Senior Marketing Director
Company Description
Tensfer, founded in 2023, is building an inclusive, interconnected, and secure financial environment for digital assets and payments. The company provides a unified platform for exchanges, wallet deposits, digital asset transfers, cryptocurrency payments, and account aggregation. With more than 100 integrations, Tensfer is creating an embedded financial ecosystem that benefits both businesses and end users. As a fast-growing, technology-driven organization, Tensfer offers opportunities to shape the future of financial infrastructure and embedded finance. More information about the company and its products can be found at https://www.tensfer.co/. Role Description The Senior Marketing Director will lead the overall marketing strategy and execution for Tensfer’s products and brand. This full-time remote role includes developing go-to-market plans, defining positioning and messaging, and overseeing integrated campaigns across digital and traditional channels. Day-to-day responsibilities involve leading market analysis, identifying growth opportunities, managing the marketing budget, and collaborating with product, sales, and operations teams to align marketing initiatives with business goals. The Senior Marketing Director will mentor and manage marketing team members, establish KPIs and reporting frameworks, and ensure consistent brand representation in all external communications. This role also involves partnering with leadership to shape long-term marketing vision, supporting customer acquisition and retention, and representing marketing perspectives in strategic decision-making.
Qualifications
Strong marketing leadership skills, including Marketing Management and Marketing strategy experience. Proficiency in Market Planning and go-to-market development for products and platforms. Experience in Market Research and customer insight generation to inform positioning and campaigns. Background in Sales collaboration, including alignment on pipeline generation and revenue goals. Proven track record in B2B or fintech/financial services marketing, ideally with digital asset or payments products. Ability to define and track marketing KPIs, interpret data, and optimize campaigns based on performance analytics. Excellent written and verbal communication skills, with strong storytelling and presentation capabilities. Demonstrated experience leading and developing diverse, remote teams and cross-functional initiatives. Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is a plus. Comfort working in a fast-paced, high-growth environment, with strong strategic thinking, problem-solving, and decision-making skills.