Senior Manager of GTM Narrative

Who you are The right person is wired for both strategy and execution You've worked at the intersection of consulting-style systems thinking and editorial-quality writing You move fluidly between strategic framework-building and high-quality written execution You use AI fluently — it's woven into how you research, think, and write Have 6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company Have operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry Are oriented to the close. You've built positioning designed to win deals. You understand narrative as a commercial instrument that can transform growth Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members Think in systems. You build narrative infrastructure, not just one-off deliverables. You're comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument, not just a stat in a slide Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity Influence cross-functional partners through clarity, credibility, and collaboration Learn fast and visibly. This role sits at the intersection of healthcare, business, and clinical evidence — you don't need to know all three on day one, but you need to come in curious and get up to speed quickly Background in management consulting combined with in-house operating experience Experience with go-to-market narrative done at deal speed — turning positioning, packaging, and pricing into language that closes deals Experience in healthtech or another regulated industry where rigor and accessibility have to coexist Experience with messaging work that moved real outcomes Experience building a function or practice from scratch, not inheriting a mature team What the job involves We're looking for a strategic narrative leader to own and evolve Maven's go-to-market narrative This role owns how Maven explains itself — to the employers and health plans evaluating our platform and care management programs, to clients demonstrating the quantitative and qualitative value of Maven, and to members navigating some of life's most important healthcare decisions This is a builder role You'll define and maintain the narrative frameworks that anchor everything we take to market: the pitch deck, the positioning, the campaign themes, the launch moments This is a role for someone who operates at the intersection of strategist and writer — you're equally comfortable defining the framework and doing the writing yourself You'll report into the Director of GTM Narrative within the Growth organization, working closely with Product Marketing, Communications, Clinical, and executive leadership Define and evolve Maven's core narrative, ensuring one coherent story that connects employer value and member experience Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments) Own narrative for existing clients across key moments to drive stakeholder engagement and partnership expansion Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning Partner with Product Marketing to ensure product positioning lives within a company narrative Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and clients alike Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams Build feedback loops with Growth and field teams to understand what's actually landing in buyer and member conversations

Benefits

Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics Whole-self care through wellness partnerships Weekly breakfast, lunch, and get-togethers 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months) Annual professional development stipend and access to a personal career coach through Maven 401K matching for US-based employees (immediately vesting)