Senior Manager – Global Customer Marketing & Lifecycle Engagement Lead – Customer Success, Adoption, Expansion, and Advocacy for Remote‑First Cybersecurity Pioneer at brighthush

About brighthush

brighthush is a global leader in the cybersecurity space, dedicated to protecting millions of individuals and thousands of organizations from evolving digital threats. Since its founding in 2011, brighthush has grown from a scrappy startup into a vibrant, employee‑centric organization of 501‑1,000 professionals who share a common purpose: make cybersecurity intuitive, accessible, and indispensable for every user. Operating as a fully remote‑first company, brighthush empowers its team to work from anywhere in the United States while collaborating across time zones with a diverse, high‑performing global workforce. The company’s culture is built on continuous learning, data‑driven decision making, and cross‑functional partnership, ensuring that every employee’s ideas can shape product strategy, marketing initiatives, and the overall customer experience.

Why This Role Matters

In today’s hyper‑connected world, the success of a cybersecurity platform hinges on how well customers adopt, engage with, and expand their usage of the solution. As the Senior Manager – Global Customer Marketing & Lifecycle Engagement, you will be the strategic architect behind every customer touchpoint that drives adoption, retention, and growth. Your work will directly influence revenue, brand loyalty, and the overall health of brighthush’s expanding customer base across North America, EMEA, and APAC. This is a rare opportunity to lead a high‑impact function at a fast‑growing, remote‑first innovator while shaping the future of customer‑centric marketing in a mission‑critical industry.

Key Responsibilities

Team Leadership & Growth

• Recruit, onboard, and mentor a high‑performing customer marketing team, beginning with two core specialists and scaling the organization as program impact expands.
• Define clear performance metrics, conduct regular one‑on‑ones, and create individualized development plans that accelerate career progression.
• Foster a culture of psychological safety, continuous feedback, and data‑driven experimentation.
• Champion diversity, equity, and inclusion initiatives within the team, ensuring a breadth of perspectives in every campaign.

Lifecycle Program Design & Execution

• Own end‑to‑end lifecycle marketing for onboarding, adoption, education, retention, and expansion across all key segments and regions.
• Develop detailed journey maps that align with product milestones, usage signals, and customer maturity stages.
• Design and implement segmentation models that capture nuanced personas—by industry, company size, product SKU, and behavioral triggers—to enable hyper‑personalized outreach.
• Collaborate with RevOps to build automated, trigger‑based campaigns that deliver the right message at the right moment.

Content Strategy & Communication Management

• Curate and execute a multi‑channel communications calendar that includes newsletters, product announcements, webinars, on‑demand training, and thought‑leadership pieces.
• Partner with Product Marketing to ensure messaging consistency, brand voice, and compliance across all customer‑facing assets.
• Oversee the creation of high‑impact copy, visuals, video, and interactive content that resonates with technical and non‑technical audiences alike.
• Leverage storytelling techniques to transform complex security concepts into compelling narratives that drive adoption.

Segmentation, Data Science, and Journey Optimization

• Work closely with data science and analytics teams to refine audience segmentation, predictive scoring, and propensity models.
• Continuously test, measure, and iterate on journey logic using A/B testing, multivariate experiments, and cohort analysis.
• Translate performance insights into actionable recommendations that improve conversion, reduce churn, and increase expansion revenue.

Cross‑Functional Campaign Collaboration

• Partner with Customer Success, Sales, Product, and RevOps to design cross‑sell and upsell initiatives that are triggered by usage patterns and product releases.
• Coordinate with Channel Marketing and Partner teams to develop joint enablement programs that accelerate pipeline generation.
• Facilitate regular alignment meetings, shared dashboards, and joint planning sessions to ensure all stakeholders are synchronized on goals, timelines, and success metrics.

Omni‑Channel Execution & Technology Management

• Deliver coordinated programs across email, lifecycle automation platforms, ABM tools, retargeting/paid social, virtual events, and partner ecosystems.
• Ensure seamless integration between marketing automation (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) for accurate data flow and reporting.
• Manage vendor relationships, negotiate contracts, and evaluate tool performance against ROI and compliance standards.

Customer Advocacy & Storytelling

• Scale a robust advocacy program that includes references, testimonials, case studies, reviews, and user‑generated content across brighthush and brighthush Peer channels.
• Develop a year‑long content calendar that highlights success stories, best practices, and industry trends.
• Collaborate with Customer Success to surface high‑impact narratives that reinforce brand trust and serve as sales enablement assets.

Measurement, Reporting & Optimization

• Establish a comprehensive reporting framework that tracks engagement, adoption, retention, expansion, and overall ROI.
• Present quarterly performance dashboards to executive leadership, translating data into strategic recommendations.
• Lead a culture of continuous improvement by championing hypothesis‑driven testing, creative refreshes, and process automation.

Strategic Alignment & Executive Representation

• Serve as the voice of the customer in executive strategy sessions, influencing product roadmap, pricing, and go‑to‑market plans.
• Partner with Product Marketing, brighthush Generation, brighthush Channel Marketing, RevOps, and regional leaders to ensure alignment on messaging, targeting, and execution.
• Advocate for customer‑centric initiatives across the organization, ensuring that every team considers the impact on the end‑user experience.

Localized Enablement & Global Reach

• Support regional marketing teams with tailored campaigns, localized messaging, and enablement assets that respect cultural nuances.
• Collaborate with local Customer Success managers to align on journey stages and regional adoption metrics.
• Translate global strategies into actionable, market‑specific plans that resonate with regional audiences while maintaining brand consistency.

