Seasoned Digital Marketing Virtual Assistant – Real Estate Brand Storytelling & Lead Generation Specialist

About brighthush and the Real Estate Landscape

At brighthush, we believe that every property tells a story, and every client deserves a narrative that resonates with trust, community, and long‑term value. Our mission is to empower real‑estate professionals with data‑driven, creative marketing that turns listings into lasting relationships. In a market where buyers are inundated with options, the difference lies in authentic storytelling, timely engagement, and a seamless digital experience.

We partner with top‑producing real‑estate agents who prioritize transparency, local expertise, and community connection. These agents thrive on building lasting relationships, and they need a marketing partner who can amplify their voice, nurture leads, and keep their brand front‑and‑center across every digital touchpoint.

As a Digital Marketing Virtual Assistant at brighthush, you will be the linchpin that turns strategy into action. You’ll collaborate closely with our Lead Marketing Strategist, manage a dynamic content calendar, and ensure every post, email, and graphic reflects the agent’s core values. Your work will directly influence lead generation, client engagement, and brand perception in a competitive real‑estate market.

Key Responsibilities

Social Media Management & Brand Storytelling

• Content Execution: Schedule and publish recurring posts across Facebook, Instagram, LinkedIn, and X/Twitter using our approved marketing calendar.
• Property & Community Highlights: Design eye‑catching graphics and short‑form videos that showcase active/sold listings, open houses, local market updates, and community events.
• Brand Storytelling: Craft engaging captions that align with the agent’s values—transparent communication, investment insights, and local market expertise.
• Engagement & Lead Escalation: Monitor comments, DMs, and community interactions daily; respond warmly and flag potential buyer/seller leads for immediate follow‑up.

Email Marketing & Client Nurturing

• Newsletter Assembly: Draft, format, and schedule bi‑weekly or monthly email newsletters using the agent’s CRM and email marketing platform.
• Content Integration: Seamlessly embed market reports, home‑valuation tools, featured listings, and home‑maintenance tips into each broadcast.
• Database Maintenance: Organize and segment contact lists (active buyers, prospective sellers, past clients, referral partners) to ensure targeted messaging.

Digital Asset Management & Graphic Design

• Graphic Design: Produce polished social media posts, story templates, open‑house flyers, and market‑update graphics using Canva brand kits and templates.
• Resource Promotion: Drive traffic to digital client resources such as home‑valuation landing pages, mortgage calculators, and buyer/seller guides.
• Media Organization: Maintain a clean, searchable cloud repository for listing photos, walkthrough clips, and client testimonials.

Reporting & Agency Collaboration

• Marketing Syncs: Participate in regular check‑ins with the Lead Marketing Strategist to review content calendars, graphic assets, and upcoming campaign priorities.
• Performance Tracking: Monitor key engagement metrics—email open/click rates, post reach, direct message inquiries—and provide actionable insights for strategy optimization.

Essential Qualifications

• Experience: Minimum 2+ years as a Digital Marketing Virtual Assistant, preferably supporting residential real‑estate agents or teams.
• Software Proficiency:
  • Canva (brand kits, templates, advanced design features)
  • Short‑form video editing (CapCut, InShot, or similar)
  • Meta Business Suite, Instagram, Facebook, LinkedIn, X/Twitter, and scheduling platforms (Later, Buffer, Hootsuite)
  • Real‑estate CRMs (e.g., kvCORE, Real Geeks, Follow Up Boss) and MLS‑integrated email tools
  • Mailchimp, ActiveCampaign, or similar email marketing platforms
  • Google Workspace (Drive, Docs, Sheets) and project management tools (Trello, Asana, ClickUp)
• Communication & Brand Focus: Exceptional written English skills, meticulous attention to grammar, tone, and visual detail.
• Reliability: Self‑motivated, highly organized, and proactive in submitting draft content well ahead of publishing deadlines.

Preferred Qualifications

• Experience with real‑estate lead‑generation funnels and marketing automation.
• Knowledge of local market trends and the ability to translate data into compelling content.
• Familiarity with SEO best practices for social media and email marketing.
• Experience managing paid social campaigns and basic budget tracking.
• Proficiency in additional design tools (Adobe Creative Cloud, Figma).

Skills & Competencies for Success

• Strategic Thinking: Ability to translate high‑level marketing goals into actionable, day‑to‑day tasks.
• Creative Storytelling: Craft narratives that humanize listings and highlight community value.
• Data‑Driven Decision Making: Use analytics to refine content, improve engagement, and boost lead conversion.
• Time Management: Juggle multiple platforms, deadlines, and stakeholder requests without compromising quality.
• Collaboration: Work seamlessly with the Lead Marketing Strategist, the real‑estate agent, and cross‑functional teams.
• Adaptability: Stay current with platform updates, algorithm changes, and emerging marketing trends.

Career Growth & Learning Opportunities

At brighthush, we view every team member as a future leader. As a Digital Marketing Virtual Assistant, you’ll gain hands‑on experience with:

• Advanced marketing automation and CRM integration.
• Data analytics and performance reporting.
• Creative design and brand strategy.
• Project management and cross‑functional collaboration.

We encourage continuous learning through monthly knowledge‑sharing sessions, access to industry webinars, and a stipend for professional development courses. Whether you aspire to become a Marketing Strategist, a Brand Manager, or a Digital Project Lead, brighthush provides the mentorship and resources to help you grow.

Work Environment & Company Culture

Our culture is built on transparency, community, and innovation. Even though this role is remote, you’ll feel part of a tight‑knit team that values:

• Open communication and regular feedback loops.
• Work‑life balance with flexible scheduling.
• Recognition of achievements through quarterly shout‑outs and performance bonuses.
• A collaborative mindset that encourages experimentation and learning from failures.
• Community outreach initiatives that align with the real‑estate agent’s focus on local engagement.

Compensation, Perks, and Benefits

While specific figures vary based on experience, we offer a competitive hourly rate that reflects the value you bring to our marketing ecosystem. In addition to base compensation, you’ll enjoy:

• Health, dental, and vision insurance options (for full‑time hires).
• Paid time off and flexible vacation policies.
• Remote work stipend to support a productive home office.
• Annual performance bonus potential.
• Access to a curated library of marketing tools and subscriptions.
• Regular team virtual events and occasional in‑person retreats.

Why Join brighthush?

When you join brighthush, you become part of a mission‑driven agency that transforms real‑estate marketing from transactional to transformational. You’ll:

• Work with a top‑producing real‑estate agent who values authenticity and community.
• Own a portfolio of high‑impact campaigns that drive real revenue.
• Collaborate with a supportive, forward‑thinking team that celebrates creativity.
• Advance your career through hands‑on experience, mentorship, and continuous learning.

We’re looking for someone who is not only skilled but also passionate about storytelling, data, and building lasting client relationships. If you’re ready to elevate a real‑estate brand and make a tangible impact, we want to hear from you.

Ready to Apply?

Take the next step in your digital marketing career and join brighthush in shaping the future of real‑estate storytelling. Click the link below to submit your application and let’s start a conversation about how you can help our client shine in a crowded market.