Senior Director of Customer Marketing & Global Engagement – Spearhead a World‑Class Advocacy & Expansion Engine for AI‑Powered Risk Detection Solutions at brighthush

About brighthush

brighthush is a trailblazing technology company that turns raw data streams into real‑time, actionable risk insights. By marrying cutting‑edge artificial intelligence with human verification, our platform ingests billions of signals, distills them into context‑rich alerts, and delivers severity ratings, geolocation, visual confirmation, and concise summaries. The result? Security, risk, and safety teams worldwide can act before crises unfold, safeguarding people, minimizing disruption, and keeping critical operations running smoothly.

With a distributed workforce spanning North America, Europe, and Asia Pacific, we serve large enterprises, government agencies, and critical infrastructure providers. Our mission is simple: help organizations detect, assess, and respond to risk faster and more accurately than ever before.

Why Join brighthush?

At brighthush you’ll be part of a high‑impact, fast‑moving startup that sits at the intersection of AI, public safety, and enterprise technology. We’re not just building a product; we’re redefining how organizations detect, assess, and respond to risk. Our culture is built on five guiding principles: clarity over noise, speed with trust, solving real problems, owning outcomes, and relentless innovation. If you thrive on solving complex problems, experimenting with new ideas, and delivering tangible results, brighthush is the place for you.

We believe that great ideas come from diverse perspectives, so we actively foster an inclusive environment where curiosity is rewarded, experimentation is encouraged, and bold ideas are celebrated. Whether you’re a seasoned veteran or an ambitious early‑career professional, you’ll find the freedom to shape the future of risk management.

Role Overview

Reporting directly to the Chief Marketing Officer, the Senior Director of Customer Marketing & Global Engagement will own the entire customer marketing pillar of brighthush’s strategy. You will build and scale a global community of champions that fuels expansion, referrals, and net dollar retention (NDR). Your work will bridge the voice of the customer with product, sales, and success teams, ensuring that every customer interaction drives deeper adoption, higher satisfaction, and increased revenue.

Success in this role will be measured by:

• Growth in account engagement and marketing‑influenced expansion revenue
• Expansion of a robust referral and advocacy pipeline
• Improved NDR metrics across the customer base
• Positive customer sentiment and advocacy scores

Key Responsibilities

Build Customer Relationships

• Design and execute engaging marketing campaigns that increase renewals, referrals, and expansion opportunities, directly supporting brighthush’s NDR goals.
• Develop tailored outreach strategies for high‑value accounts, ensuring that each touchpoint is relevant, timely, and adds measurable value.
• Act as a trusted advisor to key accounts, translating their needs into actionable marketing initiatives.

Scale Engagement Programs

• Develop a regular cadence of product training, ROI tools, use‑case showcases, and news updates that keep customers informed and engaged.
• Leverage data to personalize content and automate delivery, ensuring that the right message reaches the right customer at the right time.
• Implement a scalable content hub that serves as the single source of truth for all customer‑centric assets.

Community & Communication

• Lead the creation of a customer newsletter, webinars, virtual and in‑person events, an advisory board, and a flagship customer summit.
• Cultivate a vibrant community where customers can share best practices, provide peer feedback, and influence product direction.
• Drive community health metrics and iterate on engagement strategies to maintain high participation rates.

Lifecycle Marketing Strategy

• Partner with Customer Success to deliver timely education, use‑case content, and communications at each stage of the customer journey—from onboarding to advocacy.
• Map the customer journey and identify critical touchpoints where marketing can accelerate adoption and reduce churn.
• Develop playbooks that guide cross‑functional teams on how to nurture and upsell at each lifecycle stage.

Cross‑Functional Campaigns

• Collaborate with Product Marketing, Product, Sales, and Customer Success to craft campaigns that drive awareness, adoption, and expansion of new capabilities and use‑cases.
• Align messaging across teams to ensure a consistent, compelling narrative that resonates with both technical and business stakeholders.
• Own the measurement framework for cross‑functional initiatives, ensuring clear attribution and ROI.

Advocacy & Reference Program

• Identify champions, develop customer stories, testimonials, peer references, event speakers, and referral programs across priority industries, use‑cases, and regions.
• Create a structured referral engine that rewards customers for bringing new business while reinforcing their status as thought leaders.
• Track and report on advocacy program health, including referral volume, conversion rates, and revenue impact.

Customer Intelligence

• Build a program that captures, analyzes, and shares customer feedback, needs, and recurring themes to inform product, marketing, and sales strategies.
• Use advanced analytics platforms to surface insights that drive proactive engagement and product enhancements.
• Collaborate with data science to integrate customer intelligence into the broader product roadmap.

