Senior Customer Lifecycle Marketing Lead – AI‑Powered B2B SaaS Growth Strategist & Engagement Architect – Championing Customer Journeys, Expansion, Retention, and Data‑Driven Success at brighthush

About brighthush – Where Data Meets Delight

brighthush is more than a platform; it’s a movement that redefines how enterprises nurture, grow, and celebrate their customers. By fusing artificial intelligence, behavioral analytics, and a unified marketing ecosystem, we empower go‑to‑market teams to accelerate revenue and create lasting customer relationships with surgical precision. Our technology dissolves the silos between sales, marketing, product, and customer success, unlocking the full potential of account‑based strategies for startups, mid‑market players, and Fortune 500 enterprises alike.

With a global footprint spanning San Francisco, New York, Austin, Seattle, India, and the United Kingdom, brighthush blends local expertise with a worldwide perspective. We are a vibrant community of innovators, data scientists, and customer success leaders who are passionate about shaping the future of B2B marketing. Our culture is built on transparency, collaboration, and a relentless focus on delivering measurable value to our customers.

Our Mission & Vision

At brighthush, we believe that every customer interaction is an opportunity to create lasting value. Our mission is to empower enterprises to transform their post‑sale experience into a scalable engine for growth. We envision a world where AI‑driven insights guide every touchpoint, turning data into action and customers into advocates.

Why brighthush is a Game‑Changer

In today’s hyper‑competitive SaaS landscape, the difference between a customer who stays and one who churns often hinges on the quality of the post‑sale experience. brighthush tackles this challenge head‑on by providing a unified, AI‑driven platform that turns data into actionable insights and orchestrates personalized, scalable customer journeys. Our customers experience:

• Higher adoption rates for new features and AI capabilities.
• Reduced churn through proactive engagement.
• Accelerated revenue growth via targeted expansion plays.
• Clear, measurable ROI on marketing spend.

By joining brighthush, you become part of a mission to redefine how enterprises engage with their customers, turning every interaction into an opportunity for growth.

Role Overview – Senior Customer Lifecycle Marketing Lead

As a senior individual‑contributor, you will be the architect of our customer journey. You will sit at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services, designing, launching, and continuously optimizing integrated campaigns, scalable communications, and triggered lifecycle programs that move customers from awareness to deep, sustained engagement.

We need a builder who thrives on ambiguity, moves quickly, and brings structure to cross‑functional challenges. Your first priority will be driving adoption of brighthush AI, building targeted, multi‑channel campaigns that guide customers from learning about AI capabilities to using them daily.

Key Responsibilities

Strategic Campaign Leadership

• Design and execute end‑to‑end campaigns that drive product adoption, expansion, and engagement across all lifecycle touchpoints.
• Lead short‑term initiatives focused on brighthush AI adoption, crafting audience strategies, messaging, offers, and journeys that encourage exploration and usage.
• Build land‑and‑expand programs that help brighthush grow within enterprise accounts by engaging new business units, child accounts, buying groups, and stakeholders beyond the existing footprint.
• Collaborate with Sales and Customer Experience to develop account‑based expansion plays that combine scaled marketing programs with personalized account team outreach.
• Partner with Product Marketing on launches, translating new features into customer‑facing campaigns that drive awareness, education, adoption, and continued usage.
• Create cross‑channel campaigns that include email, in‑product experiences, customer events, user groups, webinars, educational content, and Sales/CS outreach.
• Measure campaign performance using engagement, product adoption, and expansion signals, and continuously optimize programs for maximum impact.

Lifecycle Program Design

• Map the customer journey and identify key moments where scaled marketing can improve experience and business outcomes.
• Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on behavior, lifecycle stage, and product usage.
• Develop programs for critical moments such as welcome/onboarding, new‑user activation, product adoption, renewal preparation, expansion opportunities, and re‑engagement.
• Create differentiated engagement strategies for various personas—from individual users and practitioners to executive stakeholders.
• Build repeatable programs that complement high‑touch Customer Success engagement, enabling a personalized experience at scale.

