Senior Customer Marketing & Growth Strategist – Driving Adoption, Expansion, and Advocacy for brighthush’s AI‑Powered Architecture, Engineering & Construction SaaS Platform

About brighthush

brighthush is more than a SaaS vendor – we are a catalyst for transformation in the Architecture, Engineering, and Construction (AEC) ecosystem. Our mission is simple yet ambitious: empower firms to win more proposals, close deals faster, and scale sustainably by turning raw data into compelling stories. By weaving together a firm’s expertise, project history, and client data into an intelligent, AI‑driven platform, we eliminate the tedious, manual work that traditionally consumes marketing teams. Instead of hunting for content and rebuilding knowledge from scratch, our customers can focus on strategy, storytelling, and winning new business.

Founded by seasoned AEC marketers who understand the pain points of proposal‑heavy industries, brighthush has quickly become a trusted partner for firms on the ENR 500 list and beyond. With a strong product, real customers, and a rapidly expanding market, we’re at a pivotal moment—ready to capture the next wave of growth and redefine how AEC firms market themselves.

Why Join brighthush

At brighthush, you’ll be part of a high‑velocity, purpose‑driven team that is reshaping an entire industry. We blend cutting‑edge AI with deep domain expertise to deliver a platform that not only streamlines marketing but also unlocks new revenue streams for our customers. If you thrive on data, love storytelling, and want to see your work directly impact the bottom line, this is the place for you.

We offer a culture of experimentation, continuous learning, and rapid iteration. Your ideas will be heard, your impact will be measurable, and your career trajectory will accelerate as you take ownership of high‑visibility initiatives that drive company growth.

Role Overview

We’re seeking a Senior Customer Marketing & Growth Strategist who thrives in a fast‑moving startup environment, thinks like a growth strategist, and is deeply motivated by customer empathy. Reporting to the Director of Product Marketing, you will partner directly with Customer Success to drive adoption, expansion, and renewal across our customer base. Your work will shape how customers experience value, how Customer Success Managers (CSMs) win renewals, and how brighthush scales its business.

Why This Role Matters

• Own the customer lifecycle from activation to expansion, turning satisfied users into advocates.
• Build data‑driven programs that increase Average Contract Value (ACV) and Lifetime Value (LTV).
• Lead the creation of a best‑in‑class customer advocacy and community strategy.
• Collaborate cross‑functionally with Product, Sales, and Marketing to align on revenue goals.
• Drive measurable impact on renewal rates, NPS, and customer engagement.

Key Responsibilities

Growth Through the Customer Lifecycle

• Partner with CS leadership to co‑own adoption, expansion, and renewal strategies for key segments.
• Identify high‑opportunity accounts and design targeted programs that increase ACV and LTV.
• Develop and execute a multi‑channel communication strategy (email, webinars, in‑app, events, community) that drives measurable action.
• Leverage segmentation and persona data to personalize outreach and nurture sequences.
• Collaborate with the analytics team to build dashboards that track adoption milestones and funnel progression.
• Conduct quarterly health checks and renewal readiness assessments to pre‑empt churn.
• Iterate on onboarding flows, ensuring new users achieve their first success milestone within 30 days.

Advocacy & Community

• Launch and scale a customer advocacy program in partnership with CS and Product.
• Co‑run the Customer Advisory Board (CAB) alongside CS and PMM to gather strategic feedback.
• Lead the strategy and project management for brighthush’s community of customers, fostering peer learning and brand loyalty.
• Collect customer quotes, testimonials, and success stories to fuel sales enablement, website, and campaign content.
• Build feedback loops between customers and product/marketing teams so the voice of the customer shapes roadmap and positioning.
• Design and manage a referral program that rewards customers for bringing new prospects into the funnel.
• Curate and moderate community forums, ensuring high engagement and knowledge sharing.

Events & Engagement

• Represent brighthush at major industry events and conferences each year.
• Co‑host customer webinars and virtual events that educate, inspire, and deepen product engagement.
• Partner with the Events team to maximize customer impact across our broader events program.
• Develop post‑event content (recordings, whitepapers, case studies) that extends the reach of each engagement.
• Coordinate with Sales to align event messaging with pipeline development goals.

Metrics & Reporting

• Define success metrics, build tracking frameworks, and share insights across the team.
• Leverage data to iterate on programs, ensuring continuous improvement and scalability.
• Prepare quarterly business reviews that highlight growth, challenges, and next steps.
• Maintain a health scorecard for each customer segment to inform proactive outreach.
• Report on NPS, CSAT, and renewal rates to senior leadership.

