Senior Director of Customer Retention & Lifecycle Marketing – Championing Loyalty, Growth, and Data‑Powered Customer Journeys at brighthush

About brighthush

brighthush is more than a beauty brand; it’s a movement that blends cutting‑edge science, sustainable sourcing, and mindful self‑care into every product we create. From high‑performance skincare to thoughtfully curated cosmetics, we empower consumers to feel confident, radiant, and in control of their beauty rituals. Our portfolio reaches customers nationwide through a hybrid model that fuses e‑commerce excellence with strategic retail partnerships, delivering a seamless omnichannel experience for our community.

At the heart of brighthush lies a data‑driven culture. We harness advanced analytics, machine learning, and real‑time customer insights to design personalized experiences that resonate. Our mission is simple: to empower every individual to feel confident and radiant, and we do so by combining product innovation with marketing strategies that put the customer at the center of everything we do.

We are a fast‑growing direct‑to‑consumer (DTC) company that thrives on experimentation, agility, and curiosity. Our team is a vibrant mix of creative thinkers, analytical problem‑solvers, and passionate brand advocates who collaborate across functions to deliver unforgettable experiences. Whether you’re a seasoned marketer, a data wizard, or a growth strategist, brighthush offers a dynamic environment where your ideas can shape the future of beauty.

Position Overview

We are seeking an ambitious, results‑oriented Senior Director of Customer Retention & Lifecycle Marketing to lead our customer lifecycle strategy and elevate brand loyalty to new heights. In this pivotal role, you will own the end‑to‑end customer journey—from acquisition to advocacy—leveraging data, technology, and creative storytelling to maximize lifetime value (LTV) and drive sustainable growth.

As a senior leader, you will collaborate closely with cross‑functional teams, including Product, Data Science, Creative, and Customer Success, to design and execute high‑impact retention programs. You will also mentor a high‑performing team of marketers and partner with external agencies to scale initiatives globally.

Key Responsibilities

• Lifecycle Ownership: Own the entire customer lifecycle, from onboarding and activation to re‑engagement and advocacy, ensuring a seamless, personalized experience at every touchpoint.
• Retention Strategy Development: Design, implement, and refine data‑driven retention campaigns that increase repeat purchase rates, average order value (AOV), and overall LTV.
• Team Leadership & Development: Build, coach, and inspire a diverse team of retention marketers, analysts, and content creators, fostering a culture of continuous learning and high performance.
• Agency & Partner Management: Lead relationships with external agencies and technology partners, ensuring alignment with brand objectives and delivering measurable results.
• Data & Analytics: Oversee the collection, analysis, and interpretation of customer data using tools such as GA4, Triple Whale, Looker, and Tableau to uncover insights and inform strategy.
• Experimentation & Optimization: Champion a rigorous A/B testing framework across email, SMS, push notifications, and in‑app messaging to optimize conversion rates and engagement.
• Cross‑Functional Collaboration: Partner with Product, Creative, and Customer Success to develop cohesive messaging, product launches, and loyalty programs that resonate with our community.
• Budget Management: Allocate and manage the retention marketing budget, ensuring ROI and alignment with overall business goals.
• Reporting & KPI Tracking: Deliver regular performance reports to senior leadership, highlighting key metrics such as churn rate, repeat purchase frequency, and NPS.
• Innovation & Thought Leadership: Stay abreast of industry trends, emerging technologies, and best practices in retention marketing, and translate insights into actionable initiatives.

