Senior Director of Digital Marketing
Company Description
Wafa Assurance Cameroun is a growing insurance provider focused on delivering reliable, customer-centric solutions across life, health, and property insurance. Operating in a dynamic and evolving market, the company invests in digital innovation to improve customer experience, streamline processes, and expand access to insurance services. Team members collaborate across functions to build modern, data-driven products and services that meet the needs of individuals and businesses. The organization values integrity, performance, and continuous improvement, offering opportunities for professionals to shape its digital and commercial strategy. Role Description The Senior Director of Digital Marketing is a full-time, remote role responsible for leading the digital marketing vision and execution for Wafa Assurance Cameroun. This position oversees the development and implementation of multi-channel digital strategies, including web, social media, email, search, and digital partnerships, to drive brand awareness, lead generation, and customer engagement. Day-to-day activities include managing digital campaigns, optimizing the company’s online presence and user journeys, coordinating with product, sales, and customer service teams, and supervising agencies and internal marketing staff. The role involves setting KPIs, monitoring performance analytics, managing digital marketing budgets, and ensuring brand consistency and regulatory compliance across all digital touchpoints. The Senior Director will also identify new digital opportunities, champion marketing automation and personalization, and guide the team in adopting best practices and emerging technologies.
Qualifications
Strong expertise in digital strategy, online brand positioning, and performance marketing (e.g., SEO, SEM, social media, email marketing). Proficiency in marketing analytics and reporting, including use of web analytics tools, campaign dashboards, and data-driven decision-making. Experience leading digital campaigns and content initiatives across web, social, and mobile platforms, with a focus on customer acquisition and retention. Capability to manage cross-functional teams and external agencies, with proven leadership, mentoring, and stakeholder management skills. Knowledge of CRM systems, marketing automation platforms, and customer journey optimization in a digital context. Background in financial services or insurance is highly beneficial, with understanding of regulatory considerations and customer trust requirements. Excellent written and verbal communication skills in a professional business context; French and/or local languages are an asset. Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business, Communications, or a related field, or equivalent practical experience. Demonstrated ability to work independently in a remote environment, prioritize multiple initiatives, and deliver results against agreed objectives.