Voice of Customer

• Own NPS and satisfaction measurement, synthesizing findings into actionable insights for marketing, product, and success teams.
• Implement continuous improvement loops that translate customer feedback into tangible product and service enhancements.
• Champion a culture of listening, ensuring that customer voices shape every decision.

Targeted Engagement

• Work with Customer Success & Account Management on segmentation‑based programs for customers needing additional education, adoption, or re‑engagement.
• Develop playbooks that guide teams on how to re‑activate dormant accounts and upsell high‑potential customers.
• Measure the effectiveness of targeted campaigns and refine segmentation models accordingly.

Segmentation & Strategy

• Develop segmentation frameworks based on lifecycle stage, product mix, use‑cases, maturity, and expansion opportunities to deliver relevant communications and programs.
• Iterate segmentation models as the customer base evolves, ensuring that marketing efforts remain laser‑focused and high‑impact.
• Collaborate with analytics to validate segmentation assumptions and adjust tactics in real time.

Essential Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or a related field.
• 5+ years of experience in customer marketing, customer success, or customer service, with a proven track record of launching and scaling loyalty or advocacy programs.
• Experience marketing to enterprise or B2B technology, SaaS, or security customers.
• Deep familiarity with digital marketing tools and channels, including CRM platforms, loyalty and referral platforms, and marketing automation.
• Demonstrated ability to create and execute campaigns that drive engagement, advocacy, and expansion revenue.
• Strong analytical skills to measure marketing effectiveness and ROI of customer engagement initiatives.
• Excellent interpersonal skills to nurture customer relationships and collaborate across cross‑functional teams.
• Strategic thinker with a hands‑on mindset, capable of balancing long‑term vision with day‑to‑day execution.
• Entrepreneurial drive to build a high‑impact program from the ground up.
• Self‑starter who thrives in a distributed, autonomous environment.
• Legal ability to travel within Canada, the United States, and internationally as needed.

Preferred Qualifications

• Experience in the public safety or security technology space.
• Background in data‑driven marketing and customer analytics.
• Proficiency with advanced marketing analytics platforms (e.g., Tableau, Looker, or similar).
• Experience managing a team or leading cross‑functional initiatives.
• Knowledge of the latest trends in AI, machine learning, and risk management.

Skills & Competencies

• Strategic Planning & Execution
• Customer Lifecycle Management
• Community Building & Engagement
• Data Analysis & Insight Generation
• Campaign Management & ROI Measurement
• Storytelling & Content Development
• Stakeholder Management & Influence
• Project Management & Prioritization
• Adaptability & Resilience
• Cross‑Cultural Communication

Career Growth & Learning Opportunities

At brighthush you’ll have the chance to shape a brand‑new function from the ground up. As the Senior Director of Customer Marketing, you will eventually lead a growing team of marketing professionals, driving strategic initiatives that directly impact revenue and customer success. We invest heavily in professional development, offering access to industry conferences, advanced training programs, and mentorship from senior leaders. Your success will be recognized through performance‑based bonuses, equity participation, and clear pathways to senior leadership roles.

Work Environment & Culture

Our culture is built on transparency, collaboration, and a relentless focus on results. We operate in a fully remote, flexible environment that empowers you to work from anywhere while staying connected through regular virtual huddles, town halls, and informal coffee chats. We celebrate diversity, equity, and inclusion, and we’re committed to creating a safe space where every voice is heard. At brighthush, you’ll find a team that values curiosity, embraces experimentation, and rewards bold ideas.

Compensation & Perks

• Competitive base salary of $140‑155k CAD, plus a performance‑based variable component tied to deliverables.
• Equity participation in a high‑growth startup.
• Comprehensive health benefits package, including dental, extended health, vision care, and a health spending account.
• Fully remote work with flexible hours to support work‑life balance.
• Unlimited vacation policy and paid time off.
• Access to cutting‑edge technology and tools.
• Regular team retreats, virtual happy hours, and community events.
• Opportunity to ride the rocket ship and shape the future of risk management.

How to Apply

We’re excited to hear from candidates who are ready to make a tangible impact. Please submit a cover letter that highlights your experience in customer marketing and your vision for building a world‑class advocacy program. Additionally, answer the screening questions on the application page. We look forward to reviewing your application and exploring how you can help brighthush empower security teams to see sooner and decide faster.

Diversity & Inclusion

brighthush is an equal‑opportunity employer committed to fostering a safe, diverse, and inclusive environment. We encourage applicants of all backgrounds—including ethnicity, religion, disability status, gender identity, sexual orientation, family status, age, nationality, and education levels—to apply. If you require accommodation during the interview process, please let us know.