Senior Marketing Manager
Job Description
We are seeking an experienced Performance Marketing Manager for our global client to lead go-to-market strategy, paid acquisition, conversion rate optimization, and performance analytics across multiple client accounts and industries. The ideal candidate will have strong expertise in scaling lead generation campaigns, optimizing ROI, and managing multi-channel advertising budgets. Experience: 7 - 9 years Location: Remote
Key Responsibilities
Develop and execute GTM and paid acquisition strategies focused on qualified lead generation. Manage and optimize campaigns across Google Ads, Meta, LinkedIn, and TikTok. Drive CRO through landing page optimization, A/B testing, and funnel analysis. Implement GA4, GTM, conversion tracking, attribution, and offline conversion imports. Analyze campaign and CRM data using SQL, Python, BigQuery, and Looker Studio. Develop ad copy, guide creative strategy, and optimize campaign performance. Manage budgets, forecasting, reporting, and client communications. Implement CRM integrations, server-side tagging, and Conversions API (CAPI). Requirements 7–9 years of hands-on performance marketing experience, preferably agency-side. Experience managing $100K–$500K in monthly ad spend across multiple accounts. Proven GTM and B2B lead generation experience across multiple industries. Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Proficiency in GA4, GTM, CRO, conversion tracking, and attribution. Working knowledge of SQL, Python, BigQuery, and Looker Studio. Experience with GCLID, offline conversion imports, enhanced conversions, and CRM integrations. Strong copywriting, creative strategy, analytical, and budget management skills. Familiarity with server-side tagging and CAPI implementations. Key Skills Performance Marketing, GTM Strategy, Paid Acquisition, B2B Lead Generation, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, CRO, A/B Testing, GA4, GTM, SQL, Python, BigQuery, Looker Studio, CRM Integration, Attribution, Budget Management, CAPI.