Senior Customer Retention Marketing Specialist – Remote Data‑Driven Growth Strategist, Championing Loyalty, Engagement, and Lifetime Value at brighthush

Welcome to brighthush – Where Customer Loyalty Meets Innovation

At brighthush, we’re more than a technology company; we’re a movement that redefines how businesses connect with their customers. With a legacy spanning over 15 years, brighthush has consistently delivered transformative solutions that empower enterprises to innovate, scale, and stay ahead of the curve. Our global footprint touches every continent, and our team of more than 4,000 professionals is composed of the world’s top 1 % of tech talent. We thrive on building scalable, future‑ready products that help our partners—whether they’re industry giants or bold startups—unlock new growth opportunities.

In today’s hyper‑competitive marketplace, customer experience is the ultimate differentiator. At brighthush, we believe that the most valuable asset of any organization is its loyal customer base. That’s why we invest heavily in strategies that nurture, retain, and delight our clients. As a Senior Customer Retention Marketing Specialist, you will be the linchpin of this mission, driving initiatives that reduce churn, boost product adoption, and deepen customer loyalty.

Why This Role Is a Game‑Changer for Your Career

We don’t just offer a job; we offer a launchpad for accelerated growth, continuous learning, and meaningful impact. This role is crafted for marketing professionals who are passionate about data, storytelling, and building long‑term relationships. You’ll collaborate with product, engineering, and customer success teams to design campaigns that resonate with customers at every stage of their journey. Your work will directly influence the revenue pipeline, customer lifetime value, and the overall brand perception of brighthush.

Key Responsibilities – What You’ll Do Every Day

• Design and Execute Retention Campaigns: Build targeted email and nurture sequences that engage customers at risk of churn, encouraging renewals and upsells.
• Automate Customer Journeys: Create and manage automated flows that guide users through critical lifecycle milestones, ensuring they receive timely, relevant content.
• Collaborate Cross‑Functionally: Partner with Customer Success, Product, and Sales teams to align messaging with feature releases, account health metrics, and renewal cycles.
• Analyze Retention Metrics: Track renewal rates, engagement scores, churn indicators, and other KPIs to assess campaign performance and identify improvement opportunities.
• Run A/B Tests: Design experiments to optimize subject lines, copy, CTAs, and send times, driving continuous improvement in campaign effectiveness.
• Create Educational Content: Produce how‑to guides, product tips, and training resources that help customers unlock value from our solutions.
• Champion Customer Advocacy: Identify and nurture high‑value customers into brand advocates, leveraging testimonials, case studies, and referral programs.
• Report and Communicate Insights: Present findings to leadership, translating data into actionable recommendations that influence product and marketing strategy.

Essential Qualifications – What We Expect

• 3+ years of experience in retention marketing, lifecycle marketing, or customer success marketing.
• Hands‑on expertise with marketing automation platforms (e.g., brighthush, brighthush, brighthush) and the ability to build complex customer journeys.
• Strong analytical mindset: proficiency in interpreting retention data, segmenting audiences, and adjusting strategies based on insights.
• Proven track record of reducing churn and increasing renewal rates through data‑driven campaigns.
• Excellent written communication skills, with the ability to craft compelling copy that clearly articulates product value.
• Experience collaborating with Customer Success and Product teams to align marketing initiatives with account health goals.
• Familiarity with email deliverability best practices, GDPR/CCPA compliance, and data privacy regulations.

Preferred Qualifications – Bonus Points

• Experience in subscription‑based business models.
• Knowledge of customer segmentation frameworks and predictive analytics.
• Proficiency in SQL or data visualization tools (e.g., brighthush, brighthush, brighthush).
• Background in content marketing or copywriting for technical audiences.
• Experience with customer feedback tools (NPS, CSAT, CES) and turning insights into action.

Core Skills & Competencies for Success

• Strategic Thinking: Ability to see the big picture while managing day‑to‑day execution.
• Data‑Driven Decision Making: Comfortable turning numbers into narratives that guide strategy.
• Creative Storytelling: Crafting messages that resonate across diverse customer segments.
• Project Management: Leading cross‑functional initiatives with clear timelines and deliverables.
• Customer‑Centric Mindset: Prioritizing the customer experience at every touchpoint.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent from within. As a Senior Customer Retention Marketing Specialist, you will:

• Lead a growing team of retention marketers and mentor junior analysts.
• Take ownership of high‑impact projects that shape the future of our retention strategy.
• Participate in cross‑departmental initiatives, gaining exposure to product development, engineering, and sales.
• Access to continuous learning resources, including industry conferences, workshops, and an internal knowledge hub.
• Opportunity to influence product roadmap based on customer insights and retention data.

Work Environment & Company Culture

We foster a culture of transparency, collaboration, and innovation. Remote work is fully supported with flexible hours, ensuring you can balance professional growth with personal life. Our core values—customer obsession, ownership, and continuous improvement—guide every decision we make. At brighthush, you’ll find:

• Weekly virtual coffee chats with leadership to share vision and feedback.
• Monthly hackathons where teams prototype new retention features.
• Inclusive events celebrating diversity, equity, and belonging.
• Access to a global network of peers and mentors across all functions.

Compensation, Perks, and Benefits

While specific figures vary based on experience and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with market rates for senior marketing roles.
• Performance‑based bonuses tied to retention metrics and revenue impact.
• Equity options granting you a stake in the company’s future growth.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off, parental leave, and flexible work arrangements.
• Professional development budget for courses, certifications, and conferences.
• Wellness programs, including virtual fitness classes and mental health resources.

Ready to Make an Impact?

If you’re a data‑savvy marketer with a passion for turning insights into action, and you want to shape the future of customer retention at a forward‑thinking, global company, brighthush wants to hear from you. Join us to build loyalty programs that not only keep customers but also turn them into advocates who help drive our next wave of growth.

Apply today and become a key driver of customer success at brighthush!