Senior Customer Marketing Specialist – Global Customer Engagement, Advocacy, and Community Growth Leader at brighthush

About brighthush – Empowering Customer Relationships for the Digital Age

brighthush is a forward‑thinking technology partner that helps businesses worldwide unlock the full potential of their customer relationships. By building data‑driven advocacy programs, we enable our clients to boost retention, accelerate expansion, and elevate brand credibility. Our mission is simple yet powerful: turn every customer interaction into a strategic advantage.

At brighthush, curiosity fuels innovation, collaboration sparks breakthrough ideas, and a relentless focus on delivering value keeps us ahead of the curve. Whether you’re a seasoned marketing professional or an ambitious early‑career talent, you’ll find a place to grow, innovate, and make a lasting impact.

Why Join brighthush?

• Impactful Work: Your initiatives will directly influence customer satisfaction, revenue growth, and brand perception across a global customer base.
• Career Growth: We invest in your professional development through mentorship, training, and opportunities to lead cross‑functional projects that shape the future of customer advocacy.
• Inclusive Culture: Diversity, equity, and inclusion are woven into everything we do—from hiring practices to day‑to‑day interactions.
• Competitive Compensation: A comprehensive package that includes base salary, performance bonuses, equity, and a robust benefits suite.
• Work‑Life Balance: Flexible hours, generous paid time off, and a supportive environment that values well‑being.

Key Responsibilities

As the Senior Customer Marketing Specialist, you will be the strategic driver behind brighthush’s customer engagement and advocacy ecosystem. Your role will encompass a broad spectrum of initiatives that span community building, storytelling, review management, and cross‑functional collaboration.

• Campaign Leadership: Design, launch, and optimize end‑to‑end customer marketing campaigns that accelerate adoption, retention, renewals, and expansion. Work closely with Sales, Product, and Customer Success to align messaging with product launches and renewal cycles.
• Lifecycle Communication: Craft and deliver targeted messaging at critical customer touchpoints, ensuring a consistent brand voice that nurtures loyalty and drives upsell opportunities.
• Asset Stewardship: Maintain a living library of advocacy assets—case studies, testimonials, reference stories, and media interviews—ensuring they are discoverable, up‑to‑date, and easily leveraged by sales and marketing teams.
• Calendar & Workflow Management: Own the campaign calendar, trackers, and workflows that guarantee consistent execution across initiatives, using tools such as Asana, Trello, or Monday.com.
• Activation Strategy: Define how customers are activated across the organization, from references and storytelling to events, media interviews, and go‑to‑market campaigns.
• Champion Identification: Identify, recruit, and nurture high‑impact customers for advocacy programs, building long‑term relationships with brand champions.
• Internal Evangelism: Advocate for the value of customer advocacy internally, translating program outcomes into compelling narratives for executive audiences.
• Content Production: Produce and manage high‑quality customer testimonials, case studies, spotlights, and reference stories that resonate with prospects and partners.
• Repository Management: Build and maintain a centralized, well‑organized repository of customer proof points for Sales and Marketing use, ensuring easy access and version control.
• Community Growth: Develop and execute engagement strategies that drive active participation, peer‑to‑peer connection, and growth within the brighthush customer community.
• Community Initiatives: Lead community discussions, recognition programs, and exclusive events that foster belonging and loyalty.
• Feedback Loop: Synthesize community sentiment and feedback, providing actionable insights to product, messaging, and marketing teams.
• Review Platform Management: Own day‑to‑day execution of brighthush’s presence on review platforms such as G2, TrustRadius, Capterra, and Gartner Peer Insights.
• Review Generation: Run targeted review generation campaigns, including outreach, follow‑up, and performance tracking.
• Response Coordination: Collaborate internally on responses to customer feedback and reviews, ensuring timely and thoughtful engagement.
• Event Support: Assist in the execution of customer‑facing events such as webinars, media interviews, and speaking opportunities.
• Advocacy Activation: Activate customer advocates for product launches, campaigns, and field marketing initiatives.
• Reference Pipeline: Build and maintain an advocate pipeline by consolidating signals from CS, Sales, NPS, product usage, events, and community activity.
• Metrics & Reporting: Track and report on core metrics—advocacy participation, community engagement, review momentum, and asset utilization—to inform strategy and demonstrate ROI.
• Process Improvement: Use data and customer insights to refine processes, messaging, and program effectiveness over time.
• Program Execution: Manage day‑to‑day execution of customer marketing programs, ensuring timelines, logistics, follow‑ups, and asset delivery are on track.
• Outreach Coordination: Oversee customer outreach, scheduling, approvals, and consent for testimonials, case studies, and advocacy activities.
• Documentation & Systems: Maintain clean documentation, trackers, and systems to keep advocacy efforts organized, up‑to‑date, and easily activated across teams.
• Customer Experience: Ensure every customer‑facing interaction—from outreach to delivery—is polished, timely, and positive.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company.
• Proven track record of launching and managing customer marketing and retention/expansion‑focused programs.
• Strong storytelling, writing, and customer communication skills that translate complex ideas into compelling narratives.
• Exceptional organizational skills with meticulous attention to detail across systems, timelines, and customer touchpoints.
• Experience building and managing strong customer relationships, with a customer‑centric mindset.
• Proficiency with review platforms (G2, Gartner Peer Insights, TrustRadius, Capterra) and customer engagement tools (e.g., Peerbound).
• Familiarity with project management solutions such as Asana, Trello, or Monday.com.
• Experience interviewing customers and contributing to written customer stories or case studies.
• Proven ability to grow and manage an online customer community.
• Knowledge of WordPress and video hosting platforms like Wistia.
• Authorization to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.

