Senior Marketing Campaign Specialist
Apply now: Senior Marketing Campaign Specialist, East Coast Remote. Start date is ASAP for this contract position. Job Title: Senior Marketing Campaign Specialist Location-Type: Remote (East Coast) Start Date: Mid to Late November Duration: Contract - 6+ months
Compensation
Range: $35-$42/hr W2 Benefits: Eligible for Health, Dental, Vision, and 401K Visa Sponsorship: Not eligible for visa sponsorship Job Description: This role leads the strategic development and hands-on execution of integrated marketing campaigns across B2B healthcare verticals, serving as a key liaison between product marketing, channel experts, marketing operations, and external partners to drive awareness, demand generation, and customer retention. Job Summary - Develop and execute integrated marketing campaigns supporting customer acquisition, retention, and product adoption across email, digital advertising, web, social media, ABM, webinars, and events - Collaborate with product marketing and business stakeholders to translate product priorities into campaign plans, briefs, messaging recommendations, audience strategies, and channel plans - Coordinate cross-functional campaign activities among internal teams, agency partners, freelancers, and vendors, maintaining project timelines, workback schedules, and campaign calendars - Support audience segmentation, campaign setup, and launch activities, including list management, data checks, and tactic execution - Monitor campaign performance and prepare reporting on engagement, conversion, lead, pipeline, and revenue metrics to identify trends and optimization opportunities - Coordinate development and review of marketing assets including emails, landing pages, banner ads, social content, nurture programs, and sales tools - Identify opportunities to improve campaign execution processes and help establish best practices and repeatable templates for marketing programs Minimum Requirements: - Bachelor's degree in Marketing, Communications, Business, or a related field - 3-5 years of experience in campaign management, demand generation, marketing coordination, or a related marketing role - Hands-on experience with marketing automation, CRM, and reporting platforms, specifically Marketo, Salesforce, and Domo - Strong project management and organizational skills with the ability to manage multiple priorities simultaneously in a fast-paced environment - Experience in a healthcare industry vertical (any sector considered) - Prior experience in a large, complex organization with cross-functional stakeholder management Preferred Qualifications: - Experience supporting account-based marketing (ABM) initiatives - Proficiency with LinkedIn Sales Navigator and project management platforms such as Asana - Knowledge of B2B marketing best practices and customer journey development - Experience coordinating webinars, digital advertising campaigns, and lead nurturing programs