Senior Customer Engagement & Decisioning Manager – CRM & Lifecycle Marketing Lead – Championing Data‑Driven Loyalty, Retention, and Growth Strategies at brighthush

About brighthush – A Legacy of Service Excellence

For more than four decades, brighthush has been the trusted bridge between homeowners, business owners, and the finest local experts across the United States. Our mission is simple yet powerful: to connect people with the right service professionals at the right time, ensuring every property is safe, functional, and beautiful. Behind this mission lies a culture of relentless innovation, customer‑centric solutions, and a commitment to empowering our people to grow, learn, and make a tangible impact.

Why brighthush is the Ideal Place for Your Next Career Move

• Impactful Work – Your strategies will directly influence how thousands of customers interact with our brand, driving loyalty, repeat business, and revenue growth.
• Hybrid Flexibility – Work from our modern Irving, Texas office Monday–Wednesday, and enjoy the freedom to work from home Thursday–Friday.
• Competitive Compensation – $60.00 per hour, W2, with performance‑based bonuses and a comprehensive benefits package.
• Career Growth – Opportunities to advance into senior leadership roles, cross‑functional projects, and global initiatives.
• Learning Culture – Access to industry conferences, certifications, and internal training programs that keep you at the forefront of CRM and marketing automation.
• Inclusive Environment – A diverse, collaborative workplace that values every voice and encourages innovation.

Key Responsibilities – Your Day‑to‑Day Impact

Customer Lifecycle Ownership

• Design, develop, and execute comprehensive lifecycle strategies that guide customers from initial intake through service, repeat purchase, and long‑term retention.
• Identify and map critical customer “moments” that influence purchase decisions, translating insights into actionable engagement tactics.
• Collaborate with product, service, and operations teams to ensure seamless handoffs and consistent messaging across all touchpoints.
• Lead the creation of a unified customer journey map that aligns with brighthush’s brand promise and operational realities.

Marketing Automation & Orchestration

• Build, launch, and continuously optimize automated lifecycle campaigns across email, SMS, push notifications, and other digital channels.
• Translate business requirements into sophisticated campaign logic, segmentation, and automation workflows using brighthush’s proprietary platforms.
• Maintain and enhance existing journeys, ensuring flawless performance and measurable ROI.
• Leverage dynamic content and personalized messaging to elevate customer experience and drive conversion.
• Execute advanced segmentation and targeting strategies to improve engagement, conversion rates, and overall customer satisfaction.
• Collaborate with the creative team to develop compelling copy, visuals, and calls‑to‑action that resonate with diverse audience segments.

Cross‑Functional Collaboration

• Partner with Brand, Analytics, Data Science, and Technology teams to align campaigns with brand guidelines, regulatory compliance, and data‑driven insights.
• Work closely with internal stakeholders to gather requirements, provide status updates, and ensure successful campaign execution.
• Coordinate with external vendors and agencies to support campaign development, creative assets, and technical integrations.
• Implement predictive and rules‑based decisioning models to personalize offers and messaging at scale.
• Champion a culture of data sharing and transparency, ensuring all teams have access to the insights they need to succeed.

Performance Measurement & Optimization

• Monitor, analyze, and report on campaign performance across key KPIs such as deliverability, open rates, click‑through rates, conversion, and revenue attribution.
• Lead A/B testing and experimentation initiatives to uncover insights and refine campaign effectiveness.
• Identify optimization opportunities and implement data‑backed improvements to maximize ROI.
• Develop dashboards and automated reporting tools that provide real‑time visibility into campaign health.
• Translate performance data into actionable recommendations for product, pricing, and service teams.

Data & Martech Operations

• Ensure accurate audience segmentation, data hygiene, and campaign inputs across all platforms.
• Collaborate with CRM and data teams to validate data flows, troubleshoot issues, and maintain data integrity.
• Maintain comprehensive documentation for campaigns, journeys, and operational processes to support knowledge transfer and compliance.
• Lead the implementation of data governance best practices, ensuring adherence to GDPR, CCPA, and other privacy regulations.
• Drive continuous improvement of data architecture to support advanced analytics and machine learning initiatives.