AI‑Powered Execution

• Utilize AI tools (brighthush) to accelerate content creation, research, personalization, and program execution.
• Help build the playbook for modern, AI‑native customer marketing.
• Experiment with generative AI to produce dynamic email copy, social posts, and in‑app messaging at scale.
• Collaborate with the engineering team to embed AI‑driven recommendation engines into the customer portal.
• Analyze AI model performance and refine prompts to improve content relevance.

What Success Looks Like

• Significant lift in renewal rates and NPS scores within the first 12 months.
• Successful launch of a scalable advocacy program that generates measurable sales influence.
• Clear, data‑driven insights that inform product roadmap and marketing strategy.
• Robust community engagement metrics and a growing base of active brand ambassadors.
• Recognition as a thought leader in the AEC marketing space through speaking engagements and published content.

Essential Qualifications

• 10+ years of experience in customer marketing, growth, or customer success roles within SaaS or high‑growth tech companies.
• Proven track record of designing and executing programs that drive adoption, expansion, and renewal.
• Deep understanding of the AEC industry and its unique proposal‑heavy sales cycles.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Exceptional communication skills—both written and verbal—across all stakeholder levels.
• Experience managing cross‑functional teams and coordinating large‑scale initiatives.
• Comfortable with ambiguity and able to pivot quickly in a startup environment.

Preferred Qualifications

• Experience working with AI‑driven marketing platforms or tools.
• Background in content marketing, community management, or brand advocacy.
• Familiarity with CRM and marketing automation systems (brighthush).
• Knowledge of AEC software solutions and industry standards.
• Previous experience in a startup or high‑growth environment.
• Published articles or case studies that demonstrate thought leadership.

Skills & Competencies

• Strategic Thinking & Execution
• Data Analysis & Insight Generation
• Customer Empathy & Relationship Building
• Project Management & Cross‑Functional Collaboration
• Content Creation & Storytelling
• Event Planning & Execution
• AI & Automation Proficiency
• Adaptability & Resilience in Fast‑Changing Environments
• Leadership & Mentoring

Career Growth & Learning Opportunities

At brighthush, we believe in continuous learning and career advancement. As a Senior Customer Marketing & Growth Strategist, you will:

• Lead high‑impact initiatives that directly influence company revenue and market positioning.
• Collaborate with senior leaders across Product, Sales, and Engineering, gaining exposure to all facets of the business.
• Mentor junior team members and shape the next generation of customer marketing leaders.
• Participate in industry conferences, workshops, and training programs to stay ahead of emerging trends.
• Have the opportunity to transition into Director or VP roles within Customer Marketing, Growth, or Product Marketing.
• Earn certifications in AI, data analytics, and customer success through our internal learning portal.

Work Environment & Company Culture

brighthush thrives on a culture of innovation, transparency, and collaboration. We value:

• Open communication and a flat hierarchy that encourages idea sharing.
• Data‑driven decision making backed by a robust analytics framework.
• Flexibility—remote work options and a results‑oriented approach.
• Continuous feedback loops and a commitment to personal and professional growth.
• A diverse and inclusive workplace where every voice matters.
• Regular hackathons and cross‑team brainstorming sessions to spark new ideas.
• Community outreach initiatives that give back to the AEC industry.

Compensation & Benefits

While specific figures are tailored to experience and market conditions, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with industry standards for senior marketing leaders.
• Performance‑based equity and bonus opportunities aligned with company growth.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off, including vacation, sick leave, and personal days.
• Professional development budget for courses, certifications, and conferences.
• Wellness programs, mental health resources, and flexible work arrangements.
• Access to a company‑wide learning platform covering AI, data science, and marketing analytics.

How to Apply

If you’re ready to shape the future of customer marketing in the AEC industry and drive measurable growth for a rapidly scaling SaaS company, we’d love to hear from you. Please submit your resume, a cover letter outlining your relevant experience, and any portfolio pieces or case studies that demonstrate your impact.

Closing

At brighthush, we’re not just building a product; we’re redefining how AEC firms connect with their audiences, win proposals, and grow sustainably. As our Senior Customer Marketing & Growth Strategist, you’ll be at the forefront of this transformation—turning data into action, customers into advocates, and ambition into reality. If you’re passionate about leveraging AI, data, and community to create lasting value, join us and help shape the next chapter of brighthush’s success story.