Senior Director of eCommerce & Customer Acquisition – Championing Direct‑to‑Consumer Growth, Utility Marketplace Innovation, and Sustainable Energy Solutions at brighthush

About brighthush

brighthush is more than a company – it’s a movement at the forefront of the clean‑energy revolution. Founded by a team of women leaders with a shared vision to democratize access to sustainable power, brighthush blends cutting‑edge data science, AI‑driven analytics, and consumer‑centric digital platforms to create a seamless experience for utilities, businesses, and everyday households. Our suite of utility marketplaces connects millions of homes to greener, more affordable energy solutions, while our predictive models empower customers to reduce consumption, lower bills, and shrink their carbon footprint.

With a relentless commitment to measurable carbon reduction, brighthush is accelerating electrification, load flexibility, and the global transition to a low‑carbon future. We are proud of our culture of purpose, collaboration, and innovation – values that guide every product, partnership, and policy we champion.

Why This Role Matters

Direct‑to‑consumer (DTC) channels have evolved from niche experiments into the primary touchpoint for delivering clean‑energy value. They shape brand perception, drive adoption, and create tangible environmental impact. As the Senior Director of eCommerce & Customer Acquisition, you will be the architect of brighthush’s DTC growth engine, turning data insights into high‑performance acquisition strategies that accelerate our mission and deliver real savings for households and enterprises alike. Your work will directly influence how millions of people experience clean energy, making this role pivotal to both our business success and the planet’s future.

Key Responsibilities

Strategic Acquisition Leadership

• End‑to‑End Acquisition Roadmap – Own the full acquisition lifecycle for Customer Engagement programs, including utility marketplaces, limited‑time offers, and custom energy‑efficiency kit sites. Translate long‑term business goals into actionable quarterly plans that align with brighthush’s growth strategy.
• Data‑Driven Goal Translation – Convert sales, enrollment, revenue, participation, and energy‑savings targets into actionable, data‑driven marketing and optimization plans. Build predictive models that forecast CAC, LTV, and ROI, ensuring every dollar spent drives measurable impact.
• Cross‑Functional Strategy – Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross‑sell, and repeat purchase. Align marketing initiatives with product, sales, and operations teams to create a seamless customer journey.
• Pay‑for‑Performance Design – Build scalable acquisition approaches for P4P programs where brighthush’s revenue is directly tied to customer enrollment. Negotiate performance metrics with partners and ensure transparent reporting that drives trust and accountability.
• Executive Reporting – Partner with Account Leadership to deliver executive‑level performance reporting, leveraging audience insights and campaign analytics to drive continuous improvement. Present findings to the executive board and recommend strategic pivots that keep brighthush ahead of the curve.
• Corporate Marketing Support – Provide performance‑marketing strategies that generate qualified leads and strengthen the sales funnel for corporate initiatives. Collaborate with the corporate marketing team to align messaging and brand voice across all channels.

Performance Marketing & Optimization

• Integrated Campaign Leadership – Orchestrate campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels. Ensure consistent brand experience across all touchpoints while maximizing reach and relevance.
• Testing & Experimentation – Establish structured testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways. Use A/B, multivariate, and cohort analyses to drive incremental lift and refine the customer experience.
• Lifecycle Strategies – Develop acquisition, activation, abandonment recovery, cross‑sell, and re‑engagement strategies that keep customers moving through the funnel and deepen their relationship with brighthush.
• Performance Monitoring – Track media, email, and CRM performance to drive continuous optimization and trigger cross‑functional action plans when metrics fall short.
• Data‑Driven Investment – Use customer, media, marketplace, and program data to refine performance and guide investment decisions. Build dashboards that surface actionable insights in real time, enabling rapid response to market shifts.

Capability Building & Leadership

• Enterprise Capability Development – Build brighthush’s enterprise eCommerce and customer acquisition capability, including operating model, processes, standards, tools, talent, and external partnerships.
• Playbook Creation – Create repeatable playbooks and best practices that can be applied across Customer Engagement, P4P, and corporate demand‑generation initiatives, ensuring consistency and scalability.
• Metrics & Dashboards – Establish consistent KPIs, dashboards, forecasts, and optimization practices that connect marketing activity to program and financial outcomes.
• Team Coaching & Structure – Coach marketing, account, and program teams; define the future organizational structure required to scale the capability and nurture high‑performing talent.
• Culture of Experimentation – Foster a culture of disciplined experimentation, continuous optimization, collaboration, and accountability, empowering teams to innovate and iterate rapidly.