Operational Execution & QA

• Execute rigorous QA processes to guarantee accuracy, compliance, and brand consistency before launch.
• Manage campaign timelines, approvals, and deployment schedules to meet business objectives.
• Champion best practices across marketing automation workflows, fostering a culture of continuous improvement.
• Develop and maintain a knowledge base of lessons learned, templates, and playbooks for future campaigns.

Essential Qualifications – What We’re Looking For

• 4–6+ years of experience in CRM, lifecycle marketing, or marketing automation, preferably within a consumer services or B2C environment.
• Hands‑on expertise building and executing campaigns on leading CRM platforms (e.g., brighthush).
• Strong analytical mindset with the ability to interpret campaign performance data and translate insights into actionable recommendations.
• Proven track record of managing multiple concurrent campaigns and priorities in a fast‑paced, deadline‑driven setting.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels.
• Demonstrated ability to lead cross‑functional teams and manage external vendors or agencies.

Preferred Qualifications – The Extra Edge

• Experience with AI‑driven decisioning, predictive analytics, or machine learning models applied to customer engagement.
• Knowledge of data privacy regulations (GDPR, CCPA) and best practices for data governance.
• Familiarity with web analytics tools and marketing attribution models.
• Experience leading cross‑functional teams or managing external vendors/agencies.
• Certifications in CRM platforms such as Salesforce, HubSpot, or similar.
• Experience with advanced segmentation techniques such as behavioral, psychographic, or predictive segmentation.

Skills & Competencies – The DNA of Success

• Strategic Thinking – Ability to see the big picture while managing granular details.
• Technical Proficiency – Comfortable navigating CRM dashboards, SQL queries, and marketing automation tools.
• Communication – Clear, concise, and persuasive communication with stakeholders at all levels.
• Project Management – Strong organizational skills, adept at juggling multiple projects and meeting deadlines.
• Creative Problem‑Solving – Innovative mindset to develop unique engagement strategies that resonate with diverse audiences.
• Data‑Driven Decision Making – Passion for turning data into insights and insights into action.
• Adaptability – Ability to thrive in a dynamic environment with evolving priorities and technologies.
• Leadership & Mentorship – Proven ability to inspire, coach, and develop high‑performing teams.

Career Growth & Learning Opportunities – Your Path Forward

At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As a Senior Customer Engagement & Decisioning Manager, you will:

• Progress into senior leadership roles such as Director of Customer Experience or VP of Marketing.
• Lead cross‑functional initiatives that shape the future of our customer engagement strategy.
• Participate in industry conferences, webinars, and workshops to stay ahead of emerging trends.
• Earn certifications in advanced CRM, data science, or marketing analytics.
• Mentor junior team members, fostering a culture of collaboration and continuous learning.
• Contribute to strategic planning sessions that influence company‑wide priorities.

Work Environment & Culture – Where Innovation Meets Inclusion

brighthush thrives on a culture of transparency, collaboration, and innovation. Our hybrid work model blends the camaraderie of in‑office collaboration with the flexibility of remote work. We celebrate diversity, encourage open dialogue, and reward creativity. Employees enjoy:

• Regular team‑building events, hackathons, and wellness programs.
• Access to state‑of‑the‑art office facilities, including a fully equipped fitness center and flexible workspaces.
• Inclusive policies that support work‑life balance, parental leave, and mental health resources.
• Recognition programs that celebrate achievements and milestones.
• A collaborative environment where ideas are welcomed, tested, and refined.

Compensation & Benefits – A Comprehensive Package

While the base rate is $60.00 per hour, brighthush offers a comprehensive benefits package that includes:

• Health, dental, and vision insurance with employer contributions.
• 401(k) retirement plan with company match.
• Paid time off, sick leave, and holiday schedule.
• Employee stock purchase plan and performance bonuses.
• Professional development stipend and tuition reimbursement.
• Wellness initiatives such as gym memberships, mental health counseling, and mindfulness sessions.
• Flexible work arrangements and generous parental leave policies.

Ready to Make an Impact?

If you are a strategic thinker with a passion for customer engagement, data‑driven decisioning, and marketing automation, brighthush invites you to bring your expertise to our dynamic team. Join us in shaping the future of home and business services, and help us deliver unforgettable experiences to our customers.

Apply Today – Submit your resume and cover letter through our careers portal and take the first step toward an exciting new chapter at brighthush.