Senior Manager, Customer Growth Marketing – Accelerate Upsell & Cross‑Sell Success & Expansion Strategies for brighthush (Remote)

About brighthush

brighthush is a trailblazer in AI‑driven engineering intelligence, turning the world’s most extensive repository of standards and supply‑chain data into actionable insights and connected workflows. Our platform empowers engineers to work smarter, stay compliant, and innovate faster, enabling breakthroughs that shape tomorrow’s technology landscape. With a culture that blends deep technical expertise, entrepreneurial spirit, and a relentless focus on customer success, brighthush is poised for rapid expansion and invites visionary marketers to join our mission.

Why This Role Matters

As brighthush accelerates its growth trajectory, the Senior Manager, Customer Growth Marketing will spearhead a new, high‑impact capability focused on unlocking value within our existing customer base. This is not a conventional communications role; it is a revenue‑driven, data‑centric function that turns customer insights into measurable expansion pipelines. Your work will directly influence the company’s top‑line, making you a pivotal player in brighthush’s success story.

Key Responsibilities

Build the Customer Growth Engine

• Design and execute a comprehensive growth marketing strategy that targets upsell, cross‑sell, product adoption, and account expansion.
• Segment the installed base by profile, product portfolio, usage patterns, whitespace, growth potential, and propensity to buy.
• Translate high‑value expansion opportunities into actionable marketing audiences and playbooks.
• Establish a repeatable operating model that moves from customer insight to campaign, sales action, pipeline, and revenue.
• Develop a scalable roadmap of growth plays that can be deployed globally.

Launch Upsell and Cross‑Sell Motions

• Rapidly design and launch campaigns against priority customer segments.
• Create product‑specific upsell motions that move customers into higher‑value offerings.
• Build cross‑sell programs that introduce customers to complementary solutions across the brighthush portfolio.
• Develop lifecycle‑based campaigns around adoption milestones, renewals, new product launches, usage patterns, and identified whitespace.
• Test offers, messaging, channels, and calls to action to identify the most effective commercial responses.
• Collaborate with regional and account teams on targeted expansion campaigns for strategic customers.

Turn Customer Data Into Action

• Partner with Revenue Operations, Marketing Operations, and Customer Success to create a unified view of the installed base and its expansion potential.
• Leverage product ownership, usage, engagement, firmographic, and account data to pinpoint customers most likely to expand.
• Develop propensity and whitespace models that guide Sales and Marketing prioritization.
• Build audiences and triggers that enable increasingly personalized and automated customer marketing.
• Establish reporting that directly links marketing activity to pipeline, expansion ARR, and retention metrics.

Equip Sales and Customer Success

• Collaborate closely with account teams to ensure marketing programs translate into commercial conversations.
• Create “campaign‑in‑a‑box” programs, messaging, customer insights, and sales plays that simplify expansion opportunities.
• Develop clear value propositions for specific customer expansion scenarios.
• Establish feedback loops with Sales and Customer Success to continuously refine and improve campaigns.
• Help create a shared operating rhythm around customer expansion opportunities.

Improve Adoption and Customer Value

• Partner with Product Marketing and Customer Success to increase awareness and adoption of existing capabilities.
• Identify underutilized products or features that represent opportunities to deepen customer value and engagement.
• Develop targeted lifecycle communications that help customers discover additional value from brighthush.
• Use adoption programs strategically to lay the foundation for future expansion and stronger retention.

What Success Looks Like

First 90 Days

• Clear segmentation of the installed base.
• Prioritized high‑value upsell and cross‑sell opportunities.
• First wave of targeted customer growth campaigns launched.
• Initial customer expansion playbook created with Sales and Customer Success.
• Baseline reporting for customer‑marketing‑sourced pipeline established.

First Year

• Robust expansion pipeline generated and influenced.
• Measurable expansion ARR/bookings.
• Cross‑sell penetration across the brighthush portfolio.
• Upsell conversion into higher‑value offerings.
• Growth in product and feature adoption.
• Engagement and conversion of targeted customer segments.
• Number and performance of repeatable customer growth plays.

Who We’re Looking For

We need a strategic thinker with a strong bias toward execution—a builder and operator who can develop strategy, analyze the customer base, build campaigns, collaborate with sellers, and review pipeline outcomes. If you naturally ask:

• What signals tell us a customer is ready for the next product or capability?
• How can we turn that insight into a campaign this month rather than six months from now?
• How much pipeline and ARR did it generate?

…then you’re the ideal fit.

Essential Qualifications

• 8+ years of B2B marketing experience, with a focus on customer, lifecycle, growth, account‑based, or revenue marketing.
• Proven track record of building programs that generated measurable upsell, cross‑sell, or expansion revenue.
• Experience marketing complex B2B software, data, information services, or SaaS solutions.
• Deep understanding of customer segmentation, lifecycle marketing, and account‑based marketing.
• Proficiency in CRM, marketing automation, intent data, product usage, and customer data to build targeted campaigns.
• Strong commercial instincts and the ability to identify revenue opportunities from customer behavior and data.
• Experience partnering closely with enterprise Sales and Customer Success organizations.
• Ability to translate product capabilities into compelling customer value propositions and campaigns.
• Strong analytical skills and comfort being measured against pipeline and revenue outcomes.

Preferred Qualifications

• Experience in the engineering or technology services industry.
• Background in data‑driven marketing analytics and predictive modeling.
• Familiarity with AI‑driven product platforms and workflow automation.
• Leadership experience managing cross‑functional marketing teams.

What We Offer

At brighthush, we believe in rewarding excellence and fostering growth. While the exact compensation will be tailored to your experience and location, the role offers:

• Competitive base salary in the range of $140,000–$160,000, plus a performance‑based bonus.
• Comprehensive benefits package, including health, dental, vision, and life insurance.
• 401(k) plan with company match.
• Generous paid time off and flexible work arrangements.
• Continuous learning opportunities, including access to industry conferences, certifications, and internal knowledge sharing.
• Opportunity to shape a new growth function from the ground up and make a tangible impact on the company’s revenue.
• Collaborative, inclusive culture that values innovation, data‑driven decision making, and customer obsession.

Culture & Work Environment

brighthush thrives on a culture of curiosity, collaboration, and accountability. Our remote‑first environment empowers you to work from anywhere in the United States while staying connected through regular virtual huddles, cross‑functional workshops, and an open‑door communication style. We celebrate diversity, encourage continuous improvement, and reward bold ideas that drive measurable results.

How to Apply

Ready to lead brighthush’s next wave of customer expansion? Submit your application through our careers portal or click the link below to apply directly:

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Equal Opportunity Employer

brighthush is an equal‑employment‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made without regard to race, color, religion, age, sex, national origin, disability, veteran status.