Senior Manager, Integrated Marketing – Custom Solutions

Job Description:

• Partner with Sales to develop creative, executable custom and integrated advertising programs across print, digital, content, video, email, social, events and other AIM platforms
• Work with Editorial, Sales and brand teams to identify and commercialize editorial initiatives, special issues, sponsorships and other revenue opportunities
• Develop advertiser-facing marketing materials, including issue sell sheets, sponsorships, new offerings, case studies and other sales initiatives
• Support development and packaging of new advertising products and custom offerings
• Own campaign delivery from post-sale handoff through completion, tracking scopes, timelines, responsibilities, approvals and deliverables
• Coordinate with Ad Operations and internal teams to hand off, launch and deliver contracted campaign components
• Monitor team workload and campaign status, resolving delivery risks, missing assets, scope issues and cross-functional dependencies
• Oversee campaign reporting and performance measurement
• Manage and coach the Client Services team executing custom and integrated marketing programs
• Oversee AIM's custom video program and manage the outside video consultant
• Manage freelancers, vendors and creative resources, including scopes, budgets, timelines, review cycles and quality expectations
• Provide creative direction and quality oversight for custom programs and client-facing materials

Requirements:

• 5+ years of experience in integrated marketing, custom solutions, branded content, digital advertising, campaign management or related media marketing roles
• Publishing or media experience strongly preferred
• Prior experience managing employees, projects and cross-functional workflows
• Demonstrated experience developing and executing integrated advertiser programs across multiple platforms
• Strong project-management skills and ability to manage multiple campaigns, priorities and deadlines simultaneously
• Strong commercial instincts and experience partnering directly with sales teams and clients
• Excellent written and verbal communication skills with strong creative and visual judgment
• Experience managing freelancers, agencies, production partners or other outside resources
• Proficiency with Microsoft Office and familiarity with CRM, project-management and digital marketing platforms
• Experience with sponsored content, custom content, branded video or integrated advertiser programs strongly preferred
• Any offer of employment is contingent upon the results of a pre employment reference check

Benefits:

• Competitive base salary + team performance incentives
• Full benefits package (health, dental, vision, 401k)
• Opportunity to shape sales strategy and lead by example
• Collaborative, entrepreneurial culture where results are rewarded
• Remote opportunity