Success Metrics You’ll Own

• Revenue growth from DTC channels.
• Customer acquisition cost (CAC) and lifetime value (LTV) improvement.
• Conversion rate optimization across the funnel.
• Program participation and energy‑savings targets met.
• Return on ad spend (ROAS) and marketing ROI.
• Team performance and skill development metrics.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, eCommerce, or a related field.
• 12+ years of progressive experience in eCommerce, direct‑to‑consumer marketing, customer acquisition, or performance marketing.
• Demonstrated success building or scaling an eCommerce, customer acquisition, or performance‑marketing capability.
• Proven ability to develop strategies tied to measurable sales, enrollment, participation, revenue, or conversion goals.
• Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development.
• Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams.
• Strong analytical, financial, communication, presentation, and leadership skills.
• Track record of developing data‑driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels.

Preferred Experience

• Background in the energy, utility, technology, consulting, or professional services industries.
• Experience supporting utility marketplaces, residential programs, or other participation‑driven initiatives.
• Familiarity with pay‑for‑performance or outcome‑based contracts.
• Experience supporting both client program delivery and corporate demand generation.
• Agency experience is a plus.
• Proficiency with marketing automation, GA4, eCommerce platforms, testing tools, and business intelligence solutions.
• brighthush Analytics Certified is a plus.

Leadership Competencies

• Enterprise‑mindset builder who can establish a new capability while delivering immediate results.
• Commercially focused leader who connects customer behavior and marketing performance to business outcomes.
• Strategic, analytical thinker comfortable moving between executive guidance and hands‑on optimization.
• Collaborative partner who respects account ownership and influences effectively across teams.
• Client‑focused advisor who builds trust through insight, accountability, and measurable results.
• Decisive problem solver committed to experimentation, innovation, and continuous improvement.

Career Growth & Learning Opportunities

At brighthush, you’ll shape the future of clean‑energy eCommerce and customer acquisition. You’ll work alongside industry leaders, gain exposure to cutting‑edge technologies, and lead cross‑functional teams that drive tangible impact. We invest in your professional development through mentorship, leadership training, and access to industry conferences and certifications. Your success will directly influence brighthush’s growth trajectory and the broader transition to sustainable energy. Whether you’re looking to deepen your expertise in data science, expand your strategic influence, or mentor the next generation of leaders, brighthush provides a platform for continuous learning and advancement.

Work Environment & Company Culture

brighthush is built on a foundation of collaboration, transparency, and purpose. Our culture celebrates diversity, encourages bold ideas, and rewards results. You’ll join a team of passionate, high‑performing professionals who thrive on solving complex problems and delivering measurable outcomes. We value work‑life balance, flexible schedules, and a supportive environment where every voice is heard. From weekly innovation huddles to quarterly town halls, we keep the conversation open and the momentum high. At brighthush, you’re not just a number—you’re a catalyst for change.

Compensation & Benefits

We offer a competitive total rewards package that reflects your expertise and the value you bring to brighthush. The base salary range for this role is $130,000–$200,000, with potential for discretionary annual bonuses. In addition, you’ll receive a comprehensive benefits package that includes:

• Three weeks of paid vacation annually, plus paid holidays.
• 401(k) retirement plan with employer match.
• Medical, dental, and vision coverage.
• Parental leave and family‑support programs.
• Employee assistance program and mental‑health resources.
• Commuter benefits and flexible work arrangements.
• Professional development stipend and access to industry certifications.

How to Apply

If you’re ready to lead brighthush’s next chapter of growth and make a lasting impact on the clean‑energy landscape, we’d love to hear from you. Submit your application through our careers portal and join a team that’s powering change. We look forward to exploring how your vision and expertise can help us accelerate the transition to a cleaner, more resilient energy future.