Senior Customer Development Manager – Military Business – Strategic Growth & Distribution Leadership for Brighthush’s Global Military Retail Channels

About Brighthush

Brighthush is a trailblazer in the consumer packaged goods (CPG) arena, redefining what it means to deliver authentic, high‑protein snacks to the world. Born in the heartland and now serving a global audience, Brighthush’s portfolio spans bold flavors, wholesome ingredients, and a commitment to quality that resonates with every customer. Our culture is built on grit, innovation, and a relentless pursuit of excellence—values that have propelled us from a small regional operation to a worldwide leader in snack foods.

Why Brighthush?

At Brighthush, we don’t just make snacks; we create experiences that energize people on the move. Our products are engineered for performance, packed with real protein, and crafted with the same passion that fuels our team. We’re looking for individuals who thrive in fast‑paced, dynamic environments and who want to be part of a company that’s constantly pushing the envelope. If you’re ready to join a team that celebrates wins, embraces challenges, and values every voice, Brighthush is the place for you.

Position Overview

Brighthush is seeking a highly motivated and seasoned Senior Customer Development Manager – Military Business to spearhead strategic growth, business development, and distribution execution across all military retail channels. This remote role is ideal for a candidate based in the Dallas, Texas area, with the flexibility to travel 30‑40% of the time to key military retail partners.

In this role, you will own the sales strategy for key government and military accounts, building and nurturing relationships with senior buyers, broker networks, and internal stakeholders. Your focus will be on maximizing sales volume, net revenue, and category share for Brighthush’s portfolio within the military channel.

Key Responsibilities

• Own and manage the customer relationship with primary military retail partners, unlocking new distribution placements and optimizing product shelf presentation.
• Achieve top‑line and bottom‑line sales and profit goals, driving measurable growth for Brighthush’s snack offerings.
• Build and sustain strong, long‑term relationships with senior buyers, ensuring alignment with Brighthush’s strategic objectives.
• Develop comprehensive DSMP (Distribution, Shelving, Merchandising, Pricing) plans that propel category growth and enhance brand visibility.
• Understand partner strategy and align it with Brighthush’s annual business plans to meet and exceed growth expectations.
• Create 1‑3 year strategic customer plans by segment, identifying opportunities for expansion and innovation.
• Provide transparent and timely communication to internal teams and external partners, fostering collaboration and trust.
• Develop channel‑specific business opportunities focused on expanding Brighthush’s in‑store presence and promotional effectiveness.
• Analyze customer data, develop actionable insights, and implement plans to achieve sales goals.
• Collaborate with cross‑functional teams—Demand Planning, Retail Growth Management, Sales Strategy—to craft both short‑ and long‑term category and channel strategies.
• Create and deliver compelling presentations that persuade stakeholders and secure buy‑in.
• Build relationships across all levels of partner organizations, and within Brighthush’s executive, operations, supply planning, accounting, and marketing teams.
• Manage deduction and accounts receivable issues on all applicable accounts, ensuring financial integrity.
• Train and lead broker networks where applicable, driving performance and compliance.
• Perform other duties as assigned, demonstrating flexibility and a proactive mindset.

Travel Requirements

Approximately 30%‑40% travel, depending on business needs, to key military retail locations and events.

Essential Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, or a related field.
• 5+ years of CPG experience, with a proven track record of driving brand visibility and volume growth.
• 3+ years of direct sales experience within military retail channels.
• Exceptional communication and presentation skills, capable of influencing senior stakeholders.
• Ability to thrive in a fast‑paced, dynamic environment, managing multiple priorities simultaneously.
• Strong analytical mindset, adept at interpreting sales data and translating insights into action.
• Proficiency in Microsoft Office Suite, CRM platforms, and digital collaboration tools (Teams, Slack, Zoom).
• Valid driver’s license and willingness to travel as required.

Preferred Qualifications

• Experience with government procurement processes and military retail dynamics.
• Knowledge of distribution and merchandising best practices within the CPG industry.
• Prior experience leading or managing broker networks.
• Strategic thinking with a data‑driven approach to sales planning.
• Leadership experience in cross‑functional project teams.

Skills & Competencies

• Strategic Sales Leadership
• Relationship Management & Negotiation
• Data Analysis & Forecasting
• Cross‑Functional Collaboration
• Presentation & Storytelling
• Problem Solving & Decision Making
• Adaptability & Resilience
• Customer‑Centric Mindset

Career Growth & Learning Opportunities

At Brighthush, your career trajectory is as dynamic as our products. As Senior Customer Development Manager, you’ll:

• Lead high‑impact initiatives that shape the future of our military retail strategy.
• Collaborate with senior leaders across the organization, gaining exposure to strategic decision‑making.
• Participate in leadership development programs, mentorship, and continuous learning.
• Advance to Director or VP roles within the Sales, Business Development, or Category Management functions.
• Benefit from a culture that rewards innovation, results, and teamwork.

Work Environment & Culture

Brighthush embraces a hybrid work model that blends remote flexibility with collaborative in‑office sessions. Our team thrives on:

• Open communication and transparency.
• Celebrating wins—both big and small.
• Encouraging creative problem‑solving.
• Commitment to work‑life balance.
• Continuous feedback and professional growth.

Compensation & Benefits

Competitive base salary ranging from $140,000 to $170,000 annually, commensurate with experience and performance. Brighthush offers a comprehensive Total Rewards package that includes:

• Health, dental, and vision insurance.
• Life and disability coverage.
• 401(k) plan with company match.
• Paid holidays and paid time off.
• Annual incentive program and performance‑based awards.
• Professional development budget and tuition reimbursement.
• Employee wellness initiatives and flexible work arrangements.

How to Apply

If you’re ready to bring your expertise to a company that values grit, innovation, and real results, we want to hear from you. Submit your resume and a cover letter outlining why you’re the perfect fit for Brighthush’s Military Business team. Join us in shaping the future of snack foods for the world’s most dedicated professionals.

Brighthush – Where Passion Meets Performance

At Brighthush, we’re more than a snack company; we’re a community of passionate individuals who believe in delivering real, tangible results. If you’re driven, ambitious, and eager to make an impact, apply today and become part of a team that’s redefining the snack industry—one bite at a time.