Preferred Qualifications

• Experience managing a customer reference program.
• Background in data analysis and reporting, with proficiency in Excel, Tableau, or similar tools.
• Knowledge of marketing automation platforms (e.g., HubSpot, Marketo).
• Experience with content management systems beyond WordPress.
• Strong project management certification (PMP, Agile, etc.).

Skills & Competencies

• Strategic Thinking: Ability to align customer marketing initiatives with broader business goals.
• Project Management: Proven ability to juggle multiple initiatives end‑to‑end.
• Data‑Driven Decision Making: Comfortable analyzing metrics to inform strategy.
• Communication: Excellent written and verbal communication skills.
• Collaboration: Comfortable working cross‑functionally with Sales, Product, CS, and Marketing.
• Customer Empathy: Deep understanding of customer pain points and motivations.
• Adaptability: Thrive in a fast‑paced, evolving environment.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As a Senior Customer Marketing Specialist, you will:

• Lead high‑visibility projects that influence company strategy and shape the future of customer advocacy.
• Mentor junior team members and share best practices, fostering a culture of continuous improvement.
• Collaborate with senior leaders to shape the future of customer advocacy and community strategy.
• Participate in leadership development programs and industry conferences to broaden your perspective.
• Access a curated library of learning resources, including courses, webinars, and internal knowledge bases, to stay ahead of industry trends.
• Earn recognition and advancement opportunities within the organization based on performance and impact.

Work Environment & Culture

brighthush is a remote‑first organization that values flexibility, transparency, and a sense of belonging. Our culture is defined by:

• Inclusivity: A diverse workforce that brings unique perspectives and fosters innovation.
• Collaboration: Regular virtual town halls, cross‑team hackathons, and open communication channels keep everyone connected.
• Innovation: A culture that encourages experimentation, learning from failure, and rapid iteration.
• Well‑Being: Comprehensive wellness programs, mental health resources, and a supportive HR team prioritize your health and happiness.
• Community: A vibrant online community where customers and employees share insights, celebrate successes, and support one another.

Compensation & Benefits

While specific figures vary based on experience and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with experience.
• Performance‑based bonuses and equity options.
• Health, pharmacy, optical, and dental coverage.
• Paid time off, sick leave, and flexible work arrangements.
• Short‑term and long‑term disability coverage.
• Life insurance and 401(k) with company match.
• Professional development budget and tuition reimbursement.
• Well‑being stipend and access to mental health resources.
• Access to cutting‑edge tools and platforms that empower your work.

How to Apply

If you are passionate about turning customer stories into powerful advocacy assets and thrive in a dynamic, remote environment, we want to hear from you. Submit your resume, a cover letter that showcases your most impactful customer marketing initiative, and any relevant portfolio pieces or case studies.

Join brighthush and help us transform the way businesses connect with their customers—one story at a time.

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