Senior Customer Segmentation Analyst – Data & Analytics Strategist Driving Subscription Growth, Lifecycle Marketing Innovation, and Customer Experience Excellence at brighthush

About brighthush

brighthush is a forward‑thinking technology pioneer that redefines how consumers experience safety, convenience, and connectivity in their everyday lives. With a portfolio that spans smart security, home automation, and lifestyle products, brighthush sits at the intersection of cutting‑edge hardware, cloud‑based services, and data‑driven insights. Our mission is to empower people to live smarter, safer, and more sustainably, and we do that by turning data into actionable intelligence that fuels product innovation, marketing excellence, and customer delight.

As a rapidly growing organization, brighthush thrives on curiosity, collaboration, and a relentless focus on impact. We believe that the best ideas come from diverse teams working together across product, engineering, marketing, and customer success. If you’re passionate about turning complex data into clear, business‑driving stories, and you thrive in a culture that values experimentation, transparency, and continuous learning, brighthush is the place for you.

Position Overview

We are seeking an experienced Senior Customer Segmentation Analyst to join our dynamic Data & Analytics team. In this role, you will own the end‑to‑end lifecycle of customer segmentation, from data ingestion and cohort creation to advanced analytics and actionable insights that shape marketing strategy, product roadmap, and customer experience initiatives. You will partner closely with marketing, product, and engineering leaders to translate data into high‑impact decisions that drive growth, retention, and revenue.

Key Responsibilities

• Build and Maintain Customer Cohorts – Design, develop, and refine automated pipelines that segment customers based on behavior, demographics, purchase history, and engagement metrics. Ensure data quality, consistency, and scalability across multiple data sources.
• Develop Targeted Segments for Campaigns – Translate business objectives into precise audience segments for email, push, and in‑app campaigns. Collaborate with the marketing team to align segmentation logic with creative strategy and performance goals.
• Analyze Campaign Performance – Conduct deep dives into campaign results, measuring lift, ROI, and customer lifetime value. Use statistical techniques to attribute outcomes to specific segments and recommend optimization tactics.
• Drive Lifecycle & CRM Analytics – Build models that predict churn, upsell opportunities, and renewal propensity. Provide actionable insights to the CRM team to improve retention and monetization.
• Champion Data Governance & Quality – Establish best practices for data hygiene, privacy compliance, and documentation. Work with data engineering to ensure robust data pipelines and secure handling of sensitive customer information.
• Cross‑Functional Collaboration – Partner with product managers, engineers, and designers to embed segmentation logic into product features and customer journeys. Present findings to senior leadership and translate analytics into clear, business‑oriented recommendations.
• Mentor & Lead – Guide junior analysts, share knowledge on advanced segmentation techniques, and foster a culture of analytical curiosity and continuous improvement.

Essential Qualifications

• Minimum of 5 years of professional experience in marketing analytics, customer segmentation, lifecycle/CRM analytics, or business intelligence.
• Hands‑on expertise with brighthush email marketing platform, SQL, brighthush data visualization, and brighthush product analytics.
• Proven track record of building and deploying customer cohorts that drive measurable marketing performance.
• Strong analytical mindset with the ability to translate complex data sets into actionable insights.
• Excellent communication skills – able to present technical findings to non‑technical stakeholders and influence strategy.
• Experience with data modeling, statistical analysis, and predictive modeling techniques.
• Comfortable working in a fast‑paced, remote environment with distributed teams across the United States.

Preferred Qualifications

• Experience with Python or R for data manipulation and modeling.
• Familiarity with brighthush, brighthush, or other BI platforms.
• Background in SaaS or subscription‑based business models.
• Knowledge of GDPR, CCPA, and other privacy regulations related to customer data.
• Previous experience in a startup or high‑growth tech environment.

Skills & Competencies

• Data‑driven decision making and storytelling.
• Advanced SQL querying and database design.
• Data visualization and dashboard creation.
• Statistical analysis and hypothesis testing.
• Project management and stakeholder coordination.
• Adaptability and continuous learning mindset.
• Strong attention to detail and commitment to data integrity.

Career Growth & Learning Opportunities

At brighthush, your growth is a priority. As a Senior Customer Segmentation Analyst, you will:

• Lead high‑impact projects that shape the company’s marketing and product strategy.
• Collaborate with senior leaders across product, engineering, and executive teams.
• Participate in cross‑functional workshops and innovation labs.
• Access a curated learning library, industry conferences, and certification programs.
• Opportunity to transition into roles such as Data Science Lead, Product Analytics Manager, or Head of Customer Insights.

Work Environment & Culture at brighthush

We believe that great work happens when people feel supported, challenged, and empowered. Our culture is built on:

• Collaboration – Open communication channels, regular cross‑team syncs, and a flat hierarchy that encourages idea sharing.
• Innovation – A sandbox mentality that lets you experiment, fail fast, and iterate quickly.
• Inclusivity – A diverse workforce that values different perspectives and fosters belonging.
• Work‑Life Balance – Flexible remote work, generous paid time off, and wellness programs.
• Impact – Your work directly influences product features, customer satisfaction, and revenue growth.

Compensation & Benefits

We offer a competitive total rewards package that includes:

• Base salary range: $110,000 – $120,000 per year, commensurate with experience.
• Performance‑based bonuses tied to key metrics.
• Equity options that allow you to share in brighthush’s success.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Unlimited paid time off and flexible working hours.
• Professional development stipend and access to industry conferences.
• Wellness benefits: gym membership discounts, mental health resources, and on‑site wellness rooms.
• Regular team events, hackathons, and community service days.

Why Join brighthush?

When you join brighthush, you become part of a mission‑driven team that is reshaping the future of connected living. You’ll work with cutting‑edge technology, collaborate with talented professionals across disciplines, and have the autonomy to drive change. Your analytical expertise will directly influence product innovation, marketing effectiveness, and customer satisfaction, making every day both challenging and rewarding.

Ready to Make an Impact?

If you’re a data enthusiast who thrives on turning numbers into narratives, and you’re eager to lead segmentation initiatives that accelerate growth, we want to hear from you. Apply today and help brighthush create smarter, safer, and more connected experiences for millions of customers worldwide.

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