Data, Segmentation & Communications Strategy

• Own the strategy and execution of scaled customer communications, coordinating across brighthush and other channels.
• Develop a segmentation and activation framework that connects customer data and capabilities across platforms, informing who we communicate with, when, and how.
• Partner with Revenue Operations, Customer Experience, Product, and other teams to bridge fragmented data and tools, establishing clear audience governance around targeting, suppression, frequency, and prioritization.
• Own the customer communications calendar, collaborating cross‑functionally to identify overlaps, gaps, and opportunities across Marketing, Product, Customer Experience, and other teams.
• Serve as a steward of customer communications, establishing templates and editorial standards that ensure brand voice, tone, content quality, relevance, and overall experience.
• Plan and execute recurring communications, including newsletters, product updates, education, and event promotion.

Essential Qualifications

• 7–10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS.
• Demonstrated success building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention.
• Experience developing account‑based or expansion campaigns within enterprise accounts, engaging multiple personas, buying groups, or business units.
• Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations.
• Excellent editorial judgment and a strong grasp of brand, voice, tone, and content quality, with the ability to translate product concepts into clear, compelling communications.
• Strong cross‑functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders.

Preferred Qualifications

• Hands‑on experience with brighthush or similar marketing automation platforms, with a deep understanding of segmentation, targeting, database management, and campaign operations.
• Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs.
• Comfortable using AI as part of the day‑to‑day marketing workflow to improve efficiency, personalization, content development, analysis, and execution.
• Experience marketing or driving adoption of AI‑powered products or features, translating AI capabilities into practical customer use cases and value.
• Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact.

Core Competencies & Skills

• Strategic thinking with a data‑driven approach to decision making.
• Exceptional written and verbal communication skills, with the ability to craft persuasive copy for diverse audiences.
• Project management expertise, juggling multiple initiatives while maintaining high quality and on‑time delivery.
• Proficiency in marketing automation, CRM, and analytics tools (including brighthush).
• Strong stakeholder management, influencing without authority across senior leadership.
• Adaptability to fast‑paced environments, thriving under ambiguity and rapid change.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is designed to be as dynamic as the market. As a Senior Customer Lifecycle Marketing Lead, you will:

• Lead cross‑functional initiatives that shape the future of customer experience and product adoption.
• Mentor junior marketers and share best practices across the organization.
• Participate in executive strategy sessions, influencing product roadmap and go‑to‑market plans.
• Access a $1,000 annual personal development stipend for courses, certifications, conferences, or books.
• Benefit from a culture that encourages experimentation, learning from failure, and celebrating successes.
• Explore opportunities to transition into senior leadership roles such as Director of Customer Marketing or VP of Growth.

Work Environment & Company Culture

Our remote‑first model means you can work from anywhere while staying connected through weekly all‑hands, bi‑weekly town halls, and informal virtual coffee breaks. We celebrate diversity, equity, and inclusion through ongoing training, mentorship, and community outreach. Our teams collaborate across time zones, leveraging asynchronous communication tools and shared knowledge bases to maintain momentum.

Key cultural pillars:

• Transparency: Open communication channels and data‑driven decision making.
• Collaboration: Cross‑functional squads that break down silos.
• Innovation: A sandbox environment where experimentation is encouraged.
• Well‑being: Flexible hours, mental health resources, and a supportive community.
• Impact: Every initiative is tied to measurable business outcomes.

Compensation & Benefits

While specific salary ranges are tailored to experience and market, brighthush offers a competitive total rewards package that includes:

• Fully paid medical, dental, and vision coverage for you and your family.
• Generous paid time off (PTO) and paid holidays.
• Flexible work hours and remote‑first policy.
• Annual personal development stipend.
• Access to mental wellness platforms and employee assistance programs.
• Equity opportunities for senior leaders and high‑impact contributors.
• Performance bonuses tied to company and individual metrics.
• Company‑sponsored tech stipend for home office setup.

How to Apply

Ready to shape the future of B2B customer journeys and drive AI adoption at brighthush? Submit your resume, a cover letter detailing your most impactful lifecycle marketing initiative, and any relevant portfolio or case studies. We look forward to exploring how your vision and expertise can help us accelerate growth and deepen customer relationships.