Senior Director of Public Relations

Marketri LLC is a rapidly growing B2B marketing consulting, fractional marketing, and AI consulting firm serving mid-sized, growth-oriented companies throughout the U.S. PR has become one of the most in-demand services among our B2B clients, and we are building it into a dedicated department with its own P&L. We’re looking for a Senior Director of Public Relations to lead it: someone who has run PR as a business, not just managed campaigns. The role pays a competitive base salary plus variable compensation tied to the department’s performance. Marketri is an AI-native company. Everyone on our team is trained on best-in-class AI tools and technologies, and we expect our PR leader to use them to work smarter and deliver better results. Earned media now shapes how buyers find companies in ChatGPT, Perplexity, Google AI Overviews, and other AI answer engines. We need a leader who understands that shift and can build PR programs that drive visibility in both traditional media and AI search. You’ll lead our PR team, starting with a PR Assistant, and work closely with our VP of AI to connect PR strategy with our AI Optimization (AIO) and Generative Engine Optimization (GEO) work. You’ll take over an established portfolio of B2B PR clients from day one, so the role combines hands-on client leadership with building the department for the future. Only applicants with a portfolio or work samples will be considered. Key Responsibilities: Build and lead Marketri’s PR department, including service offerings, processes, pricing, and team structure as the practice grows Own the PR department P&L, driving revenue growth, profitability, and efficient delivery across client accounts Partner with leadership on new business, scoping PR engagements, contributing to proposals, and growing PR within existing client accounts Lead PR strategy and execution across an established portfolio of B2B client accounts, staying hands-on with day-to-day client work while building the department around it Manage, coach, and develop a PR Assistant, and build out the team as the department scales Partner with our VP of AI to build PR programs that increase client visibility and citations in AI answer engines, aligning earned media, thought leadership, and content with AIO/GEO strategy Oversee PR, analyst relations, influencer engagement, and community outreach programs that deliver targeted, meaningful coverage Own top-tier media and analyst relationships across the B2B space Position client executives as thought leaders through speaking opportunities, media interviews, bylined articles, podcasts, and industry awards Serve as the senior PR voice in client meetings, presenting strategy, results, and recommendations to executive stakeholders Set how PR performance is measured, including AI visibility and citation metrics, and tie results to client business objectives Stay current on B2B PR and AI search trends so Marketri’s practice and clients stay ahead Required experience and skills: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field 10+ years of B2B public relations experience, with a proven record of securing meaningful coverage Experience leading a PR practice or team at an agency, including managing PR staff across multiple client accounts Budget, revenue, or P&L responsibility, with a track record of growing a PR practice or service line Experience in new business development, including scoping, pricing, and pitching PR engagements Working knowledge of AIO/GEO and how earned media, citations, and authoritative content influence AI-generated answers Exceptional writing and storytelling skills, with the ability to adapt tone and style across audiences and platforms Strong executive presence and comfort advising C-suite stakeholders Hands-on proficiency with PR tools such as Muck Rack, Cision, Meltwater, Qwoted, and similar media database, monitoring, and source request platforms Experience using AI tools (Claude, ChatGPT, Gemini, Perplexity, etc.) in a professional PR or communications context Experience in industries such as professional services, technology, manufacturing, finance, healthcare, or SaaS strongly preferred This is a remote, exempt position with occasional travel for client and internal team meetings. All time is tracked through our project management system. We offer a competitive base salary, performance-based variable compensation, health/dental/vision benefits, and a 401(k) profit sharing plan. We are currently accepting applications from candidates in the following states: Arizona, Florida, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Virginia, Wisconsin Compensation: $130,000 - $150,000 base salary plus variable compensation based on performance