Essential Qualifications

• 8+ years of progressive experience in retention, CRM, or growth marketing within a DTC or high‑growth consumer brand.
• Proven track record of scaling customer acquisition and retention programs that drive measurable revenue growth.
• Strong analytical mindset with expertise in data segmentation, cohort analysis, and predictive modeling.
• Hands‑on experience with e‑commerce platforms (Shopify), email/SMS marketing tools (Klaviyo, Recharge, Attentive, Postscript), and analytics suites (GA4, Triple Whale, Looker, Tableau).
• Demonstrated ability to lead and mentor cross‑functional teams, fostering collaboration and high performance.
• Excellent communication skills—capable of translating complex data into clear, actionable insights for both technical and non‑technical stakeholders.
• Experience managing external agencies and vendor relationships, ensuring deliverables meet quality and timeline expectations.
• Strong project management skills, with a proven ability to juggle multiple initiatives simultaneously.
• Fluency in English; additional languages are a plus.

Preferred Qualifications

• Background in the beauty, skincare, or wellness industry.
• Experience with subscription or membership programs and loyalty platforms.
• Knowledge of GDPR, CAN‑SPAM, and other data privacy regulations.
• Experience with marketing automation platforms beyond Klaviyo, such as Braze or Iterable.
• Prior experience working in a remote‑first organization.

Skills & Competencies

• Strategic Thinking: Ability to develop long‑term retention strategies that align with business objectives.
• Data‑Driven Decision Making: Proficiency in turning data insights into actionable marketing tactics.
• Creative Storytelling: Craft compelling narratives that resonate with diverse customer segments.
• Leadership & Coaching: Inspire and develop talent, fostering a culture of growth and accountability.
• Collaboration: Work seamlessly with Product, Creative, and Customer Success to deliver integrated campaigns.
• Agility & Adaptability: Thrive in a fast‑paced environment, pivoting quickly based on data and market shifts.
• Technical Proficiency: Comfortable with marketing tech stacks, APIs, and data pipelines.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as our brand. As Senior Director, you will:

• Lead a high‑impact function that directly influences revenue and brand equity.
• Collaborate with senior executives to shape the overall marketing strategy.
• Gain exposure to emerging technologies and industry‑leading practices.
• Mentor and develop the next generation of marketing leaders.
• Participate in cross‑functional initiatives that broaden your skill set beyond retention.

We also invest heavily in professional development, offering access to conferences, workshops, and online courses. Whether you’re looking to deepen your expertise in data science, expand your creative skill set, or explore new marketing channels, brighthush supports your growth ambitions.

Work Environment & Culture

brighthush is a remote‑first organization that values flexibility, autonomy, and collaboration. Our team spans across the United States, with a strong presence in Yonkers, New York, and other key markets. We celebrate diversity, encourage open dialogue, and foster an inclusive culture where every voice is heard.

Key cultural pillars include:

• Innovation: We encourage experimentation and reward bold ideas.
• Transparency: Open communication channels keep everyone aligned.
• Well‑being: Flexible schedules, mental health resources, and wellness programs support a healthy work‑life balance.
• Community: Regular virtual team events, hackathons, and volunteer opportunities strengthen our sense of belonging.

Compensation & Benefits

We offer a competitive total rewards package that reflects your expertise and the impact you will bring to brighthush:

• Base Salary: USD 180,000 – 200,000 per year, commensurate with experience.
• Performance Bonus: Annual bonus tied to key metrics such as LTV, churn reduction, and campaign ROI.
• Equity: Eligible for company equity, aligning your success with brighthush’s long‑term growth.
• Health & Wellness: Comprehensive medical, dental, and vision plans; mental health support; wellness stipend.
• Paid Time Off: Generous PTO, including vacation, sick leave, and personal days.
• Remote Work Flexibility: Fully remote role with optional co‑working space in Yonkers for collaboration.
• Professional Development: Budget for conferences, courses, and certifications.
• Product Perks: Employee discounts on brighthush products and early access to new launches.

How to Apply

If you are a visionary marketer ready to lead brighthush’s retention engine and drive sustainable growth, we want to hear from you. Please submit your resume, cover letter, and a portfolio of relevant campaigns or projects that showcase your impact on customer loyalty.

Join brighthush and help us create a world where beauty meets science, and every customer feels truly valued.