposition.
• Maintain an up‑to‑date competitive intelligence repository to keep the team informed about market trends and emerging threats.

Outbound Outreach & Lead Generation

• Design and execute multi‑channel outreach campaigns (email, LinkedIn InMail, SMS, and social media) that resonate with Vietnamese decision‑makers.
• Craft personalized, bilingual communication that addresses specific pain points and showcases brighthush’s ROI‑driven value proposition.
• Leverage automation tools to scale outreach while maintaining a human touch.
• Track engagement metrics and refine tactics in real time to maximize conversion rates.
• Collaborate with the Marketing team to align content calendars and ensure consistent brand messaging.

Value Proposition Articulation & Thought Leadership

• Translate complex technical features into clear, business‑centric benefits for each industry vertical.
• Create and deliver compelling presentations, case studies, and whitepapers that position brighthush as a thought leader.
• Represent brighthush at industry events, webinars, and partner meetings to build brand awareness and generate qualified leads.
• Develop and maintain a library of localized content that speaks directly to Vietnamese audiences.

CRM & Pipeline Management

• Maintain meticulous records of all interactions, follow‑ups, and qualification stages in our CRM platform.
• Ensure data integrity, accurate forecasting, and visibility for the sales and marketing teams.
• Collaborate with the Customer Success team to ensure a seamless handoff of high‑quality leads.
• Implement lead scoring models that reflect the unique dynamics of the Vietnamese market.

Cross‑Functional Collaboration & Continuous Improvement

• Partner with Sales, Marketing, Product, and Customer Success to align outreach strategies and messaging.
• Provide feedback on product features, pricing, and positioning based on frontline insights.
• Lead post‑campaign reviews to capture learnings and iterate on future outreach plans.
• Champion a culture of experimentation by piloting new outreach tactics and measuring their impact.

Performance Reporting & Analytics

• Track and analyze key metrics such as outreach volume, response rates, qualified leads, and conversion rates.
• Generate actionable dashboards and reports for leadership, highlighting trends, opportunities, and areas for improvement.
• Use data to inform strategic decisions and optimize resource allocation.
• Present findings in a clear, concise manner to both technical and non‑technical stakeholders.

Essential Qualifications

• Minimum 3–5 years of experience in sales development, lead generation, or a related role within a SaaS or technology environment.
• Fluency in both written and spoken English and Vietnamese, with a proven ability to craft compelling bilingual communications.
• Track record of consistently meeting or exceeding lead generation targets in a fast‑paced, metrics‑driven setting.
• Strong communication, negotiation, and persuasion skills, with a consultative approach to client engagement.
• Hands‑on experience with CRM systems (e.g., Salesforce, HubSpot) and sales automation tools (e.g., Outreach, SalesLoft).
• Analytical mindset with the ability to interpret data, identify patterns, and adjust tactics accordingly.
• Self‑starter attitude, high energy, and a passion for technology and digital transformation.

Preferred Qualifications

• Experience in a B2B technology sales environment, particularly with enterprise software solutions.
• Deep knowledge of the Vietnamese tech ecosystem, including key industry players, market dynamics, and regulatory landscape.
• Familiarity with marketing automation platforms (e.g., Marketo, Pardot) and lead scoring methodologies.
• Previous exposure to cross‑functional projects involving product launches, go‑to‑market strategies, or channel partnerships.
• Experience with data‑driven outreach tools and advanced analytics (e.g., predictive scoring, AI‑powered insights).

Core Skills & Competencies

• Strategic Thinking: Ability to identify market segments, prioritize outreach, and align tactics with business objectives.
• Communication Excellence: Mastery of storytelling techniques to convey complex technical concepts in a relatable manner.
• Resilience & Adaptability: Thrive under pressure, handle rejection gracefully, and pivot quickly when priorities shift.
• Data‑Driven Decision Making: Leverage analytics to refine messaging, outreach timing, and channel selection.
• Team Collaboration: Build strong relationships with colleagues across Sales, Marketing, and Product to create a seamless customer journey.
• Project Management: Coordinate multiple outreach campaigns simultaneously while meeting deadlines.
• Customer‑Centric Mindset: Focus on delivering value to prospects and building long‑term relationships.

Career Growth & Development Opportunities

At brighthush, we invest heavily in the professional growth of our team members. As a Customer Development Lead, you will have the opportunity to:

• Progress into senior Sales Development or Account Executive roles within the organization.
• Participate in leadership training programs covering advanced negotiation, strategic account planning, and product expertise.
• Attend industry conferences, webinars, and workshops to expand your network and stay ahead of market trends.
• Contribute to product roadmap discussions, providing frontline insights that shape future innovations.
• Earn certifications in sales methodologies, CRM platforms, and industry‑specific knowledge.
• Lead cross‑functional initiatives that drive revenue growth and customer success.
• Mentor junior talent, fostering a culture of continuous learning and collaboration.

Work Environment & Culture Highlights

Our office is a vibrant hub of creativity and collaboration, featuring open workspaces, flexible seating, and a dedicated learning corner stocked with books, tech gadgets, and brainstorming tools. We celebrate diversity, encourage cross‑functional collaboration, and promote a healthy work‑life balance through:

• Remote‑first flexibility with optional on‑site days for team building.
• Weekly “Innovation Hours” where employees can experiment with new ideas.
• Regular team lunches, hackathons, and community service events.
• Transparent communication channels, including monthly all‑hands meetings and open office hours with leadership.
• Mentorship programs pairing junior talent with seasoned professionals.
• Wellness initiatives such as on‑site fitness classes, mental health resources, and flexible vacation policies.

Compensation & Perks

While specific figures are tailored to experience and performance, brighthush offers:

• Competitive base salary with a performance‑based commission structure.
• Health, dental, and vision insurance for employees and dependents.
• Retirement savings plan with company match.
• Generous paid time off, including personal days and holidays.
• Continuous learning stipend for courses, certifications, and conferences.
• Employee stock‑option program to share in the company’s success.
• Flexible work hours and remote work options.
• Access to cutting‑edge tools, technology, and a collaborative, supportive team environment.

How to Apply

If you’re ready to lead the charge in Vietnam’s digital transformation and help brighthush become the go‑to partner for cutting‑edge IT solutions, we’d love to hear from you. Submit your resume, a brief cover letter outlining your relevant experience, and any portfolio or case studies that demonstrate your impact in a similar role.

Join us at brighthush and turn your passion for technology and bilingual communication into a career that shapes the future of business in Southeast Asia.