Senior Creative Strategist – Data‑Driven Direct Mail & Customer Engagement Leader for Financial Services & Banking – Remote, US – Drive Impact at brighthush

About brighthush and the Direct Mail Landscape

In an era where every email inbox is saturated and every digital ad competes for attention, the humble envelope remains one of the most powerful marketing tools available. At brighthush, we have turned that tactile experience into a science of storytelling, analytics, and operational excellence. We partner with the world’s most respected financial institutions—banks, credit unions, fintechs, and payment providers—to unlock the full potential of their customer relationships through data‑driven direct mail campaigns that cut through noise, spark curiosity, and drive high‑value actions that digital alone cannot achieve.

Our unique blend of advanced analytics, creative storytelling, and end‑to‑end production capabilities allows us to deliver campaigns that resonate, convert, and generate measurable ROI. Whether it’s a new loan product launch, a cross‑sell opportunity, or a loyalty program, we craft experiences that feel personal, relevant, and unforgettable—turning every envelope into a conversation starter and every customer interaction into a lasting relationship.

Why This Role Matters

The Senior Creative Strategist is the linchpin that transforms raw data into compelling narratives and tangible results. In this role, you will shape the entire direct mail journey—from audience segmentation and messaging to design, production, and performance measurement—ensuring every piece of mail not only looks stunning but also drives the business objectives of our banking, lending, and payments clients. You will be the bridge between analytics teams, creative studios, production specialists, and client stakeholders, translating insights into action and storytelling into revenue.

Key Responsibilities

• Strategic Leadership: Design and execute comprehensive direct mail strategies that align with client business goals, audience insights, and brand guidelines. Lead the development of acquisition, retention, cross‑sell, and loyalty programs across multiple financial verticals.
• Data‑to‑Creative Translation: Partner closely with analytics teams to convert customer and campaign data into actionable creative recommendations. Define audience segments, messaging frameworks, offers, and testing plans that elevate performance.
• Campaign Briefing: Produce clear, concise campaign briefs that communicate strategic intent to creative and production teams, ensuring alignment on objectives, timelines, and compliance requirements.
• Cross‑Functional Collaboration: Serve as the liaison between Analytics, Creative, Production, Data, and Account teams. Guide stakeholders through creative development, testing methodologies, and optimization opportunities.
• Client Leadership: Act as the primary strategic contact for client engagements. Lead discovery sessions, strategic workshops, campaign reviews, and quarterly business reviews. Present insights and recommendations to senior client stakeholders and executive audiences.
• Performance Optimization: Analyze campaign results, identify improvement opportunities, and partner with analytics to develop testing roadmaps and measurement frameworks. Continuously refine audience targeting, offers, messaging, and creative execution based on data.
• Creative Development Support: Contribute to ideation and concept development. Review creative work to ensure alignment with strategy. Provide copy and visual concept guidance when needed.
• Thought Leadership: Stay ahead of industry trends, emerging technologies, and regulatory changes in the financial services sector. Share insights with internal teams and clients to position brighthush as a forward‑thinking partner.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• 8+ years of experience in direct marketing, CRM marketing, creative strategy, customer engagement, or integrated marketing.
• Proven track record of developing direct mail strategies for financial services, banking, lending, payments, or other regulated industries.
• Deep understanding of audience segmentation, testing methodologies, offer strategy, and performance measurement.
• Experience partnering with analytics teams to translate data into actionable marketing recommendations.
• Exceptional client‑facing communication and relationship management skills.
• Outstanding presentation and storytelling abilities, with experience presenting to executive stakeholders.
• Strong project management and organizational skills, capable of juggling multiple initiatives simultaneously.
• Demonstrated ability to collaborate effectively across creative, analytics, production, and account teams.

Preferred Qualifications

• Experience supporting financial institutions, digital banks, or fintech companies.
• Knowledge of regulatory compliance and data privacy standards in the financial sector.
• Proficiency with marketing automation platforms, CRM systems, and data visualization tools.
• Experience managing budgets and forecasting ROI for large‑scale direct mail programs.
• Familiarity with emerging direct mail technologies such as 3D printing, QR codes, and interactive packaging.

Skills & Competencies for Success

• Strategic Thinking: Ability to see the big picture while managing granular details.
• Data Literacy: Comfortable interpreting complex datasets and deriving actionable insights.
• Creative Vision: Passion for storytelling that resonates with diverse audiences.
• Communication: Clear, concise, and persuasive written and verbal communication.
• Leadership: Inspiring cross‑functional teams toward shared goals.
• Adaptability: Thrives in a fast‑paced, evolving environment.
• Client‑Centric Mindset: Deep empathy for client needs and a commitment to exceeding expectations.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the campaigns you craft. As a Senior Creative Strategist, you’ll have the chance to:

• Lead high‑impact projects that shape the future of direct mail in financial services.
• Mentor junior strategists and creative talent, fostering a culture of continuous learning.
• Collaborate with data scientists, product managers, and technology partners to innovate new campaign formats.
• Attend industry conferences, workshops, and training sessions to stay ahead of trends.
• Progress into Director or VP roles within the marketing strategy or client services divisions.

Work Environment & Company Culture

brighthush is built on a foundation of collaboration, curiosity, and a relentless pursuit of excellence. Our remote‑first culture means you’ll work alongside a global team of talented marketers, designers, and analysts—all connected through cutting‑edge collaboration tools. We celebrate diversity, encourage open dialogue, and reward innovative thinking. Whether you’re brainstorming a new campaign concept or refining a data model, you’ll find a supportive environment that values your voice and your growth.

Compensation, Perks, and Benefits

While specific figures vary by experience and location, brighthush offers a competitive salary package that includes:

• Base salary commensurate with market rates for senior creative strategists.
• Performance‑based bonuses tied to campaign ROI and client satisfaction.
• Comprehensive health, dental, and vision insurance plans.
• Flexible work hours and fully remote work options.
• Generous paid time off, including vacation, sick leave, and personal days.
• Professional development budget for courses, certifications, and conferences.
• 401(k) matching and retirement planning resources.
• Employee wellness programs, including virtual fitness classes and mental health support.

How to Apply

Ready to lead the next wave of data‑driven, creative direct mail campaigns for the financial services industry? Submit your resume, a cover letter outlining your most impactful direct mail strategy, and a portfolio of relevant work (if available). We’re excited to hear how you’ll help brighthush and our clients turn every envelope into an opportunity.

Join brighthush Today

At brighthush, we don’t just create campaigns—we craft experiences that transform relationships and drive measurable growth. If you’re a strategic thinker with a passion for storytelling, a data‑savvy mindset, and a desire to make a tangible impact in the financial sector, we want to hear from you. Apply now and become a key player in a company that’s redefining the future of direct marketing.