Budget Management & Cost Optimization

• Own the customer marketing budget, forecasting spend, tracking ROI, and reallocating resources to high‑impact initiatives.
• Negotiate contracts with agencies, technology vendors, and service providers, ensuring cost‑effective solutions without compromising quality.
• Identify and implement cost‑saving opportunities, such as platform consolidations, process efficiencies, and strategic partnerships.

Essential Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or a closely related discipline within B2B SaaS environments.
• 2+ years of proven experience managing marketing programs, projects, or direct reports, with a track record of building and scaling high‑performing teams.
• Demonstrated success designing and executing customer marketing programs that deliver measurable outcomes in adoption, engagement, retention, upsell, and cross‑sell.
• Experience supporting multi‑region programs (North America, EMEA, APAC) across a spectrum of customer segments from SMB to Enterprise.
• Deep understanding of customer lifecycle management, segmentation, journey design, experimentation, and data‑driven marketing methodologies.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and comfort partnering with RevOps on data orchestration, reporting, and analytics.
• Strong analytical mindset with the ability to translate campaign performance, customer behavior, and lifecycle data into actionable insights and strategic recommendations.
• Exceptional written and verbal communication skills, with a talent for storytelling that drives customer engagement and advocacy.
• Proven ability to collaborate effectively with Customer Success, Sales, Product, and Product Marketing teams to deliver aligned growth initiatives.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Preferred Qualifications

• Direct experience in the cybersecurity industry or with security‑focused products, providing an understanding of threat landscapes and compliance requirements.
• Background in Account‑Based Marketing (ABM) and paid media strategy, including programmatic advertising, retargeting, and paid social.
• Advanced knowledge of marketing analytics and visualization tools such as Tableau, Looker, or Power BI.
• Experience managing external agencies, creative partners, or technology vendors, with a focus on performance‑based contracts.
• Professional certifications (e.g., HubSpot, Marketo, Salesforce, PMP) that demonstrate a commitment to continuous learning.

Core Skills & Competencies

• Strategic Thinking – Ability to translate high‑level business objectives into detailed, actionable marketing strategies.
• Data‑Driven Decision Making – Expertise in leveraging data, analytics, and experimentation to optimize campaigns and demonstrate ROI.
• Leadership & Mentorship – Proven capability to inspire, coach, and develop a high‑performing, remote team.
• Project Management – Mastery of managing multiple, concurrent initiatives with tight deadlines and cross‑functional dependencies.
• Collaboration & Influence – Strong interpersonal skills to build consensus and drive alignment across product, sales, and success teams.
• Creative Storytelling – Talent for crafting compelling narratives that simplify complex security concepts and motivate action.
• Adaptability – Comfort thriving in a fast‑paced, evolving environment where priorities shift quickly.
• Technical Fluency – Ability to understand and communicate technical product features to both technical and non‑technical audiences.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the threat landscape you help protect against. As a Senior Manager, you will have access to a suite of development resources designed to accelerate your professional growth:

• Lead cross‑departmental initiatives that shape the future of the customer experience and influence company‑wide strategy.
• Mentor junior marketers, contributing to the development of the next generation of customer‑centric leaders.
• Participate in executive‑level strategy sessions, providing direct input on product roadmap, pricing, and go‑to‑market plans.
• Receive a dedicated learning stipend for industry conferences, certifications, and advanced training programs.
• Access an internal knowledge hub featuring webinars, case studies, and best‑practice repositories curated by senior leaders.
• Clear promotion pathways to Director, VP, or C‑suite roles within Customer Marketing, Product Marketing, or Customer Success.
• Opportunities to work on high‑visibility, global projects that expand your expertise across regions and market segments.

Work Environment & Culture at brighthush

brighthush’s culture is built on four foundational pillars that empower every employee to thrive:

• Innovation – We encourage experimentation, reward bold ideas, and provide the tools needed to turn concepts into market‑changing solutions.
• Transparency – Open communication channels, regular all‑hands meetings, and clear visibility into company goals ensure everyone understands their impact.
• Diversity & Inclusion – We celebrate diverse perspectives, foster an inclusive environment, and actively seek to remove barriers to success.
• Work‑Life Balance – As a remote‑first organization, we offer flexible schedules, generous PTO, mental‑health resources, and a culture that respects personal time.
• Purpose‑Driven Impact – Knowing that our security solutions protect real people and businesses gives every team member a sense of mission and pride.

Compensation, Perks & Benefits

While exact figures are tailored to experience and market benchmarks, brighthush offers a competitive total rewards package designed to attract and retain top talent:

• Base salary aligned with senior‑level market rates for the cybersecurity SaaS sector.
• Performance‑based annual bonus tied to individual, team, and company outcomes.
• Comprehensive medical, dental, and vision coverage for employees and eligible dependents, including domestic partners.
• Employer‑paid life insurance, supplemental life options, and voluntary short‑term and long‑term disability coverage.
• 401(k) plan with both Roth and Traditional options, plus a generous company match.
• Unlimited paid time off (subject to reasonable business needs), paid holidays, bereavement leave, jury duty, and parental leave.
• Professional development stipend, tuition reimbursement, and access to industry conferences and certifications.
• Home office allowance, high‑speed internet reimbursement, and optional coworking space credits.
• Employee assistance program, mental‑health resources, and wellness initiatives.

How to Apply

If you are ready to shape the future of global customer marketing at a remote‑first cybersecurity pioneer, we want to hear from you. Click the link below to submit your application, attach your resume, and share a brief cover letter that highlights your most relevant achievements and why you are excited to join brighthush.

Join us in protecting the digital world—one delighted customer at a time.