Senior Customer Marketing & Growth Manager – Driving Adoption, Expansion, and Advocacy for brighthush’s AEC SaaS Platform

About brighthush

brighthush is a trailblazing SaaS company that empowers Architecture, Engineering, and Construction (AEC) firms to win more proposals and grow faster. By weaving together a firm’s expertise, project history, and client data into an intelligent, AI‑driven platform, brighthush eliminates the tedious, manual work that traditionally consumes marketing teams. Instead of hunting for content and rebuilding knowledge from scratch, our customers can focus on strategy, storytelling, and winning new business.

Founded by seasoned AEC marketers who understand the pain points of proposal‑heavy industries, brighthush has quickly become a trusted partner for firms on the ENR 500 list and beyond. With a strong product, real customers, and a rapidly expanding market, we’re at a pivotal moment—ready to capture the next wave of growth and redefine how AEC firms market themselves.

Role Overview

We’re seeking a Senior Customer Marketing & Growth Manager who thrives in a fast‑moving startup environment, thinks like a growth strategist, and is deeply motivated by customer empathy. Reporting to the Director of Product Marketing, you will partner directly with Customer Success to drive adoption, expansion, and renewal across our customer base. Your work will shape how customers experience value, how Customer Success Managers (CSMs) win renewals, and how brighthush scales its business.

Why This Role Matters

• Own the customer lifecycle from activation to expansion, turning satisfied users into advocates.
• Build data‑driven programs that increase Average Contract Value (ACV) and Lifetime Value (LTV).
• Lead the creation of a best‑in‑class customer advocacy and community strategy.
• Collaborate cross‑functionally with Product, Sales, and Marketing to align on revenue goals.
• Drive measurable impact on renewal rates, NPS, and customer engagement.

Key Responsibilities

Growth Through the Customer Lifecycle

• Partner with CS leadership to co‑own adoption, expansion, and renewal strategies for key segments.
• Identify high‑opportunity accounts and design targeted programs that increase ACV and LTV.
• Develop and execute a multi‑channel communication strategy (email, webinars, in‑app, events, community) that drives measurable action.

Advocacy & Community

• Launch and scale a customer advocacy program in partnership with CS and Product.
• Co‑run the Customer Advisory Board (CAB) alongside CS and PMM to gather strategic feedback.
• Lead the strategy and project management for brighthush’s community of customers, fostering peer learning and brand loyalty.
• Collect customer quotes, testimonials, and success stories to fuel sales enablement, website, and campaign content.
• Build feedback loops between customers and product/marketing teams so the voice of the customer shapes roadmap and positioning.

Events & Engagement

• Represent brighthush at major industry events and conferences each year.
• Co‑host customer webinars and virtual events that educate, inspire, and deepen product engagement.
• Partner with the Events team to maximize customer impact across our broader events program.

Metrics & Reporting

• Define success metrics, build tracking frameworks, and share insights across the team.
• Leverage data to iterate on programs, ensuring continuous improvement and scalability.

AI‑Powered Execution

• Utilize AI tools (e.g., Claude, GPT‑4) to accelerate content creation, research, personalization, and program execution.
• Help build the playbook for modern, AI‑native customer marketing.

What Success Looks Like

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