Senior Customer Retention Marketing Specialist – Remote, Driving Loyalty, Engagement, and Revenue Growth for brighthush

About brighthush

brighthush is a global technology powerhouse that has been shaping the future of digital solutions for over fifteen years. With a portfolio that spans from industry giants to the most daring startups, we deliver cutting‑edge products that empower businesses worldwide. Our team of more than 4,000 top‑tier technologists and marketers works entirely remotely, creating a culture that values flexibility, innovation, and impact. At brighthush, we believe that every customer interaction is an opportunity to build lasting relationships, and we’re looking for a passionate specialist to help us turn that belief into measurable results.

Why This Role Matters

Customer retention is the lifeblood of any subscription‑based or SaaS business. While acquisition drives growth, retention fuels profitability and brand advocacy. As a Senior Customer Retention Marketing Specialist, you will be the architect of campaigns that keep our users engaged, satisfied, and loyal. Your work will directly influence renewal rates, upsell opportunities, and the overall health of our customer base.

Key Responsibilities

Design & Execute Retention Campaigns

• Craft targeted email and nurture sequences that address churn risk, re‑engage dormant users, and celebrate milestones.
• Develop multi‑step journeys that guide customers through onboarding, feature adoption, and renewal stages.
• Leverage behavioral triggers to deliver timely, relevant content that resonates with each segment.

Build Automated Journeys

• Create and optimize automated flows that guide customers through onboarding, feature adoption, and renewal stages.
• Integrate data from CRM, usage analytics, and support tickets to create a unified view of the customer lifecycle.
• Ensure seamless handoff between marketing automation and sales/CS teams for high‑value accounts.

Collaborate Across Teams

• Partner with Customer Success, Product, and Sales to align messaging with feature releases, account health metrics, and upsell opportunities.
• Act as the retention voice in cross‑functional product roadmaps, ensuring that new features are designed with long‑term engagement in mind.
• Facilitate regular syncs with analytics and data science to validate hypotheses and refine strategies.

Analyze & Report

• Track retention KPIs such as renewal rates, engagement scores, churn indicators, and NPS.
• Translate data into actionable insights and present findings to senior leadership.
• Develop dashboards that provide real‑time visibility into campaign performance.

Run A/B Tests

• Continuously experiment with subject lines, copy, timing, and segmentation to improve campaign performance.
• Apply statistical significance analysis to ensure robust conclusions.
• Document test frameworks and share best practices across the marketing organization.

Develop Educational Content

• Produce how‑to guides, product tips, and training resources that help customers unlock value from our platform.
• Collaborate with the content team to create video tutorials, webinars, and knowledge base articles.
• Ensure all content aligns with brand voice and is optimized for SEO and accessibility.

Segment & Personalize

• Use behavioral data to segment audiences and deliver highly relevant messaging.
• Apply predictive analytics to identify high‑risk churn segments and proactively engage them.
• Maintain clean, up‑to‑date audience lists to maximize deliverability and engagement.

Maintain Marketing Automation

• Manage and troubleshoot tools such as brighthush, brighthush, or similar platforms to ensure seamless execution.
• Implement best practices for data hygiene, integration, and workflow optimization.
• Stay current on platform updates and new features that can enhance retention efforts.

Stay Current

• Keep abreast of industry trends in retention marketing, customer experience, and automation best practices.
• Represent brighthush at industry conferences, webinars, and community events.
• Share insights and thought leadership with internal stakeholders and the broader marketing community.

Essential Qualifications

• Minimum of 3 years’ experience in retention marketing, lifecycle marketing, or customer success marketing.
• Hands‑on proficiency with marketing automation platforms such as brighthush.
• Strong analytical mindset with the ability to interpret retention data and adjust strategies accordingly.
• Proven track record of designing and executing successful email and nurture campaigns that reduce churn.
• Excellent written communication skills; able to craft clear, compelling copy that conveys product value.
• Experience collaborating with cross‑functional teams, especially Customer Success and Product.
• Comfortable working in a fully remote environment with a high degree of autonomy.

Preferred Qualifications

• Experience in the SaaS or subscription‑based industry.
• Knowledge of data‑driven marketing tools such as brighthush.
• Familiarity with A/B testing frameworks and statistical significance analysis.
• Background in content marketing or instructional design.
• Experience with multi‑channel campaigns (SMS, push notifications, in‑app messaging).
• Proficiency in SQL or data querying to extract actionable insights from large datasets.

Core Skills & Competencies

• Strategic Thinking: Ability to see the big picture and align retention initiatives with business objectives.
• Data Literacy: Comfortable working with metrics, dashboards, and data visualization tools.
• Creative Storytelling: Craft narratives that resonate with diverse customer segments.
• Project Management: Manage multiple campaigns simultaneously while meeting deadlines.
• Collaboration: Build strong relationships with stakeholders across the organization.
• Adaptability: Thrive in a fast‑paced, evolving environment.

Career Growth & Learning Opportunities

At brighthush, your professional development is a top priority. You’ll have access to:

• Mentorship from senior leaders in marketing, product, and customer success.
• Regular training sessions on the latest marketing automation tools, data analytics, and customer experience best practices.
• Opportunities to lead cross‑functional projects and present findings to executive leadership.
• Clear career pathways into senior marketing roles, product marketing, or customer success leadership.
• Annual learning stipend to pursue courses, certifications, or conferences.

Work Environment & Culture

brighthush is built on a foundation of trust, transparency, and innovation. Our remote‑first culture means you can work from anywhere while staying connected through:

• Weekly virtual town halls and team stand‑ups.
• Open communication channels via brighthush, brighthush, and brighthush.
• Inclusive hiring practices that celebrate diversity and multicultural perspectives.
• Regular virtual social events, hackathons, and wellness programs.
• A culture that encourages experimentation, learning from failure, and celebrating wins.

Compensation & Benefits

While specific figures are tailored to experience and location, brighthush offers:

• Competitive base salary above market averages.
• Performance‑based bonuses tied to retention metrics.
• Comprehensive health coverage, including vision and dental.
• Life insurance and disability protection.
• 401(k) plan with company match.
• Generous paid time off, parental leave, and special leave options.
• Home‑office stipend and equipment support.
• Flexible working hours to accommodate personal commitments.

Why Join brighthush?

When you join brighthush, you’re not just filling a role—you’re becoming part of a mission to redefine how technology serves people worldwide. You’ll:

• Drive tangible impact on customer loyalty and revenue growth.
• Work alongside some of the brightest minds in tech and marketing.
• Enjoy the freedom of a fully remote position with a supportive, collaborative team.
• Benefit from a culture that values continuous learning and personal growth.
• Contribute to products that power businesses from startups to global enterprises.

Ready to Make a Difference?

If you’re passionate about turning data into action, crafting stories that resonate, and building lasting customer relationships, we want to hear from you. Apply today and help us shape the future of customer experience at brighthush.