Senior Digital Customer Marketing Manager – Growth & Lifecycle Campaigns for SaaS & Subscription Platforms

About brighthush

At brighthush, we’re redefining the way people experience financial freedom. Our cutting‑edge digital platform empowers workers to access their earned wages before payday, giving them the flexibility to manage life’s unexpected moments without the burden of high‑interest debt. By combining real‑time payroll integration, AI‑driven insights, and a user‑friendly mobile experience, we’re helping millions of Americans take control of their finances and build a brighter future.

As a fast‑growing SaaS company in the fintech space, we’re on a mission to democratize access to earned wages and create a more equitable financial ecosystem. Our culture is built on innovation, data‑driven decision making, and a relentless focus on customer success. If you’re passionate about leveraging technology to solve real‑world problems and want to join a team that values creativity, collaboration, and continuous learning, brighthush is the place for you.

Why This Role Matters

The Digital Customer Marketing Manager will be the strategic engine behind our customer acquisition, engagement, and retention efforts. You’ll own the end‑to‑end lifecycle of our digital campaigns, ensuring that every touchpoint—from onboarding to upsell—delivers a seamless, personalized experience that drives growth and loyalty. In a highly competitive fintech landscape, your work will directly impact our ability to scale, retain customers, and achieve sustainable revenue growth.

Key Responsibilities

• Campaign Strategy & Execution: Design, launch, and optimize multi‑channel automated campaigns across email, SMS, push notifications, and in‑app messaging. Translate business objectives into creative, data‑driven campaign concepts that resonate with diverse customer segments.
• Messaging & Personalization: Own the voice and tone of all customer communications. Develop dynamic content frameworks that adapt to user behavior, lifecycle stage, and product usage patterns.
• Segmentation & Targeting: Build sophisticated audience segments using behavioral, demographic, and transactional data. Continuously refine segmentation models to improve relevance and conversion rates.
• Performance Measurement: Define, track, and report on key performance indicators (KPIs) such as activation rate, churn, lifetime value (LTV), and net promoter score (NPS). Use insights to iterate on strategy and demonstrate ROI to stakeholders.
• Cross‑Functional Collaboration: Partner with Product, Engineering, Customer Success, and Sales to align marketing initiatives with product releases, feature adoption, and upsell opportunities.
• Testing & Optimization: Lead A/B and multivariate testing programs to validate hypotheses and improve campaign effectiveness. Apply statistical rigor to ensure reliable results.
• Tool Management: Serve as the subject matter expert for our marketing stack, including HubSpot, Iterable, Braze, Gainsight, ChurnZero, Vitally, and other analytics platforms. Drive best practices for data hygiene, integration, and automation.
• Content Governance: Maintain a centralized content library, ensuring brand consistency, compliance, and accessibility across all channels.
• Innovation & Thought Leadership: Stay abreast of industry trends, emerging technologies, and best practices in digital marketing. Propose and pilot new tactics to keep brighthush at the forefront of customer engagement.

Essential Qualifications

• 4–7 years of progressive experience in product, lifecycle, growth, or digital customer marketing within SaaS or subscription‑based businesses.
• Proven track record of designing and executing successful automated campaigns that drive measurable growth.
• Deep familiarity with marketing automation platforms (HubSpot, Iterable, Braze) and customer success tools (Gainsight, ChurnZero, Vitally).
• Strong analytical mindset with the ability to translate data into actionable insights and strategic recommendations.
• Excellent written and verbal communication skills, with a knack for crafting compelling copy that resonates across customer segments.
• Experience with A/B testing, multivariate testing, and statistical analysis to optimize campaign performance.
• Demonstrated ability to work collaboratively in cross‑functional teams and influence stakeholders at all levels.
• Self‑motivated, detail‑oriented, and comfortable managing multiple projects in a fast‑paced environment.

Preferred Qualifications

• Background in fintech or financial services, especially in payroll, wage‑access, or consumer finance products.
• Hands‑on experience with data visualization tools (Tableau, Looker, Power BI) and SQL for data extraction and analysis.
• Knowledge of GDPR, CCPA, and other data privacy regulations as they relate to marketing automation.
• Experience leading a small team or mentoring junior marketers.
• Familiarity with agile product development methodologies and sprint planning.

Core Skills & Competencies

• Strategic Thinking: Ability to see the big picture while paying close attention to detail.
• Data‑Driven Decision Making: Comfortable working with large datasets, deriving insights, and making evidence‑based decisions.
• Creative Storytelling: Crafting narratives that align with brand values and resonate with diverse audiences.
• Technical Proficiency: Comfortable navigating marketing tech stacks, APIs, and data integrations.
• Project Management: Managing timelines, budgets, and stakeholder expectations effectively.
• Adaptability: Thriving in a dynamic environment where priorities shift rapidly.
• Collaboration: Building strong relationships across product, engineering, sales, and customer success.

Career Growth & Learning Opportunities

At brighthush, we believe in investing in our people. As a Digital Customer Marketing Manager, you’ll have the chance to:

• Lead high‑impact projects that shape the future of our customer experience.
• Mentor junior marketers and contribute to a culture of knowledge sharing.
• Attend industry conferences, webinars, and training programs to stay ahead of marketing trends.
• Participate in cross‑functional hackathons and innovation labs to prototype new ideas.
• Progress into senior marketing leadership roles, such as Director of Growth Marketing or VP of Customer Experience.

Work Environment & Culture

brighthush is a fully remote, distributed organization that values flexibility, autonomy, and work‑life balance. Our team spans across the United States, including Alabama, Arizona, California, Colorado, Delaware, Florida, Georgia, Idaho, Illinois, Louisiana, Massachusetts, Missouri, North Carolina, New Hampshire, New Jersey, Nevada, New York, Oregon, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Virginia, Washington, and Wisconsin. We celebrate diversity, encourage open communication, and foster an inclusive environment where every voice is heard.

We host regular virtual team‑building events, quarterly town halls, and informal “coffee chat” sessions to keep our remote culture vibrant. Our leadership team is approachable and transparent, ensuring that every employee has a clear understanding of company goals and their role in achieving them.

Compensation & Benefits

• Competitive Salary: Market‑aligned base pay with performance‑based bonuses.
• 401(k) Matching: We match your contributions to help you build long‑term wealth.
• Generous Paid Time Off: Unlimited vacation policy, plus paid sick leave and holidays.
• Health & Wellness: Comprehensive medical, dental, and vision plans, including mental health support.
• Professional Development: Reimbursement for courses, certifications, and conference tickets.
• Equity: Opportunity to earn company stock options as part of your compensation package.
• Remote Work Resources: Stipend for home office setup, high‑speed internet, and ergonomic equipment.
• Flexible Work Hours: Trust‑based scheduling that allows you to balance personal commitments with professional responsibilities.

How to Apply

If you’re ready to drive growth, craft unforgettable customer journeys, and make a tangible impact in the fintech space, we’d love to hear from you. Submit your application through our careers portal or click the link below to get started.

Apply to Join brighthush Today

Closing Statement

At brighthush, we’re not just building a product; we’re creating a movement that empowers people to take control of their financial lives. As our Digital Customer Marketing Manager, you’ll be at the forefront of that mission, turning data into action and ideas into measurable growth. If you’re driven by purpose, thrive in a fast‑paced environment, and want to be part of a team that values innovation and impact, apply now and help us shape the future of earned‑wage access.