Senior Growth Marketing Manager – Customer Expansion & Upsell Strategist – Remote, Driving Revenue Growth, Customer Success, and Product Adoption at brighthush

About brighthush

brighthush is at the forefront of engineering intelligence, blending artificial intelligence, data science, and an expansive library of industry standards to empower product teams worldwide. Our platform transforms raw data into actionable insights that accelerate development, guarantee compliance, and spark breakthrough innovation. By aggregating the most comprehensive repository of standards, supply‑chain data, and engineering workflows, we help companies shorten time‑to‑market and elevate product quality. Our culture marries deep technical expertise with entrepreneurial spirit and an unwavering focus on customer success. As we scale rapidly, we invite visionary marketers to join us in shaping tomorrow’s technology landscape.

Why This Role Matters

In a world where customer retention and expansion drive the majority of revenue, the Senior Growth Marketing Manager – Customer Expansion & Upsell Strategist will lead a high‑impact function that unlocks value within our existing customer base. This is not a traditional communications role; it is a revenue‑driven, data‑centric engine that turns customer insights into measurable expansion pipelines. Your work will directly influence brighthush’s top‑line, making you a pivotal player in our success story.

What You’ll Build

You will design, launch, and scale a full‑funnel expansion engine that turns every customer interaction into a revenue opportunity. From segmentation and predictive modeling to campaign orchestration and sales enablement, you will own the entire customer growth lifecycle. You will collaborate with product, data science, sales, and customer success to create a seamless, data‑driven expansion experience that delights customers and drives ARR.

Key Responsibilities

Build the Customer Growth Engine

• Design and execute a comprehensive growth marketing strategy that targets upsell, cross‑sell, product adoption, and account expansion across all regions.
• Segment the installed base by profile, product portfolio, usage patterns, whitespace, growth potential, and propensity to buy, using advanced analytics and machine‑learning models.
• Translate high‑value expansion opportunities into actionable marketing audiences and playbooks that can be replicated at scale.
• Establish a repeatable operating model that moves from customer insight to campaign, sales action, pipeline, and revenue, ensuring alignment with Sales, Customer Success, and Product teams.
• Develop a scalable roadmap of growth plays that can be deployed globally, with clear success metrics and timelines.

Launch Upsell and Cross‑Sell Motions

• Rapidly design and launch targeted campaigns against priority customer segments, ensuring quick wins and long‑term growth.
• Create product‑specific upsell motions that move customers into higher‑value offerings, leveraging pricing tiers, feature bundles, and usage incentives.
• Build cross‑sell programs that introduce customers to complementary solutions across the brighthush portfolio, fostering ecosystem adoption.
• Develop lifecycle‑based campaigns around adoption milestones, renewals, new product launches, usage patterns, and identified whitespace.
• Test offers, messaging, channels, and calls to action to identify the most effective commercial responses, using A/B testing and multivariate experiments.
• Collaborate with regional and account teams on targeted expansion campaigns for strategic customers, ensuring a unified brand voice.

Turn Customer Data Into Action

• Partner with Revenue Operations, Marketing Operations, and Customer Success to create a unified view of the installed base and its expansion potential.
• Leverage product ownership, usage, engagement, firmographic, and account data to pinpoint customers most likely to expand.
• Develop propensity and whitespace models that guide Sales and Marketing prioritization, ensuring resources are focused on high‑impact opportunities.
• Build audiences and triggers that enable increasingly personalized and automated customer marketing, using intent data and behavioral signals.
• Establish reporting that directly links marketing activity to pipeline, expansion ARR, and retention metrics, providing transparency to stakeholders.

Equip Sales and Customer Success

• Collaborate closely with account teams to ensure marketing programs translate into commercial conversations and closed deals.
• Create “campaign‑in‑a‑box” programs, messaging, customer insights, and sales plays that simplify expansion opportunities for field teams.
• Develop clear value propositions for specific customer expansion scenarios, highlighting ROI, cost savings, and competitive advantage.
• Establish feedback loops with Sales and Customer Success to continuously refine and improve campaigns, ensuring relevance and effectiveness.
• Help create a shared operating rhythm around customer expansion opportunities, aligning quarterly goals and incentives.

Improve Adoption and Customer Value

• Partner with Product Marketing and Customer Success to increase awareness and adoption of existing capabilities, driving deeper engagement.
• Identify underutilized products or features that represent opportunities to deepen customer value and engagement, and craft targeted messaging.
• Develop targeted lifecycle communications that help customers discover additional value from brighthush, reinforcing brand loyalty.
• Use adoption programs strategically to lay the foundation for future expansion and stronger retention, creating a virtuous cycle of growth.

