Senior Customer Marketing Manager – B2B SaaS, Customer Advocacy & Lifecycle Strategy Lead

About brighthush

brighthush is a trailblazing customer‑centric learning technology company that empowers businesses and universities with cutting‑edge video knowledge‑management platforms. By turning everyday learning moments into scalable, searchable, and engaging content, we help organizations unlock the full potential of their workforce and student communities. Our mission is simple: make learning effortless, measurable, and impactful for every user.

Operating at the intersection of technology, education, and enterprise, brighthush has rapidly grown to become a trusted partner for Fortune 500 companies, leading universities, and mid‑market innovators. Our culture is built on curiosity, collaboration, and a relentless focus on customer success. We believe that great marketing starts with a deep understanding of our customers’ journeys, and that the best stories come from real people who experience our products every day.

Role Overview

As a Senior Customer Marketing Manager at brighthush, you will be the strategic architect behind all customer‑centric marketing initiatives. You will own the end‑to‑end lifecycle of our customer advocacy programs, from ideation and storytelling to execution and measurement. Your work will directly influence how our customers perceive brighthush, how they engage with our platform, and how they become ambassadors for our brand.

In this role, you will collaborate closely with product, sales, customer success, and executive leadership to ensure that every touchpoint along the customer journey is infused with compelling narratives, data‑driven insights, and measurable outcomes. You will lead cross‑functional teams, manage high‑impact projects, and champion a culture of continuous improvement and innovation.

Key Responsibilities

• Develop and execute a comprehensive customer marketing strategy that aligns with brighthush’s business objectives and enhances customer lifetime value.
• Own the customer storytelling ecosystem—from concept to distribution—across multiple channels including email, social media, webinars, and in‑product messaging.
• Design, launch, and scale reference programs that showcase real customer success stories, driving new business and deepening existing relationships.
• Collaborate with product marketing to create case studies, whitepapers, and thought‑leadership content that positions brighthush as an industry authority.
• Lead the development of customer advocacy programs (e.g., ambassador, referral, and testimonial initiatives) that incentivize and empower satisfied users.
• Partner with customer success and sales to identify high‑potential customers for reference and advocacy programs.
• Implement robust measurement frameworks to track program performance, ROI, and impact on key metrics such as NPS, churn, and upsell revenue.
• Manage the end‑to‑end lifecycle of marketing campaigns, ensuring timely delivery, budget adherence, and alignment with brand guidelines.
• Serve as the primary liaison between marketing and data analytics teams to extract actionable insights and refine strategies.
• Mentor and coach junior marketing team members, fostering a collaborative and growth‑oriented environment.

Essential Qualifications

• Minimum 5+ years of B2B SaaS marketing experience, with at least 3+ years focused on customer marketing, advocacy, or lifecycle marketing.
• Proven track record of creating and executing successful customer‑centric programs that drive measurable business outcomes.
• Exceptional storytelling skills—ability to translate complex product features into relatable, customer‑centered narratives.
• Strong project management capabilities, with experience leading cross‑functional initiatives from concept through launch.
• Proficiency in marketing automation and CRM platforms, specifically HubSpot and Salesforce.
• Experience with review and advocacy platforms such as G2 and other customer feedback tools.
• Excellent written and verbal communication skills, with a keen eye for detail and brand consistency.
• Data‑driven mindset—comfortable working with analytics to measure program performance and iterate strategies.
• Fluency in English; additional languages are a plus.

Preferred Qualifications

• Background in the education technology or corporate learning space.
• Experience managing large-scale customer reference programs for enterprise‑grade SaaS products.
• Knowledge of video‑centric marketing and content distribution best practices.
• Familiarity with marketing analytics tools such as Google Analytics, Mixpanel, or similar.
• Experience working in a fully remote, distributed team environment.

Skills & Competencies

• Strategic Thinking – Ability to see the big picture and translate it into actionable plans.
• Customer Empathy – Deep understanding of customer pain points and motivations.
• Storytelling & Content Creation – Crafting compelling narratives across formats.
• Data Analysis & Insight Generation – Turning numbers into strategic decisions.
• Collaboration & Influence – Working effectively with cross‑functional teams and stakeholders.
• Project Management – Managing timelines, budgets, and resources efficiently.
• Adaptability – Thriving in a fast‑paced, evolving SaaS environment.
• Leadership & Mentorship – Guiding junior team members and fostering professional growth.

Career Growth & Learning Opportunities

At brighthush, your career path is as dynamic as the industry we serve. As a Senior Customer Marketing Manager, you will:

• Progress into a Director of Customer Marketing role, overseeing a larger team and broader strategic initiatives.
• Take on cross‑departmental leadership responsibilities, influencing product development, sales enablement, and customer success.
• Participate in executive‑level strategy sessions, shaping the future direction of brighthush’s customer experience.
• Access a wealth of professional development resources, including industry conferences, certifications, and internal training programs.
• Benefit from a culture that encourages innovation, experimentation, and continuous learning, with ample opportunities to pilot new ideas and technologies.

Work Environment & Company Culture

brighthush is a fully remote, distributed organization that values flexibility, autonomy, and work‑life balance. Our culture is built on:

• Transparency – Open communication channels and regular company‑wide updates.
• Collaboration – Cross‑functional teams that work together to solve complex problems.
• Inclusivity – A diverse workforce that brings a wide range of perspectives and experiences.
• Innovation – A commitment to staying ahead of industry trends and continuously improving our products and processes.
• Regular virtual team events and informal check‑ins to foster connection and camaraderie.

Compensation & Benefits

We offer a competitive salary range of USD 124,000 – 155,000 per year, commensurate with experience and performance. In addition to base pay, you will receive:

• Generous paid time off (PTO) policy, including vacation, sick leave, and personal days.
• A retirement savings plan with company match.
• Health, dental, and vision insurance options for you and your family.
• Flexible work hours to accommodate different time zones and personal commitments.
• Access to learning and development budgets for courses, certifications, and conferences.
• Regular team‑building retreats and virtual social events.
• Equity or stock‑option opportunities, depending on your role and tenure.

Why Join brighthush?

When you join brighthush, you become part of a mission‑driven team that is reshaping how knowledge is captured, shared, and leveraged. You will:

• Work with a product that is transforming learning experiences for thousands of users worldwide.
• Lead initiatives that directly impact customer satisfaction, retention, and revenue growth.
• Collaborate with some of the brightest minds in SaaS, education technology, and marketing.
• Enjoy a flexible, remote work environment that supports your personal and professional goals.
• Be recognized for your contributions and rewarded with competitive compensation and benefits.

How to Apply

If you are passionate about customer advocacy, storytelling, and driving measurable business impact, we would love to hear from you. Please submit your resume, a cover letter detailing your relevant experience, and any portfolio pieces or case studies that showcase your success in customer marketing.

Apply today and help us shape the future of learning technology at brighthush!