Senior Customer Marketing Manager – Global Brand Strategy & Customer Engagement Lead – Driving Customer Loyalty, Advocacy, and Revenue Growth at brighthush

About brighthush

brighthush is a trailblazer at the crossroads of technology, data science, and human‑centric design. With a footprint that spans more than 30 countries, we empower enterprises and consumers alike through a portfolio that includes enterprise SaaS, consumer fintech, and AI‑powered analytics solutions. Our core belief is simple yet transformative: every customer interaction should be a memorable, value‑driven experience that fuels loyalty, advocacy, and sustainable revenue growth.

In the fast‑evolving landscape of customer experience, marketing at brighthush is not just a function—it’s the strategic engine that propels the entire organization forward. By marrying advanced analytics, machine learning, and creative storytelling, we decode the evolving needs of our customers and deliver solutions that resonate across every touchpoint. Our culture thrives on curiosity, collaboration, and a relentless pursuit of excellence, ensuring that every team member has the opportunity to innovate, learn, and thrive.

Why Join brighthush?

When you become part of the brighthush family, you’ll experience a workplace that celebrates diversity, empowers creativity, and rewards results. We invest heavily in professional development, offering:

• Access to industry conferences, workshops, and hackathons.
• Mentorship programs and leadership development tracks.
• Cross‑functional project rotations that broaden your skill set.
• Flexible work arrangements, including fully remote options and flexible hours.
• A culture of transparency, open dialogue, and continuous feedback.

Our commitment to work‑life balance, wellness, and community means you can bring your best self to work—both inside and outside the office.

Key Responsibilities

As a Senior Customer Marketing Manager, you will be the catalyst for our customer‑centric growth strategy. Your day‑to‑day work will involve:

• Strategic Campaign Leadership: Own the end‑to‑end lifecycle of multi‑channel customer marketing programs—conceptualizing, launching, and optimizing initiatives that drive acquisition, activation, and retention. Use data analytics to refine targeting, messaging, and creative assets, ensuring each campaign aligns with overarching business goals.
• Customer Journey Mapping: Partner with product, sales, and customer success teams to chart the entire customer lifecycle. Identify friction points, uncover upsell opportunities, and design interventions that elevate the customer experience at every stage.
• Content & Messaging Development: Lead the creation of compelling, brand‑consistent content—including email sequences, landing pages, case studies, whitepapers, and social media assets—tailored to diverse customer segments and personas.
• Performance Analysis & Reporting: Build robust dashboards and KPI frameworks that track campaign performance in real time. Translate insights into actionable recommendations that drive continuous improvement and ROI.
• Cross‑Functional Collaboration: Work closely with data science, product marketing, sales enablement, and customer success to align messaging, ensure data integrity, and support go‑to‑market initiatives.
• Budget Management: Allocate and monitor marketing budgets across channels, ensuring optimal ROI and adherence to financial targets. Negotiate contracts with agencies and vendors to maximize value.
• Thought Leadership & Community Building: Represent brighthush at industry events, webinars, podcasts, and internal forums. Cultivate a vibrant community of customers, advocates, and partners that amplifies our brand voice.
• Innovation & Experimentation: Pilot emerging marketing technologies—such as AI‑driven personalization, interactive content, and conversational commerce—to stay ahead of market trends and deliver cutting‑edge experiences.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• Minimum of 5 years’ experience in customer marketing, demand generation, or a similar role.
• Proven track record of launching successful multi‑channel campaigns that deliver measurable business outcomes.
• Strong analytical mindset with proficiency in marketing analytics platforms (e.g., Google Analytics, HubSpot, Marketo, Tableau).
• Excellent written and verbal communication skills, capable of crafting persuasive copy and delivering impactful presentations.
• Experience managing budgets and negotiating with vendors or agencies.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools.
• Ability to thrive in a fast‑paced, collaborative environment.

Preferred Qualifications

• Experience in the SaaS or technology sector, especially with B2B customer marketing.
• Knowledge of account‑based marketing (ABM) strategies and execution.
• Hands‑on experience with data‑driven personalization and AI‑powered marketing solutions.
• Background in customer success or account management, providing a holistic view of the customer journey.
• Fluency in additional languages (e.g., Spanish, French, Mandarin) is a plus.

Core Skills & Competencies

• Strategic Thinking: Ability to translate business objectives into actionable marketing strategies.
• Data Literacy: Comfortable working with large datasets, deriving insights, and making data‑backed decisions.
• Creative Storytelling: Craft narratives that resonate with diverse audiences and reinforce brand values.
• Project Management: Lead multiple initiatives simultaneously, ensuring on‑time delivery and budget compliance.
• Collaboration & Influence: Build strong relationships across departments and influence stakeholders at all levels.
• Adaptability: Quickly pivot strategies in response to market shifts, new technologies, or customer feedback.
• Customer‑Obsessed Mindset: Deep empathy for customer needs and a relentless drive to improve their experience.

Career Growth & Learning Opportunities

At brighthush, your career path is designed to evolve with your ambitions. As a Senior Customer Marketing Manager, you’ll have the chance to:

• Progress to a Director of Customer Marketing or VP of Marketing role.
• Lead cross‑functional teams and mentor junior marketers.
• Take ownership of global marketing initiatives and influence the company’s strategic direction.
• Participate in leadership development programs, executive coaching, and industry certifications.
• Attend international conferences, workshops, and webinars to stay ahead of emerging trends.

Work Environment & Culture

brighthush fosters a culture of transparency, innovation, and mutual respect. Our teams collaborate across time zones, leveraging digital collaboration tools to maintain a seamless workflow. We celebrate diversity, encourage open dialogue, and reward creative problem‑solving. Whether you’re working from our modern headquarters or remotely, you’ll find a supportive community that values your contributions and promotes personal well‑being.

Compensation, Perks & Benefits

While specific figures vary by role and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with experience and market benchmarks.
• Performance‑based bonuses and equity options, aligning your success with the company’s growth.
• Comprehensive health, dental, and vision insurance plans.
• Flexible work arrangements, including remote work options and flexible hours.
• Generous paid time off, parental leave, and wellness programs.
• Professional development budget for courses, certifications, and conferences.
• Employee stock purchase plan and annual company retreats.

How to Apply

Ready to elevate your career and make a tangible impact at brighthush? Submit your resume, cover letter, and portfolio (if applicable) through our careers portal. We’re excited to learn how your expertise can help us shape the future of customer marketing and drive lasting value for our clients.

Join brighthush Today – Where Innovation Meets Customer Success

At brighthush, we’re not just building products; we’re crafting experiences that empower customers to achieve their goals. If you’re a strategic thinker, data‑driven marketer, and passionate storyteller, we invite you to bring your unique perspective to our dynamic team. Together, we’ll push boundaries, break new ground, and create a brighter future for our customers and our organization.