What Success Looks Like

First 90 Days

• Clear segmentation of the installed base, with high‑value upsell and cross‑sell opportunities identified.
• Prioritized high‑value expansion opportunities mapped to specific campaigns and sales actions.
• First wave of targeted customer growth campaigns launched, with initial performance data collected.
• Initial customer expansion playbook created in collaboration with Sales and Customer Success.
• Baseline reporting for customer‑marketing‑sourced pipeline established, providing visibility to leadership.

First Year

• Robust expansion pipeline generated and influenced, with measurable impact on ARR and bookings.
• Cross‑sell penetration across the brighthush portfolio, driving diversification of revenue streams.
• Upsell conversion into higher‑value offerings, increasing average contract value.
• Growth in product and feature adoption, reinforcing the value proposition and reducing churn.
• Engagement and conversion of targeted customer segments, validated through data and customer feedback.
• Number and performance of repeatable customer growth plays, establishing a scalable model for future expansion.

Who We’re Looking For

We need a strategic thinker with a strong bias toward execution—a builder and operator who can develop strategy, analyze the customer base, build campaigns, collaborate with sellers, and review pipeline outcomes. If you naturally ask:

• What signals tell us a customer is ready for the next product or capability?
• How can we turn that insight into a campaign this month rather than six months from now?
• How much pipeline and ARR did it generate?

…then you’re the ideal fit.

Essential Qualifications

• 8+ years of B2B marketing experience, with a focus on customer, lifecycle, growth, account‑based, or revenue marketing.
• Proven track record of building programs that generated measurable upsell, cross‑sell, or expansion revenue.
• Experience marketing complex B2B software, data, information services, or SaaS solutions.
• Deep understanding of customer segmentation, lifecycle marketing, and account‑based marketing.
• Proficiency in CRM, marketing automation, intent data, product usage, and customer data to build targeted campaigns.
• Strong commercial instincts and the ability to identify revenue opportunities from customer behavior and data.
• Experience partnering closely with enterprise Sales and Customer Success organizations.
• Ability to translate product capabilities into compelling customer value propositions and campaigns.
• Strong analytical skills and comfort being measured against pipeline and revenue outcomes.

Preferred Qualifications

• Experience in the engineering or technology services industry.
• Background in data‑driven marketing analytics and predictive modeling.
• Familiarity with AI‑driven product platforms and workflow automation.
• Leadership experience managing cross‑functional marketing teams.

Skills & Competencies

• Strategic thinking with a data‑driven mindset.
• Excellent project management and execution skills.
• Strong communication and storytelling abilities.
• Collaborative approach with cross‑functional teams.
• Adaptability to fast‑paced, evolving environments.
• Proficiency in marketing technology stack (CRM, MTA, analytics).
• Financial acumen to link marketing initiatives to revenue metrics.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As the Senior Growth Marketing Manager – Customer Expansion & Upsell Strategist, you will:

• Lead a high‑visibility function that directly impacts revenue and company growth.
• Collaborate with executive leadership to shape the overall marketing strategy and vision.
• Mentor junior marketers and build a world‑class growth team, fostering a culture of continuous learning.
• Gain exposure to AI, data science, and product development teams, expanding your technical skill set.
• Participate in industry conferences, workshops, and certification programs, staying ahead of market trends.
• Advance to Director or VP of Growth Marketing, or transition into broader commercial leadership roles.

Work Environment & Company Culture

brighthush thrives on a culture of curiosity, collaboration, and accountability. Our remote‑first environment empowers you to work from anywhere in the United States while staying connected through:

• Regular virtual huddles and cross‑functional workshops that foster knowledge sharing.
• Open‑door communication and transparent decision‑making, ensuring everyone’s voice is heard.
• Inclusive hiring practices and a commitment to diversity, equity, and inclusion.
• Continuous improvement initiatives and a focus on customer obsession, driving innovation.
• Recognition programs that celebrate bold ideas and measurable results, reinforcing a high‑performance mindset.

Compensation & Benefits

While the exact compensation will be tailored to your experience and location, the role offers:

• Competitive base salary in the range of $140,000–$160,000, plus a performance‑based bonus tied to expansion metrics.
• Comprehensive benefits package, including health, dental, vision, and life insurance.
• 401(k) plan with company match, supporting long‑term financial security.
• Generous paid time off, flexible work arrangements, and a supportive work‑life balance.
• Continuous learning opportunities, including access to industry conferences, certifications, and internal knowledge sharing.
• Opportunity to shape a new growth function from the ground up and make a tangible impact on the company’s revenue.
• Collaborative, inclusive culture that values innovation, data‑driven decision making, and customer obsession.

How to Apply

Ready to lead brighthush’s next wave of customer expansion? Submit your application through our careers portal or click the link below to apply directly:

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Equal Opportunity Employer

brighthush is an equal‑employment‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made without regard to race, color, religion, age, sex, national origin, disability, veteran status, or any other protected characteristic.

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